Selva Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

1. Developed and implemented holistic acquisition strategies, optimizing user onboarding and acquisition funnels to drive over 100 First-Time Depositors (FTDs) daily, significantly increasing user base and initial revenue growth.2. Increased average revenue per user (ARPU) through targeted onboarding experiences and optimizing user monetization paths, resulting in improved user value and overall revenue growth.3. Designed and executed retention marketing strategies, including… Show more 1. Developed and implemented holistic acquisition strategies, optimizing user onboarding and acquisition funnels to drive over 100 First-Time Depositors (FTDs) daily, significantly increasing user base and initial revenue growth.2. Increased average revenue per user (ARPU) through targeted onboarding experiences and optimizing user monetization paths, resulting in improved user value and overall revenue growth.3. Designed and executed retention marketing strategies, including personalized push notifications, offers, and SMS campaigns, effectively segmenting users and tailoring messaging to boost retention, user engagement and LTV4. Spearheaded organic growth initiatives, leveraging SEO and high-quality content marketing to generate 21,000 clicks and 1.05 million impressions per month5. Executed App Store Optimization (ASO) tactics to improve rankings on Google Play Store, resulting in 100+ organic installs per day, contributing to sustainable user growth and revenue6. Implemented data-driven performance marketing campaigns, launching and optimizing Google Search Ads and Universal App Campaigns (UAC) to maximize reach while reducing Customer Acquisition Cost (CAC)7. Managed Facebook ad campaigns, optimizing ad creatives and targeting strategies for maximum ROI and increased revenue.8. Built domain authority from 0 to 15 within 6 months by executing targeted backlinking campaigns, including outreach and guest posting, to enhance organic search performance and drive user acquisition.9. Enhanced search engine visibility through the strategic use of structured data markup, leading to increased featured snippets and rich search results, supporting organic acquisition.10. Collaborated with product, design, and tech teams to ensure seamless integration of marketing initiatives, aligning acquisition and retention efforts with business goals, resulting in improved user segmentation, engagement, and revenue growth. Show less

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

1. Spearheaded and executed a highly successful SEO campaign for Basidia Learning, achieving an extraordinary transformation from zero to 76,000+ clicks and a remarkable 1.76 million impressions in just six months.2. Elevated Basidia Learning's organic downloads by optimizing its Play Store page with a keen focus on ASO strategies, resulting in a substantial boost in user acquisition.3. Pioneered and executed a groundbreaking Quora strategy that significantly heightened brand awareness… Show more 1. Spearheaded and executed a highly successful SEO campaign for Basidia Learning, achieving an extraordinary transformation from zero to 76,000+ clicks and a remarkable 1.76 million impressions in just six months.2. Elevated Basidia Learning's organic downloads by optimizing its Play Store page with a keen focus on ASO strategies, resulting in a substantial boost in user acquisition.3. Pioneered and executed a groundbreaking Quora strategy that significantly heightened brand awareness and catalyzed an impressive increase in downloads, amassing over 500,000 content views on the platform.4. Collaborated seamlessly with cross-functional teams comprising developers, designers, and content writers to revolutionize the website's user interface (UI) and enhance the overall user experience (UX), while also driving the creation of innovative projects.5. Strategically devised and flawlessly executed paid media campaigns across prominent platforms including Google Ads, Facebook, Instagram, and Quora, orchestrating a substantial surge in app downloads.6. Leveraged advanced data analysis techniques and conducted rigorous A/B testing to systematically enhance the conversion rate, consistently delivering data-backed improvements to drive business growth. Show less

Chennai Area, India

1. Drove the development and execution of SEO strategies, charting a course for significant organic growth.2. Formulated and implemented a dynamic organic growth strategy, resulting in a remarkable increase of over 70% in website traffic.3. Collaborated closely with web developers to seamlessly integrate SEO best practices into the website, enhancing page loading speed and effectively reducing bounce rates.4. Leveraged precise A/B testing techniques to fine-tune landing pages… Show more 1. Drove the development and execution of SEO strategies, charting a course for significant organic growth.2. Formulated and implemented a dynamic organic growth strategy, resulting in a remarkable increase of over 70% in website traffic.3. Collaborated closely with web developers to seamlessly integrate SEO best practices into the website, enhancing page loading speed and effectively reducing bounce rates.4. Leveraged precise A/B testing techniques to fine-tune landing pages, delivering data-driven enhancements that optimized user engagement and boosted conversion rates.5. Spearheaded the execution and fine-tuning of LinkedIn's Account-Based Marketing (ABM) campaigns, capitalizing on the platform's capabilities to target crucial audiences and drive substantial business growth. Show less

Coimbatore Area, India

• Responsible for evaluating client websites and developing an SEO Strategy and its execution using on and off-page optimization techniques.• Planning, Optimization, Evaluation, and Execution of various campaigns on Google AdWords.• Increased organic traffic and organic leads to the client’s website significantly.• Suggested key SEO elements improve UI/UX and reduced the bounce rate of the website.• Identified issues with the website using google webmaster tool which resulted in… Show more • Responsible for evaluating client websites and developing an SEO Strategy and its execution using on and off-page optimization techniques.• Planning, Optimization, Evaluation, and Execution of various campaigns on Google AdWords.• Increased organic traffic and organic leads to the client’s website significantly.• Suggested key SEO elements improve UI/UX and reduced the bounce rate of the website.• Identified issues with the website using google webmaster tool which resulted in the smooth functioning of the website.• Content management and execution to ensure its freshness and presently monitoring all the content of the website.• Experience of tools like Ubersuggest, SEMrush, Similar Web, Ahref, Alexa etc.• Responsible for writing an ad copy for Google ad campaigns.• Assisted in Creating a landing page for the ad campaign.• Responsible for giving monthly audit reports. Show less