James Fernandez

James Fernandez Email and Phone Number

Growth Marketing Strategist | Performance Marketing | Data-Driven Customer Acquisition @ Decathlon Indonesia
tangerang, banten, indonesia
James Fernandez's Location
Jakarta, Jakarta, Indonesia, Indonesia
James Fernandez's Contact Details

James Fernandez work email

James Fernandez personal email

About James Fernandez

I'm the type of person that if you ask me a question and I don't know the answer, I'm gonna tell you that I don't know. But I bet you what, I know how to find the answer and I will find the answer.

James Fernandez's Current Company Details
Decathlon Indonesia

Decathlon Indonesia

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Growth Marketing Strategist | Performance Marketing | Data-Driven Customer Acquisition
tangerang, banten, indonesia
Website:
decathlon.co.id
Employees:
132
James Fernandez Work Experience Details
  • Decathlon Indonesia
    Performance Marketing Leader
    Decathlon Indonesia Nov 2021 - Present
    Indonesia
    - Manage the customer acquisition journey funnel from interruption online, the journey on decathlon.co.id and Decathlon Indonesia Apps, through to acquisition for B2C customers.- Business partnering for campaign strategies and execution with marketing teammates- Business partnering with the internal sales team to improve conversion rates, by analysis of performance, producing and implementing strategies- Identify opportunities to extend the digital customer journey to drive… Show more - Manage the customer acquisition journey funnel from interruption online, the journey on decathlon.co.id and Decathlon Indonesia Apps, through to acquisition for B2C customers.- Business partnering for campaign strategies and execution with marketing teammates- Business partnering with the internal sales team to improve conversion rates, by analysis of performance, producing and implementing strategies- Identify opportunities to extend the digital customer journey to drive efficiency and increase conversion.- Manage performance of retargeting, display, and other paid channels to support marketing campaigns- Report upon the activity, communicate results, identify opportunities, and secure team approval- Business partnering social media activity and execution through the communication team.- Onboarding MMP (Appsflyer) from documentation to implementation- Set up a Google Merchant Center and handle the operation (product catalog) including shopping ads Show less
  • Ciputra Life
    Digital Senior Supervisor
    Ciputra Life Apr 2019 - Oct 2021
    Greater Jakarta Area, Indonesia
    - Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns.- Propose and Manage digital marketing budget to achieve KPI.- Brainstorm new and creative growth strategies.- Promote the brand’s products and services on various social media channels.- Optimize digital campaign on Facebook and Google Ads (A/B testing target audiences, placement, ad creatives).- Track, report and analyze website analytics.- Generate reports based… Show more - Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns.- Propose and Manage digital marketing budget to achieve KPI.- Brainstorm new and creative growth strategies.- Promote the brand’s products and services on various social media channels.- Optimize digital campaign on Facebook and Google Ads (A/B testing target audiences, placement, ad creatives).- Track, report and analyze website analytics.- Generate reports based on the marketing campaign’s performance.- Collaborate with partners to join campaign programs including cashback and product discounts.- Plan, execute and measure experiments and conversion tests.- Analyze user behavior to get findings and use it to enhance the digital experience of the customer journey.- Ensure that event and promos banners are uploaded on all digital channels.- Lead the revamp process of the Ciputra Life e-commerce website (www.ciputralife.com) from UI mockup and prototypes until it’s deployed on the production side.- Ensure that the mobile version of the e-commerce website is also UX optimized and adaptive to various screen sizes. Show less
  • Matahari Putra Prima Tbk (Hypermart)
    Digital Marketing Specialist
    Matahari Putra Prima Tbk (Hypermart) Jan 2018 - Mar 2019
    Indonesia
    - Create a media plan and propose digital channel for Hypermart Online.- Email Promo planning, executing & monitoring weekly campaigns to maintain engagement with Hypermart Online user base.- Propose a budget for digital campaign.- Plan and execute push notification content for Hypermart Online apps.- Work directly with the Merchandise Manager to identify & propose new promo to improve user acquisition & retention.- Collaborate with agencies and other vendor partners.-… Show more - Create a media plan and propose digital channel for Hypermart Online.- Email Promo planning, executing & monitoring weekly campaigns to maintain engagement with Hypermart Online user base.- Propose a budget for digital campaign.- Plan and execute push notification content for Hypermart Online apps.- Work directly with the Merchandise Manager to identify & propose new promo to improve user acquisition & retention.- Collaborate with agencies and other vendor partners.- Create a report for digital campaign results. Show less
  • Pt. Qeon Interactive
    Project Manager And Digital Marketing Analyst
    Pt. Qeon Interactive May 2012 - Dec 2017
    Mid Plaza Building Lg Floor
    Digital Marketing Analyst- Compile all marketing data from all digital channels into analytics report.- Create and manage the digital campaign on Facebook and Google Adwords.- Optimize digital campaign on Facebook and Google Adwords (A/B testing target audiences, placement, ad creatives).- Elaborate data and create a report from mobile attribution analytics (Appsflyer) to manage high-quality traffic from all digital channels.- Analyze website and create traffic reports from… Show more Digital Marketing Analyst- Compile all marketing data from all digital channels into analytics report.- Create and manage the digital campaign on Facebook and Google Adwords.- Optimize digital campaign on Facebook and Google Adwords (A/B testing target audiences, placement, ad creatives).- Elaborate data and create a report from mobile attribution analytics (Appsflyer) to manage high-quality traffic from all digital channels.- Analyze website and create traffic reports from data findings (Google Analytics).- Gives recommendations based on data findings.Project Manager- Organize a team to work on a project - Create product Timeline and update- Communicate with the developer to discuss game progress and development- Analyze market segment and target to discover opportunities and new ways of positioning the product and target the right audiences- Work with Marketing Manager to prepare a campaign for product launch- Plan, prepare and execute a campaign for an existing project- Contributing information and recommendations to strategic plans and reviews- Propose an annual budget for a campaign Show less
  • Pt. Swa Media Investindo
    Account Executive
    Pt. Swa Media Investindo Feb 2012 - Apr 2012
    Jl. Taman Tanah Abang Iii No.23 Jakarta 10160 – Indonesia
    - Acting as a link between clients and company.- Meeting with clients to discuss and identify their advertising needs.- Presenting the company profile and offering them the advertisement spot. - Negotiate with clients and agency staff about the details of campaigns.- Presenting creative work to clients for approval or modification.
  • Lyto Datarindo Fortuna, Pt
    Project Manager / Game Master For Seal Online
    Lyto Datarindo Fortuna, Pt May 2009 - Apr 2011
    Project Manager of SEAL Online Division / Game Master- Create a marketing plan for SEAL Online (update, event and promotion).- Create update plan for SEAL Online (Content Road Map).- Manage SEAL Online team to work on daily routines.- Cooperate with other divisions for SEAL Online development.- Maintain cooperation with the developer and keep them informed about region status (seasonal, politics).- Prepare game patches from the developer and work with the server team to… Show more Project Manager of SEAL Online Division / Game Master- Create a marketing plan for SEAL Online (update, event and promotion).- Create update plan for SEAL Online (Content Road Map).- Manage SEAL Online team to work on daily routines.- Cooperate with other divisions for SEAL Online development.- Maintain cooperation with the developer and keep them informed about region status (seasonal, politics).- Prepare game patches from the developer and work with the server team to implement the update.- Test the game patches from the developer and give them feedback about the patch status (bug, error).Sub Game Master of SEAL Online Division- Maintain the game.- Maintain SEAL Online forum.- Create in-game events and updates.- Monitoring in-game.- Updating news and notifications on SEAL Online Indonesia website.- Translating documents and files from the developer.- Test the game update and list all bugs from the new update.- Provide all information about the game to the customer. Show less

James Fernandez Skills

Online Gaming Social Games Mmo Mobile Games Digital Marketing Casual Games Marketing Strategy Marketing Communications Mobile Devices Community Management Customer Service Microsoft Office Photoshop Video Games Project Management Web Development Event Management Game Development Digital Media Online Advertising Social Networking Web Games Loyalty Programs Business Intelligence Data Analysis Microsoft Excel Data Visualization Analytical Skills Big Data Business Analysis Cloud Computing Data Management Data Modeling Database Development Databases Machine Learning Statistics Web Analytics Mobile Marketing Affiliate Marketing Google Analytics Facebook Marketing Facebook Facebook Fan Page Creation Facebook Fan Page Strategies Google Adwords Google Tag Manager Google Apps Product Road Mapping

James Fernandez Education Details

Frequently Asked Questions about James Fernandez

What company does James Fernandez work for?

James Fernandez works for Decathlon Indonesia

What is James Fernandez's role at the current company?

James Fernandez's current role is Growth Marketing Strategist | Performance Marketing | Data-Driven Customer Acquisition.

What is James Fernandez's email address?

James Fernandez's email address is ja****@****n.co.id

What schools did James Fernandez attend?

James Fernandez attended Universitas Bina Nusantara (Binus), Ricci 2.

What are some of James Fernandez's interests?

James Fernandez has interest in Social Services, Environment, Science And Technology, Human Rights, Animal Welfare.

What skills is James Fernandez known for?

James Fernandez has skills like Online Gaming, Social Games, Mmo, Mobile Games, Digital Marketing, Casual Games, Marketing Strategy, Marketing Communications, Mobile Devices, Community Management, Customer Service, Microsoft Office.

Who are James Fernandez's colleagues?

James Fernandez's colleagues are Galuh Utami, Ruth Theresia, Muhammad Hafizh Putranto, Andi Alby, Saraswati Widyatami Budiarto, Farhan Hakiki, Arief Muharam.

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