Selma Fernandes Email & Phone Number

Strategic and accomplished Human Resources Senior Executive with a consolidated track record in spearheading transformative initiatives to drive Cultural Change, Clime Management, Innovation, and Internal Communication, working in national and multinational companies with international reporting and managing multicultural teams.Extensive experience in branding projects, mergers, and privatizations connected to change management processes and Culture alignment. Led the following projects: privatization of Telemar – Oi; branding of Refrescos Guararapes - Coca Cola Guararapes (a subsidiary of The Coca-Cola Company); merger of Editora Globo - O Globo newspaper and Valor Econômico newspaper; and privatization of BR Distribuidora – Vibra Energia.Led Cultural Transformation projects by understanding and interpreting business demands, establishing strategic agendas for implementing people management processes such as Internal Recruitment, Performance Evaluation and Career Management, Succession Planning, Leadership Development, Talent Management, and Coaching Programs.Development and implementation of fixed and variable remuneration projects with definition of ILP models, considering achievement of organizational goals linked to the business strategy / specific segment, to award teams and / or individuals. Experience with Governance models in Follow-ons, True Corporation, Acquisitions, and Joint Ventures processes.Definition and implementation of an ESG agenda focusing on Climate Change, Environmental and Safety Management, Diversity and Inclusion, Social Investment, Community Engagement, Corporate Governance, and Risk Management.Implementation of Goal Management, Process Review and Project Management programs using agile methodologies with a focus on innovation and intrapreneurship.Solid experience in the development of Voluntary Resignation Programs, reduction of hierarchical levels, efficiency of structures, workflows, workforce, and culture of efficiency.