Selvi Sekar Email & Phone Number

• Conduct research of brands across beauty categories using design elements, cultural insights, consumer behavior, and market and competitor analysis• Forecast and track trends using quantitative and qualitative data across global markets and demographics• Analyze data sources to inform content, advisory, and strategy• Deliver clear and creative concepts into written and visual content

Greater New York City Area

• Applied knowledge of clothing and accessories terminology – types of prints, collars, sleeves, silhouettes, etc• Identified textiles and materials, as well as prints/graphics, embellishment trims and details• Cropped images from the international fashion runway shows in New York, London, Milan, and Paris• Assisted in color tagging and image search projects to help update product relevance as trends progress• Achieved mastery of WGSN’s Image Library tags• Observed trend curve processes which analyzes social media and online retail shelf data to track and identify current trends and forecast their future development

Melbourne, Australia

• Prepared and delivered effective lessons that motivated students to learn English• Created an atmosphere that encouraged all students equally in self- expression, self-reflection, cooperation, and leadership• Built students’ vocabulary acquisition and developed communication strategies for formal and informal situations e.g. dialogues, discussion, and role-plays• Introduced, practiced, and reviewed language structures (grammar) • Shaped pronunciation and speech production towards natural English• Evaluated progress and conferred with students individually, relaying constructive feedback

Japan

• Exhibited cross-cultural understanding and communication skills by planning, developing and executing lesson plans to teach core English concepts to students aged 2-17 in Japan.• Promoted students’ English language proficiency by incorporating visuals, songs, chants, and tactile materials into instruction• Created activities targeting receptive and productive abilities and language systems• Individualized instruction for students at various levels, tailoring to each personal learning style• Demonstrated methodology to faculty through mock lessons and attended professional growth workshops focused on learning goals and classroom management

Greater New York City Area

• Coordinated sample deliveries and returns• Kept record of incoming and outgoing sample loans• Organized and maintained presentable appearance of showroom • Orchestrated messenger scheduling• Assisted with annual fashion week event• Researched media outlets and compiled press credits

• Drafted copy and manage daily content across social media platforms on Facebook, Twitter, Pinterest, Instagram• Monitored trends in social media, fashion, culture, and applications and appropriately applied knowledge to produce viral content that will increase word of mouth and brand loyalty• Maintained website and SEO• Tracked social media analytics and report results and new ideas• Conducted on-going research projects on key industry trends and competitive insights• Helped coordinate special events such as pop up shops and trunk shows

New York, New York, United States

• Set and achieved personal sales goals while supporting the goals of the team• Consistently sought new fashion and product knowledge to act as an expert for the customer• Assumed responsibility for merchandising the sales floor, increasing traffic and profitability• Issued receipts, refunds, credits, or change due to customers

Timonium, Md

New York, Ny

• Prepared weekly trend and selling reports for the current and upcoming season• Managed monthly photo-shoot process, which included: procuring samples, writing product details for website, and assisting director at shoots• Attended market and assisted with style-out process• Collaborated with buyers on style selection for Fall 2014 e-mail marketing and website trends feature• Researched and presented group project proposal for inventory sourcing alternatives to the executive board

Associate In Applied Science, Fashion Merchandising Management, 2015

Public Relations, Advertising, And Applied Communication

• Enhanced French language skills • Traveled independently throughout Europe and gained self-sufficiency • Utilized communication.

Bachelor'S Of Science, Advertising And Marketing Communications, 2017