Selina Woo Bhang Email & Phone Number

Philippines

Key clients: CHINO HK and Manila, Elephant Grounds Manila, Yabu PH, Ippudo PH, Yardstick Coffee, Blackbough Swim, and Pausecast by Hannah Pangilinan.

Philippines

Key brands handled during years of employment: RCBC, FWD Group, CovaU Energy, Washington Watch GroupJob highlights:• May 2020 - July 2020: Did a 360 (partnered with the agency strategist) pitch for one of the newly released products under Rizal Commercial Banking Corporation (RCBC). This meant creating a new brand identity proposal for their product called OneAccount, as well as proposing a new direction for their digital materials. Their new product catered to a fresher market, targeting young professionals with means to live an easy and convenient lifestyle. I also did some of the digital social cards for the following products: OneAccount, Dragon Savings Account, eWoman Savings Account, and Regular Savings Account.• Jan 2021 - June 2021: I focused on creating meaningful, fresh, and human centred interface and digital designs for various clients in the agency. This means understanding web grid systems, and knowing the overall feeling and experience when it comes to creating good and humanistic work.On May 2021, I was tasked to spearhead and lead the design (of both User Interface and User Experience) of a new product design job for an agency client.

Key brands handled during 2019 year of employment: Miss World Philippines, Arrow PH, and SAHARA• Q1 2019 - Art directed campaign materials for three different brands (SAHARA, Criterion, and Van Heusen) under the umbrella company called CEO Group of Companies. This included both lifestyle materials (with models and talents), as well as product styling and direction for the product shots.• Q2 2019 - Designed the overall direction for the social cards of the clothing brands Arrow and Sahara. This meant figuring a specific layout to differentiate the brands, as well as designing based on their consumer market. Sahara was more focused in the age range of 14-28 years old, while Arrow catered to the older age spectrum of 25-40 years old. • Q3 2019 - Lead the creative pitch in visual direction for Miss World Philippines 2019. Once the pitch was approved, we then proceeded to cascading the different deliverables across social media cards.

Philippines

Key brands handled during 2018 year of employment: Equicom Savings Bank, Jojo (Delivery App), Muni Coffee, and Insular Life• Q3 2018: Mostly handled the different digital social cards of brands such as Insular Life and Metro Dental. This meant creating different social posts, and understanding the importance of designing for mobile-centred and adaptive content for the digitalscape. • Q4 2018: Started handling packaging, branding, and graphic design heavy projects under the design studio SHAO (a partner company of Proper Digital Agency). At this stage of my employment period, I was able to present an approved visual identity pass for the local delivery app Jojo — at this time I was still a junior designer, so this was definitely something I was happy to see. You may view the logo in the app store/play store. :-)I was also able to create full pledged UI web designs for different brands under the categories of food and beverage, clothing and retail, beauty, lifestyle concepts, etc.

Philippines

De La Salle - College Of Saint Benilde

Bachelor Of Arts - Ba, Intermedia/Multimedia

High School Diploma