I am an advisor to craft beer and spirits and CPG start-ups, mid-level businesses, and brands that want more…Sustainable revenue and profitabilityGeographic reachProduct offeringsMarket shareYou want this, but…You are competing against large, established businesses with great financial resources. You lack the experience and knowledge to navigate the complex supply distribution network.You must figure out the right path without burning through your investment money.You need help making the right decisions so all parts of your organization work together towards your goals.This is where I come in.As a successful leader in the beverage industry, having experience in large corporate entities and as a small business owner, I've grown value, increased revenue and EBITDA, and exceeded consumer expectations.With 25+ years of sales and operations leadership experience as President of two beverage companies, I’ve grown five global craft spirits brands with over 30+ SKUs, developed a footprint in 40 states, and created relationships with national distributors and retailers like Wal Mart and Total Wine, and cash flowed operations in 18 months.Additionally, I was a sales leader for Southern Eagle Distributing, an $80M beverage distributor with 25+ manufacturers and suppliers and 30 national retail chain accounts.How do I get these results?I call it my Common Sense Simplification approach. I take complex issues and break them down into simpler concepts through education and effective communication. I look at the greatest areas of opportunity and success, build a roadmap, and provide support throughout the journey.Your organization may be suffering because of the following:-Sales and marketing focusing on the wrong KPIs-Performance expectations not defined or with little accountability-Inadequate operations and administrative support-Not identifying the right financial and economic indicators for success-Weak branding and consumer interest-Inadequate distribution infrastructure-Divergence of goals and lack of collaboration between departmentsI can support you with the following:Team performance Financial management & cost accounting Supply chain logistics Strategic business & enterprise value planningBusiness unit alignment Federal/State regulatory & contract negotiationsLicensing, trademark, & intellectual property M&AProduct introduction & life cycle management Major account development & portfolio managementContact me at Chris.Sellers@Cardinal-Sun.com for more information on how I can help your organization.