• Built and scaled the marketing department from scratch, establishing a team that effectively drove brand awareness and revenue growth• Boosted brand recognition and increased sales through a multi-channel marketing strategy that included targeted digital campaigns, influencer collaborations, and co-branded promotions with major retailers and banks• Led the complete website redesign, enhancing user experience and aligning the online presence with the brand’s updated visual identity and… Show more • Built and scaled the marketing department from scratch, establishing a team that effectively drove brand awareness and revenue growth• Boosted brand recognition and increased sales through a multi-channel marketing strategy that included targeted digital campaigns, influencer collaborations, and co-branded promotions with major retailers and banks• Led the complete website redesign, enhancing user experience and aligning the online presence with the brand’s updated visual identity and positioning, resulting in a significant increase in site traffic and conversions• Developed and formalised the brand book, target audience profile, and brand positioning, ensuring consistency across all marketing materials and campaigns• Launched collaborations with over 60 influencers, amplifying brand reach across social media platforms and driving higher engagement and customer acquisition• Successfully executed targeted, contextual, and display advertising campaigns, optimising budget allocation to maximise return on investment• Coordinated joint marketing campaigns with top banks and home appliance retailers, strengthening partnerships and expanding brand visibility across key retail channels• Produced over 50 high-quality promo videos and 700+ product photos, creating compelling content that showcased the product range and enhanced marketing outreach• Drove product and packaging design innovations, working closely with the product team to enhance both visual appeal and functionality, further aligning the products with the brand’s premium positioning• Led the rebranding of 18 stores, ensuring consistent brand messaging and aesthetics, which improved the in-store customer experience and strengthened brand identity. Show less

The main aim was to create a flow of new customers for design services:• It was achieved through market analysis, as well as thoughtful automation of most processes to achieve high market coverage with a few resources needed• The department achieved self-sufficiency within the second month of operation• Managed activities across four platforms: overseeing simultaneous operation of over 60 LinkedIn accounts, as well as Upwork, Xing, Fiverr, and email marketing campaigns•… Show more The main aim was to create a flow of new customers for design services:• It was achieved through market analysis, as well as thoughtful automation of most processes to achieve high market coverage with a few resources needed• The department achieved self-sufficiency within the second month of operation• Managed activities across four platforms: overseeing simultaneous operation of over 60 LinkedIn accounts, as well as Upwork, Xing, Fiverr, and email marketing campaigns• Personally sourced, evaluated, hired, and trained all departmental specialists• Provided regular weekly and monthly reports to management. Show less

• Brought in to provide expert insights and systematise business processes• Conducted a comprehensive analysis of operations and identified critical areas for improvement• Developed strategic solutions, including an automated notification system to inform customers of order status and outstanding debts• Optimised transport logistics, significantly improving efficiency• Created and launched a landing page to attract retail clients in new regions, based on market research• Set… Show more • Brought in to provide expert insights and systematise business processes• Conducted a comprehensive analysis of operations and identified critical areas for improvement• Developed strategic solutions, including an automated notification system to inform customers of order status and outstanding debts• Optimised transport logistics, significantly improving efficiency• Created and launched a landing page to attract retail clients in new regions, based on market research• Set up and managed advertising campaigns in Google Ads and Yandex Direct, driving new customer acquisition• Upgraded company websites for enhanced user experience and implemented SEO improvements Show less

I initiated the establishment of processes within the marketing department from the ground up:• Forecasted, planned media, and analysed campaign launches• Developed and launched partnership programs with banks (Priorbank, VTB, RRB)• Selected and adapted the PR specialist and content manager• Strategised departmental activities and integrated task monitoring platforms• Launched a series of social events ATLANT FEST• Initiated and managed the AmoCRM implementation… Show more I initiated the establishment of processes within the marketing department from the ground up:• Forecasted, planned media, and analysed campaign launches• Developed and launched partnership programs with banks (Priorbank, VTB, RRB)• Selected and adapted the PR specialist and content manager• Strategised departmental activities and integrated task monitoring platforms• Launched a series of social events ATLANT FEST• Initiated and managed the AmoCRM implementation project• Enhanced the call center motivation system, set up and recorded automatic greetings for each online store Show less

• Took charge and established operational frameworks for two departments (Influencer Marketing and Lead Generation). Initially managed a team of 5 members, which expanded to 11.• Implemented Motivation and Quality Control System: Successfully designed and implemented a motivation and quality control system that significantly enhanced efficiency. Automation of various processes, including the introduction of a data parsing solution and streamlined work algorithms, resulted in a remarkable… Show more • Took charge and established operational frameworks for two departments (Influencer Marketing and Lead Generation). Initially managed a team of 5 members, which expanded to 11.• Implemented Motivation and Quality Control System: Successfully designed and implemented a motivation and quality control system that significantly enhanced efficiency. Automation of various processes, including the introduction of a data parsing solution and streamlined work algorithms, resulted in a remarkable 2.5-fold increase in overall efficiency• Established ongoing training framework for employees: Introduced a comprehensive training and knowledge reinforcement system for employees for continuous skill enhancement and knowledge retention• Presented innovative ideas, proposals, as well as weekly and monthly performance reports to the board of directors. Show less

• Participated in the organisation of the agency's work processes• Controlled compliance with work processes by departments• Conducted daily meetings with employees, weekly training and employee professional skills control• Was engaged in task management for all agency employees• Participated in the preparation of advertising campaigns and their subsequent implementation• Conducted reporting of the agency• Supervised the compliance of departments with the norms (daily… Show more • Participated in the organisation of the agency's work processes• Controlled compliance with work processes by departments• Conducted daily meetings with employees, weekly training and employee professional skills control• Was engaged in task management for all agency employees• Participated in the preparation of advertising campaigns and their subsequent implementation• Conducted reporting of the agency• Supervised the compliance of departments with the norms (daily reporting and CRM)• Compiled and maintained knowledge bases based on current cases• Supervised the implementation of personal and team KPIs. Show less

• Coordinated online sales department activities• Managed company web projects, including:a) Launched and configured websites using CMS platforms like October, MODX, and 1C-Bitrixb) Created marketing materials and website conceptsc) Managed content, HTML-layout, and product integrationd) Set up chats, mailing lists, call tracking, and call routinge) Improved website usability.• Executed media planning for classic and digital channels, optimising budget and… Show more • Coordinated online sales department activities• Managed company web projects, including:a) Launched and configured websites using CMS platforms like October, MODX, and 1C-Bitrixb) Created marketing materials and website conceptsc) Managed content, HTML-layout, and product integrationd) Set up chats, mailing lists, call tracking, and call routinge) Improved website usability.• Executed media planning for classic and digital channels, optimising budget and costs.• Searched and adapted personnel for various roles (web-developer, designer, SEO specialist, contextual advertising specialist, SMM specialist, copywriter, Internet marketer, customer care specialist, content manager)• Implemented solutions like Bitrix24, WebPay, and online credits across internet projects• Collaborated with digital agencies, suppliers, PR agencies, and a retail store chain• Performed basic-level system administration tasks. Show less

• Conducted manual lead generation using Sales Navigator, Angel.co, and other sources• Conducted market research for target audiences• Managed sales-related tasks• Ran email marketing campaigns• Worked closely with the CRM database

• Oversaw retail store sales and operations during university holiday season.• Tracked sales profitability using MS Excel and 1C database• Achieved top regional ranking among chain stores and competitors• Managed daily tasks: inventory control, sales targets, paperwork, and cleanliness• Assisted the Store Manager and HQ staff with feedback to improve financial performance.

• Collaborated within the consumer electronics sales team• Provided consistent, excellent customer service leading to repeat purchases and bundled sales• Cultivated interpersonal skills, sales expertise, and gained insight into translating marketing to the store level.