Built from experience managing the complexities of sync music licensing and developed along with our clients, Trevanna Tracks has become the standard within the entertainment industry as the first cloud-based workflow tool for music clearance and licensing. As Managing Director, I report to the Founder/CEO and am overseeing all operational activities while driving growth strategy across the organization.

Visual Thinking Strategies (VTS) is an interactive and inclusive way for students to cultivate communication, attentive listening, and the ability to hold multiple perspectives on the same topic. With VTS teachers initiate open discussions through visual art as students interpret the artwork's layered meaning. The results: all students of diverse background are equipped with flexible thinking, literacy and social skills.

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Park Place is a women-owned company fundamentally changing the experience businesses have with their payment processor. In an industry first, we have a single-minded commitment to service, from the Payment Checkup™ through the life of each account. As a member of the executive team reporting to the Founder/CEO I:•Built a national brand in the payments industry through internal and agency efforts• Defined and communicated the narrative around the company’s purpose to createfinancial independence for women as well as the business problems our productssolve for SMBs

•Led the strategy and execution of integrated marketing and communications plans to make bestsellers out of 50 diverse products per year.•Inspire direct and indirect staff to be champions for titles, authors, and brands. •Coordinate with editorial, sales, promotions, and the executive team to ensure maximum market share for individual titles and profitability for the company.•Produce interactive experiences at influencer events that position Workman as a thought leader. •Develop marketing goals, strategies, and launch campaigns designed to reach consumers at each touchpoint from discovery to point-of-purchase.•Book national television, radio, and print media for frontlist titles and backlist brands.•Design and guide multi-dimensional partnerships with brands including Thrive Market, Athleta, Girl Scouts, Munchkin, Hearst, Chef’d, and PetSmart.•Direct the production of promotional materials including ads, gift-with-purchase incentives, press kits, videos, event guides, point-of-sale signage, and more.•Execute and oversee ongoing marketing and media campaigns for leading brands including Brain Quest, Flow, Barbecue! Bible, What to Expect When You’re Expecting, 1,000….Before You Die, and Workman Calendars. •Work with authors in the pre-publication phase to grow their audience and platform.•Negotiated advertising contracts to improve rates for the company. •Partner with retailers on author tours and direct-to-consumer promotions.•Spearhead direct-to-consumer digital efforts that include the development of seven newsletters, a daily blog, organic and paid social media, search and display ads, and the deployment of syndication services.•Direct the optimization of digital ads and content to reach an average CTR 26%.•Increased Facebook monthly users by 25%, driving an average 100,000 clicks to the Workman blog each month where visitors average 1-4 minutes on the site.

Workman Publishing Executive Director of Publicity; New York• Oversee a staff of six full-time and three part-time publicists working on 40 frontlist titles, plus Workman's full backlist.• Coordinate with marketing, national sales, independent sales, gift sales, special sales, editorial, promotions, library marketing, production, and the executive team to develop release campaigns • Oversee an average of 18, 10-20 city author tours per year• Book national television, radio, and print for frontlist titles• Execute and oversee ongoing campaigns for leading brands including What to Expect When You’re Expecting, BrainQuest, Workman Calendars, 1,000….Before You Die.• Developed and oversaw the 20th anniversary promotional tour of BrainQuest to 100 cities. A campaign that led to a 60% increase in sales and a significant increase in visibility across accounts and has become an annual event.• Work with partners on various projects including Warner Music Nashville, Chrysler, and Weber• Generate industry press and recognition on corporate news, initiatives, and publishing trends as well as trade reviews of individual books.• Present positioning and plans to sales force and update on weekly campaign developments.• Handle all corporate communications.• Plan corporate annual events including the BEA and holidays parties. • Manage campaigns and publicists for New York Times bestsellers including Frog Trouble by Sandra Boynton, Planet Barbecue by Steven Raichlen, The Cake Mix Docto Returns by Anne Byrn, 1,000 Places to See Before You Die by Patricia Schultz, History Decoded by Brad Meltzer, Unlikely Loves and Unlikely Friendships by Jennifer Holland, Safari by Dan Kanien and Carol Kauffman, Dancers Among Us by Jordan Matter, Steal Like an Artist by Austin Kleon, Real Happiness by Sharon Salzberg, 1,000 Recordings to Hear Before You Die by Tom Moon, and I Will Teach You to Be Rich by Ramit Sethi

• Implement publicity campaigns for lead authors across categories including cooking (Martha Stewart, Bobby Flay, Tom Colicchio); current affairs (Kerry Kennedy, Bob Baer); health (Jillian Michaels); home design (Celerie Kemble); pop culture (New York Times Modern Love column, Ed Klein, Jerry Oppenheimer) and humor (Joy Behar, Rita Rudner, Paul Feig)• Tour with A-list authors including Bobby Flay and Martha Stewart • Attend editorial meetings for Clarkson Potter and Potter Style as a voice to decide what books to acquire• Develop seasonal publicity plans and manage the execution by assigned publicists for the Clarkson Potter and Potter Style imprints. Includes creating a budget and tour for each title and presenting the plan to the publishers• Generated a Potter Style visibility campaign. Turned the gifts and stationary imprint from one with no publicity attention to one with mentions across national media including the CBS Early Show, National Public Radio, Everyday with Rachael Ray, Seventeen, Ladies’ Home Journal and Cosmopolitan, which led to record direct-to-consumer sales for the Random House website.• Prepare and implement sensitive campaigns for embargoed books including salacious unauthorized biographies, political news-breakers, and entertainment tell-alls• Plan all departmental events including: the annual Book Expo (150 person seated dinner, author autographing, and author keynote speaking engagements), company holiday party, and imprint specific “Meet-the Author” media luncheons• New York Times bestsellers include Bobby Flay’s Grill It; Making The Cut by Jillian Michaels, Being Catholic Now by Kerry Kennedy, The Devil We Know by Robert Baer, ChefMD’s Big Book of Culinary Medicine by John La Puma, M.D., Superstud by Paul Feig, Katie by Edward Klein and Change Your Brain, Change Your Life by Daniel Amen, M.D.

• Managed new projects for the corporate website and intranet • Liaison between Corporate Communications/Public Affairs/Investor Relations and Corporate Information Technology departments• Developed concept, content, and copy for recruitment website • Organized corporate “State Of Business” meetings with division heads