Selina (Lianhua) Li Email and Phone Number
Selina (Lianhua) Li personal email
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Highly motivated and results-driven innovator with current experience implementing marketing, product merchandising and profit-oriented programmes to maximise revenue and market share with rich experience across the Automobile, FMCG & Higher Education sectors bridging manufacturers/brands, distributors/agents and consumers/users. Success in analysing market trends, opening new markets, and guiding launch of new products. Expertise in creating and implementing marketing campaigns, merchandising strategy and sale-in & sale-through plans. I am currently:* MCIM* Certified PMP* Certified Prince2 Practitioner* Certified Prince2 Agile Practitioner History of recent projects success:• Digital Marketing for HE clients: Brand building alongside divergent marketing to engage and attract subject diversified prospective students.• Celebrity endorsed Products profitability scheme for bodywear brand: formed golden business triangle (supply, distribution & marketing) to sustain overall 25% annual sales.• Loyalty members (8m VIPs) activation project for bodywear brand: innovated and built an ease to use (consumers) & applicable (dealers) WeChat embedded mini-program (App) by leading a team to undertake quantitative & qualitative research using insights derived from CRM data analysis.
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Regional Account Director - Southeast And East AsiaBsc EducationWimborne Minster, Gb
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Regional Account Director - Southeast & East AsiaBsc Education Sep 2024 - PresentGreater London, England, United Kingdom
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Regional Manager - Greater China, Japan, South Korea & TaiwanBsc Education Jan 2024 - Present
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Regional Manager, Greater ChinaBsc Education May 2023 - Jan 2024United Kingdom
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Recruitment & Marketing ManagerBsc Education Jul 2022 - May 2023England, United Kingdom
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International Marketing ConsultantBournemouth University Nov 2018 - Jul 2022Bournemouth, United Kingdom* Innovate and implement digital media, print, partnership MarCom activities for BU’s international markets using various MarTech.* Provided expertise in interim marketing planning, brand proposition, and execution for a prestigious client within the Higher Education sector.• Diligently researched the targeted international markets to gain consumer insights which underpinned the proposal of the marketing matrix (key messages, content planning & sequencing and media channel mix).• Led the brand storytelling briefing and quality control for video, transcripts and visual design. Ensured the content generation/configuration was appropriate for a suite of social media platforms.• Expertly identified the brand proposition and articulated the key messages. The main theme was the promotion of Education Excellence, highlighting the student experience and outlining the visual differentiators. -
Senior Marketing Manager都市丽人Dslr/Cosmo-Lady (China) Holdings Co., Ltd, (2298 Hkg) Dec 2014 - Jun 2017Shenzhen, Guangdong, China• Acted as key contributor to a corporate level project (Baldrige Award) by composing marketing division documentations and presenting throughout the audit that led Cosmo-Lady achieved top 4 in 2016’s award.• Spearheaded the first loyalty member activation projects (8m VIP’s App building) deploying big data analytics and targeting promotional marketing campaigns which resulted double-digit growth in repeated purchase since 2016. • Led a new premium label Shapewear launch, shaping its brand proposition, product architecture, and go-to-market campaign planning and execution. 100+million sales revenue generated and 500+ retail stores distribution Achieved. • Earned multiple commendations for delivering successful cross over partnerships with Hello Kitty, Pink Ribbon and Lycra Fabrics. Dealers’ satisfactory rate consistently increased YoY peaked up to 80% for marketing campaign implementation in 2016.• Acted as research team supervisor to guide overall strategy, planning, briefing and conduction, as well as collaborate with agencies to produce effective reports with market intelligence and consumer insights.
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Category Marketing Manager都市丽人Dslr/Cosmo-Lady (China) Holdings Co., Ltd, (2298 Hkg) Jul 2011 - Nov 2014Shenzhen, Guangdong, China• Women body-wear category - delivered +30% annual growth for 3 consecutive years.• Leveraged internal and external data to understand the most effective and costs efficient go-to-market approach and developed strategies to further improve product performance.• Introduced 7 hero product ranges which cemented the No.1 market share of lingerie across China.
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Product Planning Dept. Manager(Footwear)Xiamen Qiaodan Sports Goods Co., Ltd. Jul 2008 - Jan 2011Xiamen, Fujian, China• Sports footwear sales share increased from 45% to 50% of overall revenue during my stay.• Merchandising lifecycle management (product mix planning, design input, sampling, pricing, sale-in & sale-through).• Carried out monthly, quarterly, yearly and ad-hoc analysis to drive short-term strategies and support decision making. • Collaborated with management, technical staff, designers, and sales team to understand business needs/issues and develop cost effective resolutions.
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Assistant Product Manager & Chief Designer Assistant(Footwear)Beijing Li-Ning Sports Goods Co., Ltd. Nov 2003 - Mar 2007* Assistant Product Manager (2005-2007)* Chief Designer Assistant ( 2003-2004)Key Responsibilities:Assistant Product Manager - - Compose seasonal running footwear product merchandise plans and report to category manager; - Work with designers and developers to realize the product plans (4 seasons annually); - Generate footwear sales tracking reports and present to cross-functional teams;- Participate consumer research and capture unfulfilled needs for new product designs and developments.Chief Designer Assistant - - Bilingual (English-Chinese) interpreting;- Designer team management;- Footwear design database management and design kits maintenance; - Design outsourcing (international designers) collaboration management. -
Global Sourcing CoordinatorPiaggio Foshan Motorcycle Co., Ltd. Nov 2001 - Nov 2003Key Responsibilities:- Develop new suppliers (spare parts) in Greater China and Taiwan; - Help the headquarter maintain good relationship with existing suppliers (mainly Taiwan region);- Bilingual translator and interpreter for the Production Director in daily management and meetings.
Selina (Lianhua) Li Skills
Selina (Lianhua) Li Education Details
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Frequently Asked Questions about Selina (Lianhua) Li
What company does Selina (Lianhua) Li work for?
Selina (Lianhua) Li works for Bsc Education
What is Selina (Lianhua) Li's role at the current company?
Selina (Lianhua) Li's current role is Regional Account Director - Southeast and East Asia.
What is Selina (Lianhua) Li's email address?
Selina (Lianhua) Li's email address is se****@****ail.com
What schools did Selina (Lianhua) Li attend?
Selina (Lianhua) Li attended Bournemouth University, Guangdong University Of Foreign Studies.
What are some of Selina (Lianhua) Li's interests?
Selina (Lianhua) Li has interest in Reading, Dancing, Investing.
What skills is Selina (Lianhua) Li known for?
Selina (Lianhua) Li has skills like Product Development, Product Marketing, Product Management, Team Building, Competitive Analysis, Marketing Strategy, Market Research, Management, Brand Management, Marketing Management, Market Planning, Marketing Communications.
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