Founding Director of creative studio, Type Draw. Providing bespoke assets to define and elevate brands in all aspects of visual communication, for clients ranging from start-ups to global brands. Responsibilities include:• Communicating with clients to translate their business needs into strategically effective creative solutions, adhering to their budget and timelines.• Conceptualising and creating impactful brand experiences, from packaging to social content, tailored to each… Show more Founding Director of creative studio, Type Draw. Providing bespoke assets to define and elevate brands in all aspects of visual communication, for clients ranging from start-ups to global brands. Responsibilities include:• Communicating with clients to translate their business needs into strategically effective creative solutions, adhering to their budget and timelines.• Conceptualising and creating impactful brand experiences, from packaging to social content, tailored to each client’s brand identity.• Outsourcing to a select network of creative professionals to meet the deliverables of any brief, giving direction to ensure an excellent standard. Show less

Graze have been a regular client over the years, relying on my creative and strategic expertise for a diverse array of projects, from packaging design to campaign planning.

Following my departure from Innocent, I have maintained an ongoing freelance partnership with the team, contributing to various design projects.

Europe’s leading healthy drinks company, Innocent is renowned for their tasty products, charming brand personality and ethical ethos. Responsibilities included:• Managing mid-weight / junior team members, overseeing their creative output and nurturing their professional learning and development.• Leading design projects from concept to execution, including packaging, multi-channel campaigns, social media, shopper marketing and experiential.• Collaborating with… Show more Europe’s leading healthy drinks company, Innocent is renowned for their tasty products, charming brand personality and ethical ethos. Responsibilities included:• Managing mid-weight / junior team members, overseeing their creative output and nurturing their professional learning and development.• Leading design projects from concept to execution, including packaging, multi-channel campaigns, social media, shopper marketing and experiential.• Collaborating with cross-functional teams to ensure design consistency and alignment with Innocent’s brand guidelines. Show less

See education below.