Augmenting technology with the direct marketer’s touch, I work with business leaders to cultivate and use an ecosystem of products, content, talent and data to drive growth and foster loyalty. My work connects High Street, Hollywood, and Dot-com with the next generation of consumer behavior amidst great disruption (Great Recession, Winter of VR) and transformation (customer-centric, omni-channel, real-time, global).I deploy real products requiring teamwork, creativity and capital for global brands and iconic IP from Virgin to KidZania, to Uniqlo and Star Wars. Among them, a revenue-managed airline loyalty program, a global loyalty program for kids, and the first successful commercial working model of location-based VR. I also bring significant international experience in Latin America, Asia, Oceania, Europe, and the Middle East while leading complex program launches and managing high-performing teams.Reflecting on my unique hands-on experience, I recognize patterns, connections and complexities across many dimensions, synthesize them, bring people along the journey, and offer a distinct perspective that encourages new ways of thinking to harness data for the human experience. Some programs win awards or transform industries. The best also help brands to own their space and build direct loyalty for lasting competitive advantage.While many brands want to be about experiences, there isn’t a magic shortcut for creating them. I am passionate about bringing strategic insight and practical execution to life to help you accelerate growth and ownership of the customer experience. Ready to play your part? Visit www.therealmatter.com.