Objective: Digital media lead analysis/generation to create a pipleine for sales team which in turn maximises deal value.Main responsibilities:1- Customer journey optimization in digital media and evaluation of it’s affect to the overall ROI:- Gathering business requirements from sales and product team, prioritizing feature implementations- Setting specific timelines and working with the marketing team to design optimal marketing flows that brings the best ROI- Gaining new insights and setting new strategies- We have reached a continuous revenue generation model from some of the digital flows and increased overall ROI by 45% with respect to last year.2- New marketing automation tools setup and optimization within the company, between internal teams to minimize manual processes to maximize automation:- Gathering all data one center in order to analyze data to draw business-relevant conclusions.- Working closely with marketing automation tool partners and our internal developers in order to improve our processes to have a integrated and centralized data analysis model.- Using right marketing automation tools like Oracle Eloqua, Microsoft Dynamics and 3rd party app partners such as Zapier and Leadsbridge to improve it to gain betterinsights.

HEALTH & DIGITAL TRANSFORMATIONThere are 12M diabetic patients in Turkey (Type1/Type2) who are struggling to find the right dosage of insulin each day as there are many variables that human brain is not enough to optimize and make the decision. This mobile app. called “Diappetic” will help patients to guide them though their daily decisions on insulin dosage.Moreover, the app will have minimum manuel entries for users and more automatic and more syncronized with the glucose meter. Coming soon...

- Developed a startup - “digital transformation for the publishing industry” for one of themajor media group in Turkey, Ciner Group (including both TV channels, newspapers andmobile apps) - Managing the overall technical execution and business operation of my own project (which is called: HT Touch - HT Dokun) that is to realize the digital transformation within the wholegroup: New product strategy from pilot phase to final delivery- Identifying technology-driven strategies for external products and internal tools anddeveloping new business opportunities. - Leading a team of 8 people and projects and that require collaboration across different functions (business development, engineering, product operations, marketing). - Launched the Project “HT Touch” and within one month the newspaper obtained ~25Kscans where the page views were ~260K. Haberturk newspaper has ~ 200,000 circulation,but after adding the online component, it increased the audience to 1+ million. - Launched 360 degree virtual reality experience for the newspaper within HT Touchproject. (First time in Turkey and second in the world after The New York Times)

-Teaching “Digital Media Planning - PRA 487” and "Introduction to Digital Communication" courses-Evaluate the students through their performance in digital media projects. (GoPRO, Apple Watch, HT Digital Media Projects) Objective of the Course:Under this course, new digital marketing channels and trends shaping its future is getting discussed in order to obtain the optimal media planning strategy through a marketing objective.

-Defining strategy for the digital media planning with the clients -Pursueing international clients and international team mates in order to work synchronously -Media planning according to the needs of clients depends on the campaign’s characteristics using tools of Google, audiweb and Nielsen statistics. -Reporting and analysing the performances of each campaign with the key performance indicators and the general knowledge of the market -Managing relationships and operational activities with clients, publishers, offline team of OMD, IT&data managers and with inside or outside creative agencies -Clients such as: Canon, McDonald’s, Sony Ericsson, Bridgestone, HP, Elizabeth Arden, J&J

- Supporting in digital media planning strategy definition and execution- Reporting and perfomance anlaysis- Managing relationship and operational activities with publishers- Supporting client management acitivities and invoicing process

Published articles:o “Is the real Dubai, Riyad?”o “Is Orlandi under the church?”o “Nano-technology”

-Making competitor analysis for reputable international brands-To prepare presentations for the clients during the work-in-progress.-Preparing reports for the creativity team.

Duty: During the construction period of Sulafa Tower Residence (75 floors) in Dubai, working in all departments to see the whole system and analysing the scheduling process of flow of materialsResponsibilities:o Scheduling of jobs according to their processing times and precedenceo Help to determine the forecasts for total number of re-bars that will be used in construction.o Calculating the optimal situations to minimize total cost; (whether to procure the materials from Turkey or Dubai)o Analysing the database system of the company

-Direct sales contact both for private home owners as well as hotels.-Help create and grow client base.-Help in the process of putting together new collections by visiting textile fairs.-Promotion activities & communication