Brand & Content Marketing, Creative Services, Project Management, Strategic Insight

Launched several critically acclaimed multi-faceted campaigns where I helped identify strategy, positioning, tonality, creative & audience segmentation. Established Tubi Originals brand KPIs and go-to-market B2C approachSpearheaded ideation and creation of Original marketing content that served all teams such as PR, Social, Growth, Brand, and SalesImplemented cost efficient approach to supporting creative needs for all Original and Licensed content and guided executive leadership through the processDeveloped on-set, creative and producer briefs to be presented to cast, crew, studio heads, and executive leadership including campaign recapsIntroduced new creative production process that was implemented across 100+ titles resulting in 6K+ assets for distribution Produced 360-event activations for 2021 and 2022 Tubi Newfronts including B2B communication, talent relations, asset creation, & run-of-shows.Streamlined all in-house and external creative resourcing resulting in a 118% YoY budget reductionDirected live shoots from pre-production through delivery of content. This included talent negotiations/approvals, EPK crew management, briefing studio heads, etc.

Led the creation of holistic strategies in response to RFPs Translated performance measurement into optimizations and key insightsOversaw production of creative elements for paid and organic platforms Pioneered new ways for client and internal teams to approach social mediaCreated new business opportunities by identifying and monitoring industry trendsConverted social listening into creative and strategic recommendationsWorked closely with clients on financial and scenario modeling Produced live shoots, working closely with talent negotiations, union regulations, legal teams, creative reviews and on-site management

Honda and Acura National - Branded content programs, IntegratedIdeated custom partnerships for Acura and Honda National’s branded contentManaged all components of Honda’s multi-year music platform, Honda StageWorked closely with publishers such as Vevo, iHeart Media, Billboard & UproxxLiaised between client and partner in all aspects of creative development for digital, social and on-air elementsLed on-going development of paid social landscape across all content programs

Honda and Acura National - Branded content programs, Integrated*See RPA position*

Honda and Acura National - Online Video and Honda Stage Evaluated, negotiated and executed online video upfront proposalsCollaborated internally to build digital objectives that married back to brand strategiesDeveloped digital strategy, activation for new music storytelling platform UnchartedOptimized digital touch-points to align with tactical KPIs Presented campaign recaps that provided key learnings for future brand growthPrior duties as Digital Media Planner on Acura National only:Strategy, activation and reporting across digital platforms including but not limited to content, social, programmatic and mobile

GoPro/Red Bull/AdidasManaged Strategy, Activation and Reporting across Digital, Print and TV platformsBilling reconciliations New business research and implementation Programs: Telmar, DFA, Mediavisor, Report Central, Adviews, AdBuyer, PC PrintPak, CampaignRFComscore, SRDS, TNT Cross Tab+, Compete

GoPro Assisted in Strategy, Activation and Reporting across Digital, Print and TV platformsPrograms: DFA, Mediavisor, Report Central, Adviews, AdBuyer, PC PrintPak, CampaignRFComscore, SRDS, TNT Cross Tab+

Generated and distributed competitive analysis across all media platformsCreated presentations for client meetingsResearched new social media sites and opportunitiesUpdated company social media sitesMaintained communication with team regarding client updates, new media opportunities, forecasting and competitive analysis

Assisted in the reprogramming of Amber Alert SystemsDeveloped and produced video tutorials for 386 stations regarding EAS messagesCoordinated the retrieval of new contact information from all Michigan stations

Drafted call sheets and ensured members understood expectationsOversaw on-location shoots and maintained time constraintsConsulted with Director and Producer to implement best production planDelegated tasks to speci c departments

Maintained lines of communication between program advisors, alumni, and students Created and distributed print advertisementsOversaw production of promotional spots for television and radioDeveloped graphics and logo design for website