Selin Dogu Email & Phone Number

Antwerp, Be

Belgium

Guiding companies through the process of IT Transformation and Digitalizationvisit: www.brandscomanagement.com

Antwerp Area, Belgium

Partnering with internal and external stakeholders to help developing a digital and mobile first culture across the Kipling organization while driving eCommerce financial results.- Leading web improvement and system upgrade projects. Supporting the development and implementation of e-commerce strategy projects in order to improve the Kipling.com performance.- Working closely with multi-functional teams in Marketing, Product, Planning, Digital Development, Customer Service, Logistics… Show more Partnering with internal and external stakeholders to help developing a digital and mobile first culture across the Kipling organization while driving eCommerce financial results.- Leading web improvement and system upgrade projects. Supporting the development and implementation of e-commerce strategy projects in order to improve the Kipling.com performance.- Working closely with multi-functional teams in Marketing, Product, Planning, Digital Development, Customer Service, Logistics to ensure a successful eCommerce execution.- Partnering with internal and external stakeholders like Google, Amplience, Magento, Salesforce, web developers, SEO and CRO agencies. - Analyzing competitor trends, DTC players (Amazon, Zalando etc.) and pricing strategies. - Analyzing various data points and online activity in relation to traffic acquisition, conversion rate optimization and a/b testing.- Following up weekly target numbers of GA channels (Organic, Paid, E-mail, Loyalty programs)- Focusing on customer engagement (UX) , monitoring and auditing on site performance on different devices.- Targeting to bring the brand creative vision to life, focusing margin and profit P&L objectives. Show less

Brussels Area, Belgium

· Planning and controlling digital marketing campaigns, CRM platform, marketing and strategy projects across multiple platforms, directing programs to improve AEXIS sales & turnover.· Implementation of AEXIS marketing strategy; improving processes, ensuring that the marketing objectives are fulfilled within the organization.· Working effectively with business partners, vendors, Aexis business units to develop the project agenda & follow up of KPIs to ensure successful adoption… Show more · Planning and controlling digital marketing campaigns, CRM platform, marketing and strategy projects across multiple platforms, directing programs to improve AEXIS sales & turnover.· Implementation of AEXIS marketing strategy; improving processes, ensuring that the marketing objectives are fulfilled within the organization.· Working effectively with business partners, vendors, Aexis business units to develop the project agenda & follow up of KPIs to ensure successful adoption of each action. · Marketing Budget & Partner Management - Working closely with Partners to define strategy, - Manage partner marketing portals to finance AEXIS marketing initiatives Show less

Europe

· Strategic Consultancy - Process Mapping & Improvement; end to end business process mapping and analysis, solving escalations, defining customer needs and proposing accurate solutions with strategic vision.- Business design and new product development; cooperation with sales and marketing teams to develop new business and products with the help of various analyses (SWOT, MOST, industry-market analysis, GAP, organisation modelling, marketing analyses; digital marketing channels… Show more · Strategic Consultancy - Process Mapping & Improvement; end to end business process mapping and analysis, solving escalations, defining customer needs and proposing accurate solutions with strategic vision.- Business design and new product development; cooperation with sales and marketing teams to develop new business and products with the help of various analyses (SWOT, MOST, industry-market analysis, GAP, organisation modelling, marketing analyses; digital marketing channels, digital brand strategy, customer evaluation, ARI internal evaluation-IT & operations).- Management of e-com platform & tools. - Market Research (Competitor analysis, Market Intelligence, collecting and analysing potential client insights).· Project Management:- Customer implementation (SAP) and data upload into ARI IT system (InNuce). Customer explementation.- Managing multiple product & service projects. Evaluation and follow up of project productivity and quality.- Developing effective project control processes, guidelines, working with PM Methodologies (Create Project Lifecycle: Templates and Process Mapping to evaluate with the team for the new approach).- Creation and standardizing dashboard reporting; potential cost figures & budget, KPI overviews. Show less

Belgium

· Strategic Digital Consultancy service for customers (mobile operators) in Europe, Asia and USA : - Supporting costumers to develop and implement marketing and UX strategies with the help of various analyses (SWOT, MOST, industry-market analysis, organisation modelling, A/B testing *marketing analyses; marketing channels, brand strategy). Performing customer competitive positioning analysis, in-depth discussions with the customer (working hand in hand with marketing, sales and… Show more · Strategic Digital Consultancy service for customers (mobile operators) in Europe, Asia and USA : - Supporting costumers to develop and implement marketing and UX strategies with the help of various analyses (SWOT, MOST, industry-market analysis, organisation modelling, A/B testing *marketing analyses; marketing channels, brand strategy). Performing customer competitive positioning analysis, in-depth discussions with the customer (working hand in hand with marketing, sales and engineers) to prioritize requirements, foresee limits, create forecasts and deliver results to the developers. - Market research and analysis: ALU competitor analysis; weekly analysis of major players in e-com business, products and services. Customer market research and analysis before projects, customer competitor analysis during projects; product pricing & features, regional market strategies.- Process Analysis, Mapping and Improvement: Analysing processes for the purpose of maximizing financial and operational performance and minimizing risk. Reducing design complexity in organisational structure of the business during “end to end transformation projects” and suggest new business process frameworks. · Project Management: follow up of all consulting projects and review of RFIs, RFQs and contracts.- Managing project contracts, documented and agreed on any changes or amendments that may arise during its implementation or execution.- Managing project data; receive regular updates on current projects and follow up on assigned tasks and activities. Managing project sharepoint site to create standard deliverables, effectively post, upload, download and search project documents. - Creating “marketing/presentation” training materials for NOKIA departments & present various training sessions in line with projects.- Leading ALU Business Consultancy trainee team, providing trainings, monitoring quantitative and qualitative results. Show less

Performing business performance and process improvement projects for international firms (finance, sales and marketing, operations, supply chain, procurement and production). My tasks were to support clients in strategic decision making process to improve financials and effective processes.- Operational Assessment and Improvement: Evaluation of the efficiency of operations: sales channels, supply chain, production. Testing the efficiency of production cycles, system processes and… Show more Performing business performance and process improvement projects for international firms (finance, sales and marketing, operations, supply chain, procurement and production). My tasks were to support clients in strategic decision making process to improve financials and effective processes.- Operational Assessment and Improvement: Evaluation of the efficiency of operations: sales channels, supply chain, production. Testing the efficiency of production cycles, system processes and control points. Developing process flowcharts.- Process standardisation and automation, minimizing risks through effective contract management, supplier management and supplier risk processes.- Reviewing sales, inventory and production plans during optimization projects; spend analysis, category development programs, supply chain mapping, strategic sourcing, legal and cost controls. Show less

International business assessment and audit projects - Client Finance Analysis: past and present financial data gathering, defining important facts and statistics, eventually establish trends in financial strategy.- Compliance Controls: Compliance with the relevant legislation requirements in respect of the necessary disclosures, customer contract review; budget evaluation, contractual obligation check.

Management

Ba In Economics

Admitted to the program with full scholarship, graduated with honors

Double Major, Ba In International Trade And Finance

Admitted to the program with full scholarship,graduated with honors