- Program Oversight: Successfully led the EMEA and DACH Region Digital Marketing Awards Programs, ensuring seamless operations, implementation, and stellar event execution.- Event Planning: Led the planning and execution of the awards Gala Ceremony (250 participants), also served as Master of Ceremony in Berlin.- Strategic Initiatives: Directed the strategic launch of the inaugural SMARTIES program in the DACH Region, engaging proactively with media agencies and brands. (Meeting with almost 50 companies and secured over 70 submissions) - Stakeholder Engagement: Conducted targeted briefings to communicate launch plans, enhancing the awards Program's value proposition. Successfully encouraged increased submissions, boosting industry recognition. - Key stakeholders included Mastercard, Google, Unilever, Snapchat, Bayer, YOC, GroupM, Universal McCann.- Marketing Expertise: Developed and executed comprehensive marketing plans for Germany and the EMEA region, focusing on Social Media and Email Marketing.- Budget Management: Managed event budgets, optimizing costs & resource allocation.- Data Management: Administered marketing databases using Salesforce & Pardot, facilitating targeted campaign segmentation and improving marketing efficiency.- B2B Marketing Leadership: B2B marketing strategies, including cultivating new memberships, organizing conferences, conducting market research, and hosting webinars to drive business growth. Achieved a 50% increase in membership approvals. Elevated MMA Germany's prestige among our board and external stakeholders. Attained 30% organic growth in LinkedIn followers.

Agile Project Management: Applied Agile methodologies for the Pepsiconnect loyalty program and e-commerce platform, ensuring efficient and adaptive management.E-commerce Leadership: Managed daily operations of the e-commerce platform, prioritizing user experience and continuous improvement.Product Development: Led new tool development, campaign initiatives, and a major platform rebranding, enhancing user engagement.Loyalty Campaigns: Led ROI-focused loyalty campaigns, using analytics for campaign optimization and performance reporting.Incident Resolution: Resolved Level 2 & 3 incidents, employing Agile practices for enhanced system reliability and customer satisfaction.Account Management: Cultivated key account relationships, driving business growth and client satisfaction.Data and Business Intelligence: Utilized data management technologies and predictive models to guide business strategy and decisions.

Led category management for Info & Lifestyle Services, enhancing user experience and engagement.Experienced the Scrum work model to drive efficient and agile product development processes.Conducted meetings with external stakeholders interested in integrating their services into our app, playing a pivotal role in expanding our service offerings.Oversaw the development and integration process of new add-ons, ensuring seamless incorporation and alignment with the overall product strategy.

CUSTOMER OFFERS: -Data Driven Marketing : Marketing of Turkcell permission database, Ad-Funded Advertising tools-Mobile Marketing Projects: Target Group Selection for Major AccountsSALES TEAM -Development and Management of Sales Incentives (Large account 10 mio Usd - %80 revenue increase YoY) -Ongoing Sales Performance Review-Agency & Partnership Management-Incentive and performance management.INTERNAL - Revenue & Expense management- Reporting.

Preparing contracts with corporate customers and business partners of TurkcellRisk analysis and business consulting of new businessesCarrying out the negotiation process on contracts with stakeholders

- Coordinating and improving the workflow between Real stores and the suppliers.- Contract management - Training new SAP users on purchasing module.

Purchasing promotional gifts, fair stands, displays, POPs, Textile goods, packaging materials for Evyap brands

Key Account Management.Budget planning.Process and workflow optimization projects.Vendor Management.Quotation Management of logistics services.