We live in an era echoing social and ecological paradigm shifts; artists need more access and exposure than ever while culture-making businesses, as well as arts organizations, must reevaluate and accentuate the set of values that construct their ethos.bluenectar gives marketing and strategy consulting to artists and arts organizations while consulting culture-making businesses on accountable brand positioning and creative expression of values.Work SampleSpring/Break Art Show | Berfin Ataman | February 2022- Booth #52, curated by Leila Anna Wahba and Selin Camli Anjel, Culver City, Los Angeles, distinguished as the sole all-women exhibit co-organized by curators from the Middle East.https://whitewall.art/art/spring-break-finds-a-new-home-in-los-angeles-for-2022/Gateway to Dreams | Istanbul Toy Museum | April 2021 - Public art project created in collaboration with Istanbul Toy Museum and Istanbul Metropolitan Municipality.https://www.youtube.com/watch?v=KjN6Rll0KtUWhat’s Wrong With Art | SOUR | October 2020 - Panel discussion curated by Bluenectar, co-created with SOUR. - “What’s wrong with art is a problem of institutionalization, of a scaffolding that’s been built on a shaky foundation, of a kind of monolithic gate-keeper that can be exclusionary and elitist, and of a dusty, colonial art history narrative that has lionized white European creativity and diminished anything Other.”https://www.youtube.com/watch?v=hAcDpqnhlnc

Spearheaded Sagehen Hop, Pomona College's premier mascot-themed video game co-created by students, as Interim Associate Director of Annual Giving, to promote alumni engagement and its vital role in student support services, including scholarships and career development.

Oversaw exhibition branding, ensuring a unified and compelling brand narrative.Managed the design and development of all educational and promotional materials, including exhibition catalogs, press kits, and publications.Initiated and led the Google Arts and Culture project, collaborating with the Museum’s Curator and Registrar, as well as Google’s Account Manager, to digitize and present collection content, exhibitions, and virtual tours to increase accessibility and inclusion.Served on the USC Keck Hospital's Art Committee, advocating for the integration of art in patient environments.Managed marketing, public relations, and artist liaison activities, facilitating studio visits, exhibition previews, and strategic discussions alongside the former Executive Director of USC Museums, Dr. Selma Holo, in key art hubs such as Los Angeles, New York, Washington D.C., and Mexico.Crafted and implemented comprehensive digital marketing strategies, utilizing annual quantitative analyses to compare the USC Fisher Museum of Art's digital footprint with peers, focusing on website optimization, social media engagement, mobile outreach, and digital marketing initiatives, including email campaigns and search engine optimization.Developed new sponsorship agreements with prominent companies, including Google and Farrow & Ball, and forged partnerships with esteemed publications such as Hyperallergic and Vogue.

Quickly transitioned from a marketing intern to providing targeted strategic insights to co-directors Vasif Kortun and Derya Acar Erguc in a dynamic three-month internship at SALT, Istanbul's premier contemporary anti-hierarchical artspace.

Conducted comprehensive research and delivered strategic presentations to prospective sponsors for the 'On Kawara—Silence' exhibition, successfully securing a partnership with one of the key identified sponsors.Gained experience with Raiser's Edge, a cloud-based fundraising and relationship management software for non-profit organizations.Facilitated the organization of UBS MAP Global Art Initiative events at Art Basel Hong Kong, catering to over 300 distinguished attendees.

Handpicked for the position based on demonstrated research capabilities in the Digital Marketing course at NYU Stern School of Business, instructed by Scott Galloway, Ph.D.Supported digital competence benchmarking and business intelligence research at L2 Inc., a firm specializing in evaluating brand performance across multiple digital platforms.

Spearheaded sales initiatives for a start-up design firm specializing in interactive art and technology solutions.Drove business growth by promoting cutting-edge products and services in augmented reality and interactive design.