Successful opening of the first W Hotel in Russian Federation. Established the hotel in the Russian market through signature programming and PR. Lead W St. Petersburg positioning, being the flagship property in Russia, as the most unique and desirable luxury lifestyle destination in Russia through a consistent, thoughtful, refreshing and inspiring PR strategy and brand activation in local and key feeder markets such as UK, US, Germany. Together with the B&F partner, Michelin starred… Show more Successful opening of the first W Hotel in Russian Federation. Established the hotel in the Russian market through signature programming and PR. Lead W St. Petersburg positioning, being the flagship property in Russia, as the most unique and desirable luxury lifestyle destination in Russia through a consistent, thoughtful, refreshing and inspiring PR strategy and brand activation in local and key feeder markets such as UK, US, Germany. Together with the B&F partner, Michelin starred chef Alain Ducasse, established the signature restaurant miX in St. Petersburg, as well as hotel concept miXup.Opening of the first Bliss spa in Russia.Identified and collaborated with key local partners that supplement local marketing activity to drive revenue to hotel. Show less

Opening of the first W hotel in the Middle East. Established the hotel in Middle East and key feeder markets via signature programming. Together with the B&F partner, Michelin starred chef Jean-Georges Vongerichten, established two restaurants Market by Jean-Georges and Spice Market in the local market, as well as hotel concepts Crystal Lounge and Wahm.Opening of the first Bliss spa in the ME, received the best spa marketing ME award in 2010.