• Marketing• CRM and Customer Analytics• Customer Experience • Corporate Communication

• Corporate Communication• Customer Experience• Digital Marketing • Complaint Management• Call Center

• Information Systems and Digital Banking Program • Digital Marketing Strategy • Modeling of Abandoned Receivables • Private Banking Strategy

• Planning, developing and execution of all marketing and communications strategies for the products and services. • Responsible for product/brand positioning, awareness and advertising performance. • Managing ATL and BTL Campaign • Managing Creative Agency • Managing Social Media Agency • Managing the Process of Brand Health Research • Managing Communication Budget

• We implemented behavioral segmentation of mobile and internet branch users with the analytical team. This was a project I suggested so that we could analyze our customers. :)• We were responsible for increasing the number of mobile and internet branch users, and we managed to increase the number of mobile users by 4 times with the campaigns and communication activities we carried out.• Integrating marketing tools (Adjust, Netmera etc.)

• I started working as a MT in the core banking department, where I started as a long-term intern.• I was responsible for deposit accounts, invoices, donations and tax modules in the main banking department.• I worked on developing new products and systems with branch employees, marketing, accounting teams.