Sonia Elvira Email & Phone Number

Barcelona Y Alrededores, España

Barcelona Y Alrededores, España

Responsible for definition of Audi Spain commercial strategy and supervision of its implementation. Direct report to national Sales DIrector. Leadership of Volkswagen Group Spain transversal projects.ACCOUNTABILITIES• Brand sales strategy definition for the Spanish market• Allocation of tactical budget per vehicle model, and resources per channel distribution• Budget and country sales target negotiation with HQ• Supervision of the strategy implementation across the dealers´networkACHIEVEMENTS• Kept Audi premium vehicles registration leadership within the Spanish market• Improvement of dealer network profitability by 2%• Obtained approval by HQ of a 6% increase on budget expenditures

Barcelona Area, Spain

Responsible for implementation of the brand commercial strategy and analysis of the Spanish market by areas and dealers.ACCOUNTABILITIES• Coordination of Sales strategy implementation• Analysis of Spanish vehicle registration•. Support to dealer network ACHIEVEMENTS• Increased dealer satisfaction survey by 5pp• Launch of two new IT systems to facilitate the sales process• Successful implementation of New Group standards for sales departments among the dealer network

* Only trainee position awarded in year 2013 by Volkswagen Group among 2000 applicants.The Trainee program is a proposal for the incorporation of Junior Talent, highly qualified and with potential for future development. The program consists of 18 months of rotation within the different business areas (Sales, Marketing and After Sales), acquiring a global vision of Volkswagen Group. It includes an internship with one of the dealers, working in the production line and also a 3-month international stage in one of the companies from Volkswagen Group.ACCOUNTABILITIES• Project management coordination: different strategic transversal and multi-brand projects • Knowledge acquisition within 3 months of all the different business areas (fast rotation)• New IT tools development, supporting sales assistant softwareACHIEVEMENTS• Team work capabilities development• Strategic cross-selling project implementation through the dealer network, contributing to more than 2k additional unit sales to the Brands• New cross-functional project launch, focused on the new automotive trends

Internships in a part-time company. Ostentation of the position of Technologist of Management in a multinational of the iron and steel sector. Leadership of problem solving groups through R & D at the plant, implementation of quality systems, continuous improvement and innovation and routine management. Creation of the Final Degree Project with a grade of 9 - Excellent.Responsibilities:- Implementation of Quality Management techniques- Leadership of Problem Solving groups formed by operators and people from command to carry out R & D in plant- Introduction of Quality Systems (PDCA)- Innovation Management Routine- Analysis of current processes and their improvement- Graphics and work with data (Sap + Excel)- Machinery programming

Internships in a part-time company. Ostentation of the position "Quality Manager" in a family business of 12 workers. Implementation of the ISO / 22000 standard, under the support of the Silliker consultancy.Responsibilities:· Acquisition of information· Coordination with suppliers· Quality improvement· Staff training· Coordination of the operator· Implementation of flow diagrams· Normative compliance

Executive Mba 2018 Candidate, Business Administration And Management, General

20-month Executive MBA program at IESE Business School (Barcelona); Sept 2016 - May 2018

Diplom, Maschinenwesen

Bachelor'S Degree, Industrial Engineering

BSc Industrial Engineering; MSc Industrial Management