Implement the audience development and communications strategy for this major nationwide campaign of artistic work inspiring urgent and inclusive action on climate change, working closely with lead partners, Artsadmin and Julie’s Bicycle.Build and maintain partnerships, liaising with commissioning partners and participating artists and arts organisations to encourage engagement and contributions to the Season for Change campaign.Oversee and manage the delivery of the digital strategy, content creation and Season for Change branding including all e-marketing and website production.Deliver the press and PR strategy alongside external PR agency, Flint Culture. Provide proactive and reactive media relations support to help maintain the profile of the Season for Change locally, nationally and internationally in sector-facing and public-facing media.Oversee the implementation of audience research and impact evaluation, working with The Audience Agency, to collate analytics for impact reporting.

Lead on the planning and delivery of the marketing, communications and digital strategy for the London Borough of Culture, a Mayor of London initiative, won by Brent Council for 2020. Manage the creation and implementation of the Brent 2020 brand and strategy, ensuring Brent’s community are reflected in the brand, and its tone and aesthetic are applied consistently across all Brent 2020 activities. Develop creative campaigns and marketing plans to support specific areas of projects and programming, working closely with the Engagement Manager and community, producing team and senior councillors at Brent Council.Deliver the press and PR strategy alongside external PR Agency. Provide proactive and reactive media relations support, including handling media enquiries, producing press releases / statements and tracking media coverage. Advise and support Brent Council’s internal workstreams on the engagement of local people in the development and delivery of the Brent 2020 programme, attend board, project group and advisory group meetings and prepare and present updates and reports. Develop and implement creative ideas for maximising audiences and engagement with Brent 2020 projects. Set up and development of the organisation’s CRM system and mailing list. Write and commission digital content, including editorial features on projects and web copy to be used across the Brent 2020 channels and partner websites.Manage and be responsible for communications, marketing and distribution expenditure within budget. Lead on the monitoring and evaluation of Brent 2020 communications activity, devising and implementing analytics processes and systems across platforms and channels to form insights and producing regular reports to analyse effectiveness of activity. Lead the marketing and communications team, including management of the two Marketing Coordinators, freelancers and external agencies (press, website, design etc.)

Creating and leading on the delivery of the marketing strategy for 14-18 NOW, the UK’s contemporary arts programme for the First World War centenary. Collaborating and managing relationships with the internal 14-18 NOW teams, external consultants (press, design, digital and web development) and supporting the delivery of the programme alongside the season’s presenting partners. Acting as liaison between the client, venues and promoters, sponsors and stakeholders before, during and after events. Developing the brand concepts and leading on the production of all marketing assets. Coordinating all digital development, content strategies and creation for the season including developing the website, e-marketing tools, app development, search engine optimisation (SEO), planning and implementing the content calendar and working with all partners to develop new content and ideas for the social media channels. Regular evaluation and monitoring results and sales against targets to report on programme activity & campaign plans. Managing the Marketing Coordinator, Digital Marketing Assistant and additional support during busy periods including community managers and digital support. Projects including we’re here because we’re here, Lights Out, Poppies Tour, PROCESSIONS and the Dazzle Ships series with partners including Barbican, Old Vic, Royal Court, Edinburgh Arts Festival, Manchester Art Gallery, Artichoke, Turner Contemporary, Wales Millennium Centre, Africa Express and Tate. 2017 projects: Summer Series (Metropolis, Live Nation), Film4 Summer Screen and Skate at Somerset House, Public House film tour, The Spring Knitting & Stitching Show and Culture Learning Alliance digital consultancy.

Devise and implement marketing campaigns and manage budgets for in-house productions at Udderbelly, London Wonderground, Edinburgh Festival Fringe, Edinburgh’s Christmas and more.Act as main marketing liaison for all visiting companies, artists and promoters.Lead on the production of all print and media assets, including festival brochures and advertising.Identify and fulfil all branding and promotional opportunities.Fulfil all marketing activation for sponsors and partners across all festivals.Supervise the Digital Marketing Assistant and monitor the content management of all websites, social media and e-marketing campaigns.Recruit and manage street teams at all festivals.

Plan and deliver marketing campaigns for live events, performances and music.Developing digital marketing and social media content and strategies, copy-writing and proofing, plan marketing collateral and advertising, print production and distribution. Regular website updating and planning and producing digital content. Events set up including organising box office ticketing and briefings.Act as liaison between the client, venues and promoters, sponsors and stakeholders including monitoring ticket sales, reporting and evaluation.Create and manage content for the company Twitter & blog.Clients include Somerset House (Summer Series, Film4 Summer Screen, Skate), Southbank Centre, Greenwich Summer Sessions, Manchester International Festival, Norfolk and Norwich Festival plus various theatre companies including Cheek by Jowl and Clean Break, and dance companies such as Hofesh Shechter Company and Shobana Jeyasingh Dance.