Selina Ved Email & Phone Number

Montreal, Qc, Ca

United Arab Emirates/ India

I led the strategic planning for Nysaa, driving the launch of 100 stores across online and offline channels. I successfully initiated a joint venture between Nessa.com and Nykaa, a $13 billion public Indian beauty platform. Additionally, I restructured the organization by bringing in competent leadership and top-tier talent. I also innovated an omnichannel retail concept and pioneered experiential retail in the Middle East, which resulted in a 15% increase in customer traffic. My strategic approach to digital marketing, including SEO, content marketing, and social media, led to a 40% improvement in click-through rates and a 60% increase in engagement levels.

United Arab Emirates / India

I led the strategic planning for Nysaa, driving the launch of 100 stores across online and offline channels. I successfully initiated a joint venture between Nessa.com and Nykaa, a $13 billion public Indian beauty platform. Additionally, I restructured the organization by bringing in competent leadership and top-tier talent. I also innovated an omnichannel retail concept and pioneered experiential retail in the Middle East, which resulted in a 15% increase in customer traffic. My strategic approach to digital marketing, including SEO, content marketing, and social media, led to a 40% improvement in click-through rates and a 60% increase in engagement levels.

As CEO & Founder from January 2021 to November 2022, I spearheaded growth at Nessa, achieving a 300% increase in sales with over half a million orders delivered in just 18 months. I expanded product offerings by onboarding 250 brands and managing 14,000 SKUs. I led market expansion into Kuwait, Qatar, Saudi Arabia, and the UAE, rapidly building a team from one to 30 members within three months, utilizing tools like Oracle, Shopify, and third-party logistics. By leveraging data analysis for inventory management, I optimized stock levels and product offerings, increasing efficiency in managing a diverse portfolio of 250 brands. Additionally, I implemented strategies using Google Analytics, Oracle, and Microsoft Excel to analyze customer behavior, improve sales forecasting, and monitor social media trends, significantly enhancing engagement and retention efforts.

I pioneered a six-hour live online selling event on Instagram and TikTok, generating $8.1 million in PR value and reaching 285 million people, which significantly boosted our eCommerce platform's traction and garnered substantial media attention. I also launched the region’s first 'phygital' store, seamlessly blending physical and digital retail experiences, achieving $9 million in PR value and a reach of 300 million. During this time, I expanded the team from 10 to 50 members, driving a 200% increase in sales and enhancing our platform's presence across all six GCC regions. Additionally, I improved our Net Promoter Score (NPS) from 2.0 to 3.5, significantly enhancing customer satisfaction and loyalty.

Master'S Degree, Retail Management

Undergrad, Business, Management, Marketing, And Related Support Services

Graduated from Western University

High School, Psychology, Computer Science, Further Mathematics And Mathematics