Selma M. Dješević Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Greater New York City Area

• Ideate, execute and manage custom cross-platform marketing opportunities. Creating high-impact content, driving cutting edge marketing solutions to generate advertising revenue for NBC 4 New York, CoziTV digital channel, NBC Out of Home, and NBCNewYork.com properties (social, mobile, web). Strategically, targeting new business and supporting existing NBC initiatives and tent-poles.• Develop materials and resources needed to strategically prime and uniquely position the NBC 4 NY sales team for continued success in the competitive marketplace.• Serve as the point-person and resource for coordination on both local and national sales initiatives in the New York market, working closely with both internal (NBC OTS, Telemundo Enterprises) and external partners and clients. • Oversee all sponsor-focused projects from conception to production for brand features in local and national daytime lifestyle programming: New York Live, 1ST Look, Open House, Talk Stoop, Hub Today (Boston), California Live, CT Live, Accesso Total, 6 In The Mix (Miami), 2 Minutes With (Philly), Listen Up (NBCNY Instagram),• Manage marketing planner and intern by delegating tasks efficiently and effectively.PRODUCTION:• Daily client management and coordination with producers and editors.• Initiate client preproduction calls, and various meetings to maintain production elements stay on track.• Work with senior producers on securing shoot locations, talent, stylists, flow, releases, assets/materials, disclaimers and approvals …etc. • Act as onsite director, producer, copy-writer and social media manager during production of segment integrations, ensuring client direction was captured on set and via technical executionSPECIAL PROJECTS: • The NBC 4 NY , Telemundo 47 and NY Giants Health & Fitness Expo, Check it out here: https://www.nbcnewyork.com/news/health/NBC-4-New-York-Telemundo-47-Health-and-Fitness-Expo-Met-Life-Stadium-202596261.html

Greater New York City Area

Efficiently project managed hundreds of branded content campaigns, from initiation to completion (Industries include: Retail, Health and Wellness, Automotive, Political, Entertainment, Food, Travel and Lifestyle and Luxury, Innovation, Technology, Family, Pets, Commercial and Small Business…etc.)SALES/MARKETING:• Developed branded and native content solutions for clients through marketing presentations. • Implemented day-to-day sales/production workflows through improved protocol standards, direction and communication • Direct client contact for creative, technical and logistical elements • Assisted with distributing content socially, cross-promoting brand messagesPRODUCTION:• Work closely with production team in ensuring client integration strategy is communicated clearly, and efficiently• Make sure traffic, edit, creative and production are all aware of campaign elements• Coordinate media collateral and assets across respective departments

Greater New York City Area

Marketing Planner –-Support the Sales Marketing team in all aspects of customized marketing presentations for local advertisers across multiple platforms including broadcast television, out of home, digital. Executed media proposals, targeting clients' local audienceCreated and managed timelines, deadlines and recaps for multiple branded content campaignsServed as main point of contact for internal and external campaign management between finance, traffic, creative, research, digitalMonitored multiple campaigns delivery and proper traffic implementation across TV and digitalDigital Sales Coordinator –– Supported the local NY Market, working closely with station Account Executives, performing digital planning duties in a fast paced market.Responsible for creating strategic digital plans that were congruent with budget, audience, behavioral geo/demo targeting, and optimizing strategy based on AE recommendations. Served as a liaison between local sellers, the AdOps team, campaign traffickers and clients – making sure media/ creative provided matched up with respective campaign goals.

- Assisted with prospecting and design of presentation decks/proposals. -Developed primary Master Affiliate List for Sales Team, which helped organize client prospects and build additional affiliate relations with over 1800 contacts. -Engineered Master Organizational Chart for department V.P. of Sales, continuously used by management. - Conducted Market Research Analysis using online marketing and web analytics applications including: Omniture, AdRelevence, Com Score Media Metrix.- Worked parallel with Sales and Creative to analyze RFP's and conceptualize adequate local digital campaign(s) for client(s).- Member of NBCU Intern/Page Mentorship Program.- Volunteer for GE Diversity Council BEE Healthy Initiative Program.http://www.nbcnewyork.com/

Continuously engaged with the public, relayed talking points, posed for pictures and distributed promo merchandise. Generated high enthusiasm and energized public while conveying company information which resulted in a 25% increase in sales.

Regional Manager / Booking Agent for Entertainment Agency: Direct liaison between Agency, potential or current talent and prospective venue managers. Responsible for locating prospective venues suitable for company / talent’s performances.Act as Sales Associate: Managed contracts, riders, invoices, and additional logistics. http://www.showcaseagency.com/

NYC Human Resources Administration (HRA) General Support Services: Bureau of Space and DesignSpace Consolidation & Procurement Dept.Assisted with scheduling, answering constituent calls and letters, mail, processing certificates of appreciation and proclamations. Assisted Executive Director of HRA Bureau of Space & Design with various projects:-Brochure creation from concepts, sketches, brand management evaluations, to execution of design. -Informational pamphlets-Assisted in coordination of internal luncheons, meetings, conferences, seminars...etc.

FIT AMC Real World CAREER EXPOSpecial Event Marketing & Planning CourseSponsor Relations Coordinator (Fall '09 Semester)-Managed sponsor relations with 30 companies and 20 donating vendors. Clients included: Victoria's Secret, Michael Kors, Music World, National CineMedia, Alison Brod PR, Cozy Wallet, Nanette Lepore, Clear Channel Radio, Nobu...etc. Designed and produced: -Promotional video reel-Highlights of evening segments-Center-stage PowerPoint display

Responsible for the development and implementation of events and programs which benefited the social, cultural, recreational and educational interests of the student body. Liaison between Executive Board and Programming Board. Responsible for 10 individual sub-managers on Programming Board.

VENEXIANA fashions, Designer Kati Sternhttp://www.mbfashionweek.com/designers/venexianaCoordinated guest lists, seating assignments, gift bags. Provided direction to entry-level interns. Managed RSVP and After-Party logistics. Edited Press Releases, Interview Clips, Assisted with Model/Talent selection, garment procurement, front-line guest entry hostess, in addition to administrative tasks.

B.S., Advertising & Marketing Communications

Activities and Societies: Phi Theta Kappa, FIT Student Association, Student Ambassador Initiative Program, FIT Mentorship Program.

A.A.S., Dual Major: Marketing Management / International Relations / General Studies

Activities and Societies: Student Congress, Executive Board, Board of Trustees, Programming Board, Phi Theta Kappa, International Club.