Responsible for the overall Commercial objectives for both resorts, including Sales, Marketing, PR, Revenue, Brand Engagement and Leading the world-class team. JOALI Maldives and newly opened JOALI BEING, first nature immersive wellbeing retreat. JOALI Maldives, ultra luxury destination that is designed as a luxurious art immersive island retreat, celebrating the ‘Joy of Living’ with exquisite artistry and sustainability at its very core, along with female emporwement projects. JOALI BEING, focuses on combining ancient knowledge with modern science, curated offerings are woven around the Four Pillars of – Mind, Skin, Microbiome and Energy.

First Exclusive Director of Marketing Role at Ten Trinity Square. Responsible for proactive planning, development, and implementation of Sales, Marketing, Revenue and PR strategies to deliver key performance indicators including but not limited to revenue, budget, market positioning, and brand alignment. Proactively develop and implement marketing campaigns and activities across all Assets: Bedrooms, Suites, Residences, Private Members Club, Spa and F&B Outlets, including 2 star michelin star La Dame De Pic. Some of the key responsibilities include: Proactive role in launching, communicating and optimising; acquiring new audiences and brand partnerships aligned with hotel strategy.

Responsible for the coordination of strategic intermediary relationship management initiatives. As well as as supporting SANNE's divisonal businesses by driving the events strategy in the EMEA region. Prior to joining Sanne hold a senior marketing, sales and business development positions in other international corporations.SANNE is a specialist global provider of outsourced corporate, fund and private client administration, reporting and fiduciary services. Established for over 25 years and listed on the Main Market of the London Stock Exchange, SANNE engages with more than 1, 200 people worldwide and administers structures and funds that have in excess of £200 billion of assets. We have a presence in 15 established, international financial centres spread across the Americas, Europe, Africa and Asia-Pacific.

Oversee Sales, Marketing, PR and business development functions for both Hotels, including new suitelaunches / re-launch, key account management, contract negotiations and retention. Provide coaching and mentoring. Design, implement and adjust various sales, marketing & PR plans. Relaunched St James Court from IHG to Taj Brand.

Create & define position of recently refurbished / re-launched 5 Star Hotel within all market sectors of domestic & international travel. Managing newly reformed Sales team.

Responsible of selling throughout Europe to all market segments the collection of 13 Hotels in London and Manchester. Repositioning of the newly launched prestigious 5 Star The Mayfair Hotel and assisting with the launch of the New Providence Wharf Hotel in London.

Responsible for transition of the new European UNL Offices in London, Rome, Paris, Copenhagen and Budapest.Responsible for sales target of these offices.Coordinating Sales Efforts with Tumlare and JTB Offices

Responsible for development of wholesale in group travel with focus on clients in Europe.