Kirill Selitsky Email & Phone Number

Belarus

• Built and scaled the marketing department from scratch, establishing a team that effectively drove brand awareness and revenue growth
• Boosted brand recognition and increased sales through a multi-channel marketing strategy that included targeted digital campaigns, influencer collaborations, and co-branded promotions with major retailers and banks
• Led the complete website redesign, enhancing user experience and aligning the online presence with the brand’s updated visual identity and… Show more
• Led the complete website redesign, enhancing user experience and aligning the online presence with the brand’s updated visual identity and positioning, resulting in a significant increase in site traffic and conversions
• Developed and formalised the brand book, target audience profile, and brand positioning, ensuring consistency across all marketing materials and campaigns
• Launched collaborations with over 60 influencers, amplifying brand reach across social media platforms and driving higher engagement and customer acquisition

• The main aim was to create a flow of new customers for design services:
• It was achieved through market analysis, as well as thoughtful automation of most processes to achieve high market coverage with a few resources needed
• The department achieved self-sufficiency within the second month of operation
• Managed activities across four platforms: overseeing simultaneous operation of over 60 LinkedIn accounts, as well as Upwork, Xing, Fiverr, and email marketing campaigns
• … Show more The main aim was to create a flow of new customers for design services:
• Personally sourced, evaluated, hired, and trained all departmental specialists

• Brought in to provide expert insights and systematise business processes
• Conducted a comprehensive analysis of operations and identified critical areas for improvement
• Developed strategic solutions, including an automated notification system to inform customers of order status and outstanding debts
• Optimised transport logistics, significantly improving efficiency
• Created and launched a landing page to attract retail clients in new regions, based on market research
• Set… Show more

• I initiated the establishment of processes within the marketing department from the ground up:
• Forecasted, planned media, and analysed campaign launches
• Developed and launched partnership programs with banks (Priorbank, VTB, RRB)
• Selected and adapted the PR specialist and content manager
• Strategised departmental activities and integrated task monitoring platforms
• Launched a series of social events ATLANT FEST

• Took charge and established operational frameworks for two departments (Influencer Marketing and Lead Generation). Initially managed a team of 5 members, which expanded to 11.
• Implemented Motivation and Quality Control System: Successfully designed and implemented a motivation and quality control system that significantly enhanced efficiency. Automation of various processes, including the.
• Implemented Motivation and Quality Control System: Successfully designed and implemented a motivation and quality control system that significantly enhanced efficiency. Automation of various processes, including the.
• Established ongoing training framework for employees: Introduced a comprehensive training and knowledge reinforcement system for employees for continuous skill enhancement and knowledge retention
• Presented innovative ideas, proposals, as well as weekly and monthly performance reports to the board of directors. Show less

• Participated in the organisation of the agency's work processes
• Controlled compliance with work processes by departments
• Conducted daily meetings with employees, weekly training and employee professional skills control
• Was engaged in task management for all agency employees
• Participated in the preparation of advertising campaigns and their subsequent implementation
• Conducted reporting of the agency

• Coordinated online sales department activities
• Managed company web projects, including:a) Launched and configured websites using CMS platforms like October, MODX, and 1C-Bitrixb) Created marketing materials and website conceptsc) Managed content, HTML-layout, and.
• Executed media planning for classic and digital channels, optimising budget and… Show more
• Executed media planning for classic and digital channels, optimising budget and costs.
• Searched and adapted personnel for various roles (web-developer, designer, SEO specialist, contextual advertising specialist, SMM specialist, copywriter, Internet marketer, customer care specialist, content manager)
• Implemented solutions like Bitrix24, WebPay, and online credits across internet projects

• Conducted manual lead generation using Sales Navigator, Angel.co, and other sources
• Conducted market research for target audiences
• Managed sales-related tasks
• Ran email marketing campaigns
• Worked closely with the CRM database

• Oversaw retail store sales and operations during university holiday season.
• Tracked sales profitability using MS Excel and 1C database
• Achieved top regional ranking among chain stores and competitors
• Managed daily tasks: inventory control, sales targets, paperwork, and cleanliness
• Assisted the Store Manager and HQ staff with feedback to improve financial performance.

• Collaborated within the consumer electronics sales team
• Provided consistent, excellent customer service leading to repeat purchases and bundled sales
• Cultivated interpersonal skills, sales expertise, and gained insight into translating marketing to the store level.

Bachelor Of Science (Bsc), Business Studies

Full time studies with major in Marketing & Management Science.

Master Of Business Administration

Internet Marketing