Carrying out ongoing research on businesses and individuals to identify potential leads and generate in new clients while maintaining and boosting the value of existing ones. My primary goal as a business development manager is to boost sales, therefore I never pass up the chance to research, develop, and identify new markets and sectors. In addition to my primary function, my daily role which is essential to successfully executing an event and developing cross-communication between all concerned parties and stakeholders, involves conducting extensive market studies leading to the creation of IP, brands, attractions, activations, and festivals. On the other hand, maintaining ground coordination and offering all necessary assistance relevant to any event carried out is a crucial attribution throughout my scope."You have to be burning with an idea, or a problem that you want to right. If you're not passionate enough from the start, you'll never stick it out." Steve Jobs