Key Achievements:- Achieved a 29:1 (2,865%) ROAS on a 3-month Meta Ads campaign for a private school, generating 71 new student applications.- Delivered a 9.1:1 ROAS for Easy Frames by running a Meta Ads campaign with $3,500 in ad spend, generating 64 high-value leads.- Rebranded Organic Paint Solutions, redesigned their website, implemented a CRM system, and drove a 432% ROI through a strategic 2-month campaign.Key Responsibilities:- Campaign Strategy: Designed and executed high-performing Meta Ads campaigns tailored to client goals, optimising for ROAS and audience engagement.- Data Analysis: Conducted in-depth performance reviews using analytics tools, identifying areas for improvement and scaling successful strategies.- Stakeholder Management: Collaborated with clients to align advertising strategies with business objectives, providing actionable insights for growth.- Content Creation: Developed compelling ad creatives and messaging to enhance click-through rates and engagement.- System Implementation: Integrated CRM solutions to streamline marketing and sales processes, improving lead nurturing, tracking and conversion rates.

- Financial Oversight: Managed budgeting, ensuring optimal resource allocation for each project.- Pre-Production: Coordinated shot listing, cast hiring, crew scheduling, location scouting, and set design, laying a solid foundation for successful shoots.- Operations: Directed production scheduling, maintaining efficiency and adherence to timelines.- Production Leadership: Oversaw the video production process, ensuring seamless execution of our creative vision.- Post-Production: Led the editing, sound design, colour correction and grading, and sound mixing, polishing each piece to client statisfaction.

-Creative Direction: Collaborated with clients to develop creative concepts and proposals, ensuring alignment with marketing objectives.- Photography Projects: Designed and executed lifestyle and e-commerce photography for advertising, branding, and social media campaigns.- Logistical Oversight: Coordinated pre-production planning, on-set operations, and scheduling to deliver high-quality visuals on time.- Post-Production: Retouched and edited photos, delivering polished and impactful content.

Served as the first Marketing Coordinator at Ilim College, a leading Islamic private school with five campuses across Victoria. Responsible for establishing the Marketing Department, implementing strategic marketing initiatives, and leading the organisation’s rebranding efforts. Collaborated with campus principals and agency partners to ensure consistent brand representation and drive significant improvements in audience engagement and visibility.Key Achievements:- Marketing Strategy: Formulated and implemented comprehensive strategies for the newly established marketing department, providing a solid foundation for growth.- Rebranding: Worked closely with stakeholders to redefine the school's branding, ensuring consistency across all materials and platforms.- Social Media Expansion: Launched and developed strategies for new social platforms including LinkedIn, YouTube, and Instagram, complementing existing Facebook efforts, to broaden our digital footprint and foster community engagement which attracted over 3,000 new followers. - Social Media Management: Designed and executed social media content strategies to increase audience interaction across multiple platforms.- Website Redesign & Development: Coordinated the website redesign and development project to align with the schools new brand and educational direction. - Content Creation & Publications: Oversaw the production of high-quality materials for marketing and communications, including promotional videos, photography, newsletters, and annual reports.- Agency Collaboration: Established new partnerships with external agencies to produce multimedia content, including advertising and video production, to strengthen the school’s brand presence.- Stakeholder Management: Developed and maintained productive relationships with stakeholders including boards, management teams, staff, parents, alumni, business partners, NFPs, community groups, media agencies, and government departments.

- Content Creation: Created diverse multimedia content using the Adobe Creative Suite, including videos, animations, worksheets, and infographics, catering to varied educational needs for engaging and visually compelling classroom materials.- Stakeholder Collaboration: Collaborated with educational and administrative staff to tailor content specifically for the class, enhancing learning experiences.- Project Coordination: Maintained a consistent schedule of content production, balancing creative demands with organisational timelines.

A volunteer regional position at a not-for-profit youth group focusing on community service and programs catered for the youth across Australia. Worked on a variety of marketing responsibilities and video production. Worked with youth to produce a short film which won an international short film festival award.