K11 pioneered the concept of "museum retail" and successfully landed in Guangzhou on March 31, 2018. I participated in the preparation of its trial operation and Grand Opening, and the planning and execution of different campaigns quarterly. K11 Guangzhou has attracted over 10 million visitors until now. Daily I responsible for the building of brand materials, media monitoring, creative copy writing and project management, etc. And I took charge of the activity execution, media maintaining, publicity and of a sub-brand of K11——K11 Kulture Academy, we have cooperated with new media platforms and held more than 5 media activities.

Growth Lab Asia is the first Chinese innovative research institution that studies and practices the concept of Growth Hacking, it consists of experienced marketing experts and scholars from USA, Singapore and China. In charge of the planning and management of "Voice Cube" art exhibition in Shanghai, Guangzhou, which attracts more than 150 thousand audiences. At the same time, I am also responsible for the project of a Hongkong Jewelry Company, including the design of its new products, annual brand promotion plan, etc.

I was responsible for the project of Mead Johnson and Xiaoying Financial Company. In detail, build relations with clients; followed up the planning and production of online TVC& KV and marketing activity; participate in the creative writing of TVC, KV; assisted in the advertising in different media channels such as iqiyi, Letv, Tencent and so on. Help to make brand exposure for Mead Johnson (up to 2million times) and Xiaoying Financial Company (up to 800 thousand times).

Assisted in the Media relations of 2015 Miss Chinese Cosmos Pageant, andassisted in the daily operations of PR Department.I was organized, detailed, thorough. My professional ability and unique ideashas been highly appreciated by the PR Manager.

As an interviewer in the project of Hong Kong Media performance,interviewed more than 1000 localrespondents above 18 years old by telephone , achieved more than 30% and transcribed the content into softcopies to help professor to collect relearnt information .!

As a bank training assistant in Jiangsu Bank in Nanjing City and Wuxi City, Jiangsu Province ,assisted bank trainers to work, communicated with bank employees, wrote reports, learned about the knowledge of management and financial aspects.

Zhujiang Business is a local newspaper institution in Foshan City,Guangdong Province,China.Took charge of the interviews and the copy writing of health pages and education pages and assisted in the organization of the 10th Summer Camp for Little Reporters!My professional ability and unique ideas has been highly appreciated by the chief editor !