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At Madduck, we have gained global recognition by specializing in the mobile application subscription business.We have 3 focus areas.- One, we develop and market global B2C mobile applications.- Two, we have a SAAS tool called Insights that does marketing and growth analysis for mobile app developers.- Third, the app-publishing business where we discover high-potential apps produced by indie developers, scale them using our performance marketing and in-app-subscription expertise, and increase revenue.I am responsible for strategy, idea development, product development, user experience design, marketing and growth in 18 local languages in more than 80 countries in these three focus areas.I manage both product and marketing activities on a daily basis and take responsibility for P&L. My main KPI is LTV/CAC (Life Time Value / Customer Acquisition Cost). It is my main responsibility to ensure that this ratio is positive first, and then to do what is necessary to increase it, thereby scaling apps and increasing their revenue.

We developed & market global B2C mobile applications.I was responsible for the strategy, idea development, product development, user experience design and marketing of these applications in 18 local languages in over 80 countries.We generated revenue with the "in-app-purchase subscription" model on the iOS & Android platform and established a highly lucrative businesses. In order to increase our profitability, we benefited from platforms such as Adjust, Branch.io, Yandex Appmetrica, RevenueCat, Mobile Action and Sensor Tower. We used Apple Search Ads, Facebook, Google and Instagram for marketing.

Mobven, Turkey's largest mobile application and technology development company.I worked as the manager of R & D projects. We have developed a range of innovative technology projects for Turkey's largest banks and firms. In this position, I took responsibility for idea development, business development and product development.

Kapital is Turkey's most important marketing-driven media company. Kapital has magazines called "Mediacat" and "Digital Age" and they organize Turkey's largest marketing summit, advertising awards; Brandweek and Felis.I have contributed to the digital strategies and vision of all the main and sub-products of this holding. I helped prepare the company for the digital world by creating digital transformation plans and projects.We created digital and mobile versions of magazines. We designed digital experiences in organizations and worked with companies that produce many digital experiences.

Digital Age is a magazine where opinion leaders in the digital sector write columns.I contributed to this magazine's digital & mobile strategies and content vision. I was also a columnist in this monthly magazine.

4play, Turkey's most established and known company offering mobile solutions. This company started with a project called "TonlaKazan". I took responsibility for ideas and business development processes of this project, as well as user experience, design and front-end software development. We presented it to Turkcell (Turkey's largest mobile operator) and they gave approval with great enthusiasm.It took us 1.5 years to make this project a reality. But we learned a lot in the process. We have the opportunity to work with Turkey's largest brand and have won the world's most innovative mobile marketing service award from the GSMA. This award is the Oscar of the mobile ecosystem.Our company (I was a partner) has grown quite quickly. We have become the best business partner of Turkcell. We developed and presented value-added service ideas. We offered our products and services to Turkcell subscribers with revenue sharing model. We have developed products and services reaching up to 30 million people. Not only with Turkcell but also with Vodafone and Turk Telekom.During the time I worked at the company, I led various teams; Business development team, business analysis team, product development team, user experience team, operation team, project management team. In addition, I had a board position where I contributed to the company's strategy and vision.We have created Turkey's most innovative mobile products and services with this team. We had the opportunity to develop SMS & Wap value added services, mobile applications, mobile marketing platforms, ring back tone technologies, loyalty and gamification products etc.For me, 4play was a fantastic playground where I developed my leadership skills and specialized in mobile technologies. I have gained experience in what problems and happiness can be experienced in a start-up company founded from scratch and how to find clever and fast solutions to the problems encountered.

In this company, I had the same responsibilities as Artistanbul, the only difference was that I started to do it for bigger and more important clients.Finansbank (one of Turkey's largest bank) I design and code websites. I designed the newsletter, produced the content and sent it.Time Out Istanbul (Turkey's one of the most important lifestyle magazine) I took responsibility for design and software development.

I have designed, coded websites and performed all the operational work necessary to ensure the functionality of the website. I was responsible for providing a user-friendly and stable website that provides the functionality needed for customers' needs.With Adobe Fireworks, I used to design websites and get approval and revisions from customers. After approval, I developed software using technologies such as HTML, CSS, JavaScript, ASP, PHP or SQL.