• Carried out strategic and competitive analysis (market opportunities, evolution of technologies, new players...).• Took part in the implementation of strategic projects within the company (opportunity and impact studies on the organization, project launch and management, with internal and external stakeholders in working groups).

• Defined a commercial strategy (segmentation between public and private leads)• Managed key accounts (SNCF, Harvard University, Klepierre Mall)• Managed communication on social networks and events

• How to develop drive-to-store (DTS) and conversion for Dior make-up products by targeting the millennial population ? • Documentary research, qualitative and quantitative studies, focus group interviews to draw up a portrait of the typical millennial• Benchmarking make-up brands in terms of DTS, communication and community management• Made a deliverable and presentation to the marketing teams