Selina Ved Email and Phone Number
As a Master of Management in Retailing student at McGill University's Bensadoun School of Retail Management, I am passionate about retail and consumer behavior. My academic background, combined with hands-on experience as the Co-founder and Director of Nysaa, has provided me with a deep understanding of retail strategy, digital marketing, and omnichannel innovation.Before pursuing my master's, I founded and led Nessa, where I developed market expansion strategies across the Middle East and significantly grew the brand's presence. My role at 6thstreet.com as Head of Marketing allowed me to pioneer innovative campaigns, including launching the region's first "phygital" store, which combined physical and digital retail experiences.Beyond my professional work, I have been actively involved in leadership roles, such as Young Presidents Organization, where I facilitated networking and leadership development. My skills in data analysis, digital marketing, and team management have been honed through these diverse experiences.Proficient in tools like Oracle, Shopify, and Google Analytics, I am fluent in English and Hindi. My interests in fashion and beauty keep me engaged with the latest industry trends, driving my ambition to contribute to and learn from leaders in the dynamic retail sector.Specialties: Product marketing, Entrepreneurship, Startups, Beauty Feel free to connect with me at: selina.ved@mail.mcgill.ca
Apparel Group
View- Website:
- appareluae.com
- Employees:
- 14481
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Co-Founder And Director Gcc Jv With Nykaa.Com - NysaaApparel GroupMontreal, Qc, Ca
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Co-Founder & Director Gcc Jv With Nykaa.Com - NysaaApparel Group Feb 2023 - PresentUnited Arab Emirates/ IndiaI led the strategic planning for Nysaa, driving the launch of 100 stores across online and offline channels. I successfully initiated a joint venture between Nessa.com and Nykaa, a $13 billion public Indian beauty platform. Additionally, I restructured the organization by bringing in competent leadership and top-tier talent. I also innovated an omnichannel retail concept and pioneered experiential retail in the Middle East, which resulted in a 15% increase in customer traffic. My strategic approach to digital marketing, including SEO, content marketing, and social media, led to a 40% improvement in click-through rates and a 60% increase in engagement levels.
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Co-Founder & DirectorNysaa Middle East Feb 2023 - PresentUnited Arab Emirates / IndiaI led the strategic planning for Nysaa, driving the launch of 100 stores across online and offline channels. I successfully initiated a joint venture between Nessa.com and Nykaa, a $13 billion public Indian beauty platform. Additionally, I restructured the organization by bringing in competent leadership and top-tier talent. I also innovated an omnichannel retail concept and pioneered experiential retail in the Middle East, which resulted in a 15% increase in customer traffic. My strategic approach to digital marketing, including SEO, content marketing, and social media, led to a 40% improvement in click-through rates and a 60% increase in engagement levels. -
Founder & CeoNessa Feb 2021 - PresentAs CEO & Founder from January 2021 to November 2022, I spearheaded growth at Nessa, achieving a 300% increase in sales with over half a million orders delivered in just 18 months. I expanded product offerings by onboarding 250 brands and managing 14,000 SKUs. I led market expansion into Kuwait, Qatar, Saudi Arabia, and the UAE, rapidly building a team from one to 30 members within three months, utilizing tools like Oracle, Shopify, and third-party logistics. By leveraging data analysis for inventory management, I optimized stock levels and product offerings, increasing efficiency in managing a diverse portfolio of 250 brands. Additionally, I implemented strategies using Google Analytics, Oracle, and Microsoft Excel to analyze customer behavior, improve sales forecasting, and monitor social media trends, significantly enhancing engagement and retention efforts. -
Marketing Manager6Thstreet.Com May 2020 - Jan 2021I pioneered a six-hour live online selling event on Instagram and TikTok, generating $8.1 million in PR value and reaching 285 million people, which significantly boosted our eCommerce platform's traction and garnered substantial media attention. I also launched the region’s first 'phygital' store, seamlessly blending physical and digital retail experiences, achieving $9 million in PR value and a reach of 300 million. During this time, I expanded the team from 10 to 50 members, driving a 200% increase in sales and enhancing our platform's presence across all six GCC regions. Additionally, I improved our Net Promoter Score (NPS) from 2.0 to 3.5, significantly enhancing customer satisfaction and loyalty.
Selina Ved Education Details
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Retail Management -
Business, Management, Marketing, And Related Support Services -
Psychology, Computer Science, Further Mathematics And Mathematics
Frequently Asked Questions about Selina Ved
What company does Selina Ved work for?
Selina Ved works for Apparel Group
What is Selina Ved's role at the current company?
Selina Ved's current role is Co-Founder and Director GCC JV with Nykaa.com - Nysaa.
What schools did Selina Ved attend?
Selina Ved attended Mcgill University - Desautels Faculty Of Management, Western University, Gems Education.
Who are Selina Ved's colleagues?
Selina Ved's colleagues are Baby Lyn Olesco, Sofiane Djouad, Jovan Mallorca, Sreenath Sr, Sajin Sajin, Suraj Sitaula, Faisal Khan.
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