Sergio Martínez Email & Phone Number

Barcelona, Ct, Es

Managua, Nicaragua

- Developed and implemented digital marketing strategies for clients in Nicaragua and the U.S.- Managed and optimized social media accounts, leading to increased brand visibility and engagement.- Created eye-catching web page designs and compelling video content to attract potential customers.- Produced engaging copy for marketing materials and campaigns, enhancing brand messaging.- Executed email marketing campaigns to nurture leads and drive conversions.- Designed and implemented sales strategies to boost product adoption and revenue growth.- Managed Google Ads, Facebook Ads, and LinkedIn Ads campaigns, effectively reaching target audiences.- Branding design for different companies.**Technical Skills:** Social Media Management, Web Design, Video Production, Copywriting, Email Marketing, Google Ads, Facebook Ads, LinkedIn Ads**Leadership Strengths:** Team Leadership, Strategic Planning, Client Relations

Nicaragua

This position involves teaching courses in Managerial Skills, Strategic Management and Strategic Marketing, providing mentorship to students, and contributing to the academic community through research and scholarly activities.

Nicaragua

- Directed all aspects of commercial management, including sales channel monitoring and customer communication.- Developed and implemented pricing strategies to increase occupancy rates and revenue.- Enhanced the hotel's online presence by managing social media accounts and designing visual advertising materials.- Led a team responsible for corporate image and promotional activities.**Technical Skills:** Pricing Strategy, Social Media Management, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere), Data Analysis**Leadership Strengths:** Sales Strategy, Team Leadership, Brand Management

Nicaragua

- Led sales management and strategic execution for Metrocentro and Santo Domingo stores, overseeing over 200 employees.- Monitored sales, service, training, and productivity indicators to drive store performance.- Managed a direct team of 18 Area Supervisors, ensuring effective team collaboration and goal achievement.- Implemented training programs to enhance employee skills and service quality.**Technical Skills:** Sales Management, KPI Monitoring, Training Development**Leadership Strengths:** Team Administration, Performance Management, Employee Development

Nicaragua

- Co-founded a business support company focused on process management, human capital, and ISO implementation.- Developed and executed action plans to accelerate client results.- Implemented CRM/ERP systems to streamline operations and improve efficiency.**Technical Skills:** Process Management, ISO Implementation, CRM/ERP Systems**Leadership Strengths:** Business Strategy, Client Engagement, Operational Efficiency

Managua

- Directed marketing strategies for multiple sales channels, increasing brand visibility and customer engagement.- Oversaw social media management, content creation, and commercial alliances.- Administered the Customer Service department to ensure high customer satisfaction.**Technical Skills:** Marketing Strategy, Social Media Management, Content Creation**Leadership Strengths:** Customer Relationship Management, Strategic Planning

Managua

- Managed daily store operations, including Customer Service, Maintenance, and Internal Security.- Led a team of 18 Area Supervisors, ensuring alignment with sales and service indicators.- Responsible for store operations in the absence of the Store Manager, including opening, closing, and weekends.**Technical Skills:** Operations Management, Customer Service, Staff Training**Leadership Strengths:** Team Leadership, Operational Planning

Nicaragua

- Planned and executed daily operations for Imports and Outbound Packages.- Coordinated vehicle fleet maintenance and special logistics needs for clients.- Managed KPIs and operational costs, ensuring efficient resource utilization.**Technical Skills:** Logistics Management, Fleet Coordination, KPI Management**Leadership Strengths:** Operational Efficiency, Project Management**References:**

Nicaragua

Collaborate with the General Management and Sales Management to develop marketing strategy, conduct market studies through surveys and market intelligence, coordinate the Medical Visit team, manage the marketing mix of key products, and establish advertising contract terms. Create packaging designs and visual advertisements.

Responsible for coordinating marketing activities with the Medical Visit team, ensuring proper resource planning for medical samples, incentives, and monthly visit execution. Also tasked with designing packaging artwork and visual advertising materials.

Ensure the efficient operation of company processes by adhering to subscribed standards, optimizing work methods, and effectively managing documents within the Integrated Management System. Additionally, design packaging artwork and visual advertising materials.

Nicaragua

Assessing and overseeing the environmental aspects of organizational processes, proactively addressing contamination issues by implementing strategies for reusing materials and integrating new processing technologies and effluent control methods to minimize environmental impact. Additionally, designing packaging solutions and visual advertising materials.

Nicaragua

Supporting the Chief of Planning and Logistics in executing his duties to achieve the company's objectives and creating packaging designs and visual advertisements.

Master Of Business Administration - Mba, Business Administration And Management, With Finance And Marketing Specialization

Postgraduate Degree, Business Administration And Management, General

Engineer'S Degree, Industrial Engineering