Strategic and accomplished Human Resources Senior Executive with a consolidated track record in spearheading transformative initiatives to drive Cultural Change, Clime Management, Innovation, and Internal Communication, working in national and multinational companies with international reporting and managing multicultural teams.Extensive experience in branding projects, mergers, and privatizations connected to change management processes and Culture alignment. Led the following projects: privatization of Telemar – Oi; branding of Refrescos Guararapes - Coca Cola Guararapes (a subsidiary of The Coca-Cola Company); merger of Editora Globo - O Globo newspaper and Valor Econômico newspaper; and privatization of BR Distribuidora – Vibra Energia.Led Cultural Transformation projects by understanding and interpreting business demands, establishing strategic agendas for implementing people management processes such as Internal Recruitment, Performance Evaluation and Career Management, Succession Planning, Leadership Development, Talent Management, and Coaching Programs.Development and implementation of fixed and variable remuneration projects with definition of ILP models, considering achievement of organizational goals linked to the business strategy / specific segment, to award teams and / or individuals. Experience with Governance models in Follow-ons, True Corporation, Acquisitions, and Joint Ventures processes.Definition and implementation of an ESG agenda focusing on Climate Change, Environmental and Safety Management, Diversity and Inclusion, Social Investment, Community Engagement, Corporate Governance, and Risk Management.Implementation of Goal Management, Process Review and Project Management programs using agile methodologies with a focus on innovation and intrapreneurship.Solid experience in the development of Voluntary Resignation Programs, reduction of hierarchical levels, efficiency of structures, workflows, workforce, and culture of efficiency.
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Hr Vice PresidentVibra Energia Mar 2022 - Jun 2023Successfully transformed a government-owned Oil & Gas company into a modern private Energy company with a larger portfolio and mandate. Led a team in clarifying the company's Purpose, Values, and new services, addressing concerns of the Board and investors.Promoted a focus on Sustainability, resulting in significant advancements in the ESG agenda and, for the fourth consecutive year, Vibra had been selected to participate in the B3 Corporate Sustainability Index (ISE B3).In addition to… Show more Successfully transformed a government-owned Oil & Gas company into a modern private Energy company with a larger portfolio and mandate. Led a team in clarifying the company's Purpose, Values, and new services, addressing concerns of the Board and investors.Promoted a focus on Sustainability, resulting in significant advancements in the ESG agenda and, for the fourth consecutive year, Vibra had been selected to participate in the B3 Corporate Sustainability Index (ISE B3).In addition to the short-term incentive program based on annual goals, additional variable compensation models, based on exceeding targets, were implemented for the Sales team, Traders, and Expense Package Managers, where detailed goals could be established, monitored, and individual performances assessed.Throughout 2022, some metrics gained relevance, such as NPS (Net Promoter Score), as a way to measure the customer's perception of the services provided by Vibra.Launched the Internal Recruitment Program: one of the major milestones in the Talent Attraction process. Mentioned in various forums as a significant expectation of Vibra Energia's employees, the initiative was in line with the encouragement from the People and Management department towards career ownership and internal mobility, promoting transparency in processes and talent retention within the company.Led the Diversity & Inclusion program with an initial emphasis on the gender dimension. The established goal of having 30% of women among the new hires was monitored monthly, and in the cumulative result for the year, we reached the previously defined parameter, achieving a mark of 34.8% of women admitted among all new entries in 2022.Led the Internal Communication department. Show less -
People & Management DirectorVibra Energia Jan 2020 - Mar 2022Rio De Janeiro Area, Brazil -
Human Resources DirectorEditora Globo Apr 2017 - Jan 2020Led a project that facilitated the company's transformation process from a print newspaper to a cutting-edge digital platform, resulting in enhanced user engagement, expanded readership, and grow the digital market share.Successfully facilitated the merger of three distinct companies into a single cohesive entity, boosting overall business profitability.Customized talent and performance management model and revamped compensation policy aim to nurture employee talents, encourage growth… Show more Led a project that facilitated the company's transformation process from a print newspaper to a cutting-edge digital platform, resulting in enhanced user engagement, expanded readership, and grow the digital market share.Successfully facilitated the merger of three distinct companies into a single cohesive entity, boosting overall business profitability.Customized talent and performance management model and revamped compensation policy aim to nurture employee talents, encourage growth, and reward exceptional performance for individual and collective success and long-term organizational prosperity. Show less -
Human Resources DirectorInfoglobo Apr 2013 - Aug 2015Rio De Janeiro Area, Brazil -
Hr Latin America DirectorDentsply Feb 2010 - Apr 2013Managed HR operations in multiple regions, balancing local differences while aligning with central office guidelines from York, Pennsylvania, USA. Created a cohesive and inclusive HR approach tailored to the diverse needs of employees across all regions.Implemented Corporate Guidelines and all tools related to Performance Evaluation, Career, and Training Programs for all Latin American countries.Implemented job grading methodology, evaluated salary structures, and hierarchy.Led… Show more Managed HR operations in multiple regions, balancing local differences while aligning with central office guidelines from York, Pennsylvania, USA. Created a cohesive and inclusive HR approach tailored to the diverse needs of employees across all regions.Implemented Corporate Guidelines and all tools related to Performance Evaluation, Career, and Training Programs for all Latin American countries.Implemented job grading methodology, evaluated salary structures, and hierarchy.Led comprehensive reviews of fixed and variable remuneration systems, resulting in labor cost reduction by 7% (2011-2012). Show less -
Hr DirectorCoca-Cola Bottling Co. Consolidated Feb 2007 - Aug 2009Led the Cultural Transformation from a family-owned business to an integral subsidiary of Coca-Cola Atlanta, all while preserving its rich heritage. Through a meticulously crafted strategy, the project artfully blended the essence of the local culture with Coca-Cola's global vision, aligning seamlessly with the brand's cherished values.Developed an HR strategy aligned with business goals, focusing on team development, performance evaluations, feedback, incentives, and career… Show more Led the Cultural Transformation from a family-owned business to an integral subsidiary of Coca-Cola Atlanta, all while preserving its rich heritage. Through a meticulously crafted strategy, the project artfully blended the essence of the local culture with Coca-Cola's global vision, aligning seamlessly with the brand's cherished values.Developed an HR strategy aligned with business goals, focusing on team development, performance evaluations, feedback, incentives, and career planning.Led initiatives on culturally sensitive communication, employee brand ambassadorship, and prioritizing diversity and environmental awareness. Show less -
Hr Corporate ManagerOi S.A Aug 2003 - Dec 2006 -
Hr Corporate Manager To South AmericaLinde Gas 1999 - 2003
Selma Fernandes Education Details
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Business -
Innovation -
Executive Coaching -
Pedagogia
Frequently Asked Questions about Selma Fernandes
What is Selma Fernandes's role at the current company?
Selma Fernandes's current role is HR SENIOR EXECUTIVE & CAREER AND PERSONAL BRANDING MENTOR Empowering professionals to align their career paths with personal branding, backed by over 30 years as a CHRO and HR Executive..
What schools did Selma Fernandes attend?
Selma Fernandes attended Coppead Ufrj, The Hebrew University Of Jerusalem, Pontifícia Universidade Católica Do Rio Grande Do Sul, Ici - Integrated Coaching Institute, Universidade Santa Úrsula.
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Selma Fernandes
Fisioterapeutaprofessora Na Unorp Centro Universitário Do Norte PaulistaSão José Do Rio Preto, Sp
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