Selina Soyoon Lee Email & Phone Number

Los Angeles, California, United States

Hyundai

New York, New York, United States

APartnership is an award-winning, multicultural, creative advertising agency that connects products/services to Asian American consumers through cultural & linguistic insights; serving Fortune 500 companies.• Collaborated with C-level executives to craft a pitch-strategy with comprehensive multimedia marketing plans of APartnership’s advertising services to Fortune 500 brands, fostering new business growth for the agency.• Directed the procurement process for a $7M revenue opportunity by strategizing all aspects of the advertising proposal, maintaining project plans and required deliverables throughout the pitch process.• Positioned and elevated the agency as the leading Asian American advertising agency via strategic branding, competitor and market analysis, online presence optimization, thought leadership, and lead generation which resulted in B2B lead growth.

Los Angeles, California, United States

Largest Korean in-language newspaper publication, delivering local, national & international news, in the US with branches world wide.• Oversaw and supervised 50+ advertising accounts while providing leadership, training, and collaboration for a team of 3 Account Executives, maintaining $3M in annual revenue via updating of The Korea Daily’s ad products & new campaigns.• Successfully carried out and monetized brand-new partnerships, sponsorships, experiential & virtual events in alignment with clients’ KPIs, generating over $1M in additional revenue, from ideation, budgeting, event operations, to recap.• Cultivated and nurtured relationships with 25 key clients, identifying potential upsell and cross-sell opportunities, pitching and developing new Korea Daily products, leading to a 70% increase in customer retention.• Prospected new clients through market research, quarterly, aiming to drive client growth and consistently surpassed revenue goals by 15% each year.KIA Motors America, Hyundai Motors America, Nexen Tire, Hanmi Bank, Mountain High Resorts, UnitedHealthCare, Humana, Nongshim America, McDonald's, CA Lottery, WireBarley, Genesis, Covered CA

Los Angeles, California, United States

Digital sister company of The Korea Daily, serving Fortune 1000 companies.• Orchestrated comprehensive digital & traditional marketing campaigns targeting the Korean and Korean American Market, from media planning and buying, budgeting, RFP, inventory monitoring, ad trafficking, troubleshooting, and performance reporting, resulting in fruitful outcomes for client stakeholders.• Drove a 20% surpassing of Joins America’s digital revenue goals by strategically producing and executing brand new social media campaigns for automotive and food industry clients, elevating brand awareness through visual media on various social platforms.Accounts: KIA Motors America, Hyundai Motors America, Nexen Tire, Hanmi Bank, Mountain High Resorts, CDC, Census 2020, Nongshim America, Genesis

Los Angeles, California, United States

• Generated leads, maintained clientele relationships with experts of the global supply chain industry for The 6th Annual Global Supply Chain Summit and future events; growing the networking space for graduate students & industry leads.• Oversaw operations of the Summit’s program, created media collateral for MailChimp, Salesforce and LinkedIn; managed communications to over 30 speakers to ensure for a successful summit.

Greater Los Angeles Area

• Performed original and complex adaptive copy cataloging of books, serials, manuscripts, audio-visual materials, maps, and other library materials in Korean & German, in compliance with national and local standards for the East Asian Library and Special Collections of USC. • Maintained authority records for USC’s integrated library system and NACO.• Provided system of Romanization and applied cataloging tools such as Resource Description and Access (RDA), the Anglo-American Cataloguing Rules, Library of Congress Subject Headings, and Library of Congress classification, and MARC21 formats for bibliographic and authority data.

Greater Los Angeles Area

• Assisted administrative duties, informed supervisors of daily schedules, wrote communications content, post-event & monthly reports to targeted media and clients; resulting in a PA position promotion.• Proactively monitored and analyzed media (newspapers, magazines, blogs, websites) & social media (Instagram, Youtube) for closed media placements, feedback, trends, clients’ enquiries and more • Conducted market research to help ideate new partnership opportunities & enhance existing relationships by covering and promoting marketing events (pitch events, conferences, dinners) • Plan, organize, manage, and execute the "Vita Liberata Promotion Photoshoot" (luxury tanning product line); including social media research to recruit strong influencers to reach target audiences & produced the entire Post Event Report • Monitor showroom's inventory, photograph clothing items for online records, interact with current and new clients regarding the items, sent out necessary promotion gifting to chosen clients, schedule fittings and drop-offs, maintain up-to-date customer/client records

Redondo Beach, California

• Executing administrative work, draft/complete legal documents and letters, ensure the correct paperwork is filed with the courts within a specific time period, assist in preparing for meetings• Assist clients' communication through phone and in person, directing inquiries accordingly• Produce information by formatting, inputting, editing, copying, retrieving, transmitting text, data, and graphics; coordinating other case preparations

Bachelor'S Degree, International Relations And Global Business (Emphasis In Global Marketing)

Activities and Societies: Co-Founder of REACH, University Student Government (University Affairs Delegate), USC Program Board (Marketing).

High School Diploma

Education record