- Coordinated and lead of over 20 in-store promotions, events and marketing projects (scales vary from 10 to 1,000) - Proposed and executed media buy for major campaigns which integrated print, radio, social media and OOH channels - Managed internal & external stakeholder relations, and increased traffic by 30% through partnership & sponsorship programmes with banks, elite clubs, luxury hotels, luxury automobiles and leaders in other industries- Worked with Social Media team to develop and execute digital marketing activities, e.g. interactive & influencer marketing - Partnered with CRM team to maxmise target audience reach through email, SMS, MMS and personal calls- Received extra in-year bonus award for outstanding performance in leading big projects with minimum direction

- Built up and maintained close relationships with over 50 media across China, including print, digital, TV and social media Established good relationship with PR agencies, celebrity managers and stylists- Successfully supported numerous groundbreaking events, including: Shanghai Flagship Store Grand Opening event and Chengdu Store Grand Opening event (received up to 4,000 and 2,000 visits respectively) - Won Annual Service Star Award 2013-2014

- Worked with Directors and prepared annual budget forecasts of Marketing, PR, CRM, and VM- Improved the payment processing and tracking system, and saved 50% in time of completing a payment request - Assisted Directors to monitor budget and administrative processes to improve efficiency and cost savings- Ensured clear lines of communication and information between departments during project planning and implementation - Built up good relationship with local suppliers and partners: printers, event agencies, caterers, banks, and hotels Successfully assisted numerous groundbreaking events, including:AW12 & AW13 Vogue Fashion's Night Out (both welcomed over 1,000 guests)Designer Personal Appearence events (e.g. Victoria Beckham, Nicola Formichetti, Olivier Theyskens, etc.)

- Coordinated most influential marketing events and seasonal sales-driving promotions, such as Christmas promotions, and a series of multi-brands fashion shows, over various stages of event management- Managed over 150 tenants and suppliers, supported tenants' events, e.g. adidas World Cup event, etc. - Liaised with local authorities for successful event registration, especially for outdoor events

- Worked as frontline staff while constantly exceeding customers’ expectations by providing excellent service Supported a wide spectrum of art, culture and commercial promotions- Promoted to Marketing Assistant as a result of excellent performance