Selin S. Email & Phone Number

Istanbul, Turkey

MARGAD provides marketplace solutions and tailor-made strategies to grow companies' businesses on Amazon

Istanbul, Turkey

Client: Koç Holding brands & durable goods companies

Istanbul, Turkey

Global Brand ManagementBrand: Grundig- Partnered with cross-functional teams to create and implement brand positioning strategies and product launch plans, aligning objectives with the broader brand vision to enhance market presence.- Conducted comprehensive market analysis and interpreted consumer insights, identifying strategic growth opportunities to drive brand differentiation and customer engagement in new product launches.- Engaged directly with product development teams through on-site factory visits, facilitating discussions with engineers, preparing actionable briefs for marketing teams, and managing the production of high-quality advertising content.- Led the coordination and distribution of brand-aligned marketing materials across digital, print, and e-commerce channels, ensuring consistent brand messaging and cohesion across global markets.- Contributed to Grundig’s repositioning initiatives, focusing on sustainability and family-oriented values. Supported the brand’s logo redesign and integrated these values throughout marketing efforts, reinforcing Grundig’s commitment to sustainable living.- Oversaw a 360-degree marketing campaign for a new men’s grooming product, directing digital marketing, social media strategy, and post-launch promotional activities to maximize market impact.

Istanbul, Turkey

Brands: Grundig & Blomberg

Mclean, Virginia, United States

-Analyzed federal spending data to create statistics on the cost of legal services, as well as spending reports of the target market. Used these reports to support the USP of the firm on marketing campaigns.-Conducted statistical studies of 8(a) business financial trends analyzing DMV area vs. USA trends, focusing on Service Disabled Veteran Owned Small Business (SDVOSB) and overall change from Fiscal Years 2015-2019 in each state in the amount awarded per year and the overall percentage increase/decrease. Used this data to inform the firm about financial changes in trends for these small businesses in need of support and further development-Designed eye-catching whitepapers and infographics for potential clients using Adobe Illustrator.-Collaborated with legal researchers to prepare blog articles for the website.-Created content and built a digital marketing calendar for Linkedin and for email marketing with the goal of increasing brand awareness and attracting potential clients.

İstanbul, Türkiye

Bachelor Of Science - Bs, Marketing, Economics, Entrepreneurship, Major Gpa 3.58/4

Activities and Societies: Vice President of Turkish Student Association, Member of Babson Family Business Club, Club Volleyball Team.

Study Abroad-Summer 2019, 4.0

Attended Boğaziçi University for the Summer 2019 semester and earned credits for the courses Introduction to Psychology and Advertising.

International Baccalaureate Diploma, Turkish High School Diploma, High School/Secondary Diplomas And Certificates

Summer Program, Business&Leadership Immersion

*Explored the fundamental concepts of business leadership, developed practical skills and critical thinking abilities, participated.