Selma Obarcanin Email & Phone Number

Sarajevo, Federation Of Bosnia And Herzegovina, Bosnia And Herzegovina

BRIEF DESCRIPTION:• Provided comprehensive digital marketing and creative services as CMO to diverse client base• Created and executed innovative online promotion campaigns tailored to clients' unique goals and audiences• Managed talented team of digital marketing experts, mentoring associates and fostering collaboration• Conducted regular, thorough audits identifying opportunities to optimize clients' digital presence and performance• Implemented marketing automation platform enhancing lead generation and customer journey processes• Tracked campaign analytics and presented detailed reports to inform strategies• Led website redesigns, A/B tests, SEO to elevate user experience and conversions• Monitored latest marketing innovations and trends to keep strategies on the cutting edge• Played a vital role in expanding clients' brand awareness and elevating their digital capabilitiesACHIEVEMENTS:• Organized and promoted successful international conference "Cultural and Creative Industries as Catalysts for Socio-Economic Development"• Implemented Partner Acquisition Model facilitating collaboration between international organizations and local businesses• Generated 10+ million overall reach for published social media postings• Managed 6-figure advertising budget across digital platforms• Advised 5 major Bosnian creative festivals as clients• Served as panelist discussing digital media as transmitters of educational, service and informational content

Sarajevo, Federation Of Bosnia And Herzegovina, Bosnia And Herzegovina

Created, monitored, and optimized all digital marketing activities for the largest premier event in Southeastern Europe, the Sarajevo Film Festival, with more than 100k followers on social media. Created viral social media content resulting in a reach of over 3 million viewers. Developed a digital communications strategy and social media content plan. Implemented an effective digital marketing strategy resulting in increasing the base of followers by more than 15% in a span of 3 months. Developed key messages of the campaign and the messages adjusted to each of the target groups; channels and tools of communication per each target group; outline of key activities to implement campaign, timeframe for implementation and deadlines responsibilities of activities and potential risks in implementation.

Washington Dc

Supported the Central Election Commission of Bosnia and Herzegovina public relations and communications team, and leadership in preparing, creating and implementing a social media strategy for the current general election cycle. Bolstered capacity to research, design, test, and implement social media strategies and objectives. Updated social media guidelines, inclusive messaging strategies, guidance for crafting effective and engaging social media content, and crisis communications strategies to enact during rapid response. Developed and distributed content in support of the Bosnia and Herzegovina general elections in 2022. Developed and maintained Central Election Commission social media content calendar. Supported general monitoring and evaluation processes for the Central Election Commission of Bosnia and Herzegovina communications and outreach to prepare for future initiatives. Produced analytics reports on the performance of Central Election Commission social media channels. Provided online communication support for key events and meetings, as well as represented the Central Election Commission in key meetings and featured related materials on social media platforms. Interacted with public information officers, external relations officers and other communications staff with stakeholders and partners including international organizations (UNFPA) and international non-governmental organizations. Monitored and evaluated social media activities providing regular reports and proposals to improve online presence and social media reach.

Graz, Styria, Austria

Created a narrative around a set of data and its accompanying directions & understanding to help convey the meaning of the data efficiently. Developed and implemented a digital communications strategy and social media content plan. Demonstrated expertise in using appropriate digital communication methodologies for development and behaviour and presented the sharp ability to apply them. Conducted social media research on current and most effective practices and trends; Performed overall analytics and reported on Everlisten social media activities.

Graz, Styria, Austria

Managed creation and coordinated the strategic and operational sales plan structure of Everlisten. Established internal communication protocols, and external communication strategic planning. Developed a comprehensive go-to-market strategy and tactical marketing plan. Designed and delivered the creative concept of the digital marketing and outreach campaign; Selected and monitored external associates tasked with developing the visual identity of the campaign; Led and supervised the internal team for the delivery of the campaign; Monitored the delivery of the campaign and ensured continuous stakeholder feedback; Developed a lessons learned overview of the delivery of the campaign. Identified new partnerships and business opportunities and pursued a continuous growth strategy to achieve the ambitious company goal. Created an action plan and communication strategy for potential investments.

Ljubljana, Slovenia

Managed the Communications department of a consultancy that offers assistance in conceptualization, development and implementation of public relations strategies; digital marketing strategies and tactical plans, digital presence audits; organization of events; organization of public relations and communication training, writing promotional materials, organizing and moderating public debates, contacting local and international media on behalf of clients. Developed and implemented digital communications strategies and social media content plans. Created digital marketing tactical plans with a special focus on data driven and performance target-oriented goals for social media profiles. Supported client’s operations and corporate objectives, strengthening their brands, and communicating their operational impact to internal and external clients to strengthen their position in the market. Developed several very effective communication strategies, for clients ranging from digital-focused businesses to non-governmental organizations. Conducted social media research on current and most effective practices and trends and performed overall analytics and reporting on social media activities on behalf of clients keeping clients and partners up to date on the current trends and best practices. Researched and kept up-to-date with latest trends, proposing innovative ways to share clients’ messages on digital platforms, as well as identifying and building connections with key online influencers and engaging them to achieve substantial results.

Conducted a in-depth digital marketing with a focus on social media audit. Created two-year Communication and Digital Media Strategy with a focus on innovation, online presence, and stakeholder engagement to advance the Foundation’s goals of contributing to the development of civil society, supporting the development of ideas that promote human rights and developing NGOs that are involved in the democratization of society and preservation of the natural, cultural, historical and spiritual values of Bosnia and Herzegovina. Organized workshops and training programs covering digital marketing topics such as Social Media and Google Ads. Developed a tactical plan and a social media implementation blueprint. Collaborated with internal teams to optimize user experience. Utilized strong analytical ability to evaluate end-to-end experience across multiple channels and users touch points. Identified conversion points and optimized marketing funnels. Evaluated emerging technologies and provided thought leadership and perspective for adoption as appropriate.

New York, United States

Managed, planned and implemented a social media strategy to align with campaign goals across all of Intuitiva’s social media platforms with a focus on the international markets. Worked together with the team to create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules. Developed and managed a social media content calendar and tactical marketing plan designed per paid promotion OKRs. Strategized, designed, and execute the production of social media content, including social media campaigns. Identified trends and insights, and optimized spend and performance based on the insights. Planned, executed, and measured experiments and conversion tests. Monitored, tracked, analyzed and reported on performance on social media platforms using tools such as Google Analytics and Facebook insights. Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic. Monitored SEA and user engagement and suggested content optimization.

Created all press and media-related content for a project supported by the World Bank and the Swiss Embassy. Developed a methodology and scope of work, stakeholder consultation, interviews, data collection for project report, and development of final report with detailed project activities and budget implementation. Optimized the project's budget for paid and organic campaigns. Drafted speeches for public appearances (conferences, training, and panels). Managed internal & external communication. Moderated the final event.

Skenderija 40. 71000 Sarajevo

Spearheaded the advancement and implementation of effective strategies for a diverse range of local, regional, and international clients and partners. Skilled in client management and overseeing the day-to-day operations of the agency. Coordinated seamless workflows across multifunctional internal project teams, as well as with third-party vendors, to deliver outstanding digital services to clients. Demonstrated leadership in managing a creative team to research, create, edit, and post a wide range of content including text, photos, short videos, captions, infographics, and other relevant social media content, as well as in the development of websites, SEO, campaign creation, and overall communications strategies for clients from the private sector, international organizations, NGOs, and civil society. Stayed ahead of the curve by conducting thorough research on current and emerging social media practices and trends, leading a team in performing analytics and reporting on social media activities on behalf of clients. Achieved exceptional results by significantly expanding the client base and driving company revenue. Led a team of 12 professionals with a strong marketing skillset.

Prepared innovative development marketing plans for new and existing market segments including ongoing follow-up of client acquisitions. Proposed weekly creative concepts and ideas for clients and the agency. Created differentiation content and improved online presence. Performed social media research on current and most effective practices and trends and provided analyses and reporting on social media activities on behalf of clients. Monitored and evaluated social media activities providing regular reports and proposals to improve online presence and social media reach. Researched and kept up-to-date with latest trends, proposing innovative ways to share clients’ messages on digital platforms, as well as identifying and building connections with key online influencers and engaging them to achieve substantial results. Optimised budget for all paid promotion channels.

Optimised Social Media profiles for multiple international clients. Prepared presentations for potential clients and was responsible for innovations and the latest trends on social media. Optimised more than 20 different Google AD accounts including all available types of Google Ads campaigns. Created, optimized and implemented growth & lead generation campaigns. Prepared insightful reports and monitored communication with clients.

Sarajevo

Skillfully navigated complex language barriers by translating a variety of documents and compiling relevant legislation. Demonstrated ability to effectively communicate and assist with drafting and compiling reports, correspondence, and meeting minutes related to internal displacement and return. Contributed to the creation of impactful public information and press materials.

Certified Digital Marketing Strategist, Marketing

Master’S Degree, Marketing/Marketing Management, General

Bachelor’S Degree, Business Administration And Management, General

Bachelor’S Degree, Economics