- Facilitated in the smooth transition of the company during the acquisition process- Manage a team of 10 - editors, social media managers, licensing specialists- Worked with the Wag! team to develop a promotion strategy for dog related brands and services - Worked closely with the design team to refresh the branding, create new assets and brand style guidelines

- Directly reported to the owner and CEO with weekly 1:1’s to ensure the team is hitting the set weekly targets and KPI’s- Prepared weekly performance reports for all stakeholders- Established best practices, deliverables, reporting processes and created a work processes workflow from scratch- Assisted in the hiring and training process new hires

- Set up multiple reports to monitor the performance of the company's accounts on social media- Set up the partnership department, pitch decks and secured the first partnership deal- Grew Snapchat account from 0 to 200k subscribers and within 3 months increased revenue with 3150%- Started multiple original content series: - Leah & Collar "man-on-the-street" style interview series that went viral on TikTok (14M+ views and over 2M likes) - I solely started (sourcing&creating) a reporting dog stories/news series on Instagram that became the most successful posts on the platform: multiple reaching tens of millions of accounts and getting over 300,000 likes each

- Revived all social media account that had been dormant for a few months - Created and implemented a social media strategy for all platforms - Managed the brands presence on all social media platforms- Organically grew the YouTube account from 30k to 100k subscribers within a year and created a documentary-style original content series - Created the strategy and creative for giveaways with brands & other partnerships

I worked on creators from the Jellysmack's Creator Program, where we help the most influential creators (such as Mr.Beast, PewDiePie, Kara and Nate, Eamon and Bec, Katie Vlogs) build their brand and thrive across all social platforms (Youtube, Facebook, Instagram, TikTok and Snapchat).- Manage a portfolio of over 20 content creators mostly in the lifestyle and travel category - Build a strategy behind posting and community management to increase and maximize organic content revenue - Work closely with multiple departments to ensure we meet monthly quotas and targets- Set, plan, implement and monitor strategies to engage and grow loyal audiences on all social platforms - Prepare weekly reports tracking each creator’s account performance focusing on: engagement, traffic acquisition, viewers retention, growth - Working closely with the larger team to develop 'best practices' documents and keep up to date with new platform guidelines and updates

Teaching assistant for the Rhetorics and Academic Writing course at the University of Illinois at Urbana-Champaign and Zhejiang's University Rhetorics Department. I work directly with the professor and the assistant director of the program.

› Manage all phases of client marketing activities including: planning, developing, launching, monitoring and reporting on campaign performance; ensuring all projects are completed on time and within budget. › Work comfortably across various media channels such as websites, social media platforms, email marketing services, inbound marketing platforms, etc. Content Development and Social Media Management.› Research, write and manage content for short blogs, guides, editorials, newsletters, infographics, and promotions (for our company and product blogs, as well as outside clients).› Post and engage on websites and social channels: LinkedIn, Twitter, Google+, YouTube, Facebook, etc.› Assist in the planning and execution of client and partner marketing activities as well as our own in-house digital products.› Work alongside the in-house programmers to implement marketing tools as well as to implement any necessary design updates for our clients that are required.› Prepare summary reports and maintain a budget on a monthly basis.› Work with Marketing and Analytics platforms such as Google Analytics, Facebook Insights, and Adobe Marketing Cloud.› Customer contact systems such as SalesForce, High Rise, Intercom, CRM, etc.

› Clearly communicating your peers’ opinions and interests at University committee meetings and feeding back information to the Research, Representation and Welfare (RRW) team.› Keeping informed and abreast of student issues on your course by being proactive in collecting feedback, information and opinions from students.› Liaising regularly with your Module or Course Leader, or other relevant staff member, to discuss any issues arising from the students on your course.› Working closely with the RRW Team to address issues that impact on the quality of the educational experience of students.› Suggesting improvements to the student experience on your course.› Maintaining a good knowledge of campaigns, services and events run by UWSU, and taking a proactive role in regularly communicating these to students on your course.› Facilitating the establishment of course-based societies.› Participating in research on student satisfaction with their course ,University and Students Union.› Encouraging all students to participate in the Election process.› Communicate and work closely with other Course representatives.

› Supporting the RRW coordinator by booking their appointments, taking messages and ensuring they are passed on. Assisting the RRW Team / Coordinator with any projects as requested. › Identifying opportunities for new areas of development and improvement in service and making recommendations to the RRW team. › Assisting in key events throughout the year e.g. Fresher’s Fair, elections and other key events as required.› Managing the reception desk & responding to all general enquiries from students and other visitors at the reception desk, answering the telephone, logging enquires to the office and responding to emails and forwarding them on to the appropriate staff.- Keeping a day to day diary of availability of staff and the full time Sabbatical officer - Maintaining a recording system of visitors & enquiries to the Students’ Union - Providing administrative support to key Union meetings as requested - Maintaining Students’ Union database as required › Attending induction training and ongoing training as required by the role. Taking an active part in Union team meetings, working groups and committees where required.› Working within health and safety guidelines including University of Westminster Health and Safety Policy, UWSU health and safety policies and national recommended best practice. To report issues that could affect the health and safety of you, other staff or students. › Ensure that appropriate administrative systems are established and maintained and that confidentiality is maintained at all times.