Currently 1. Helps brands become global through perception design, funding and exit strategy2. teaches personal innovation and brand management courses at undergraduate and graduate level3. provides perception modelling and soft power design for brands to activate their intangible assets4. helps business schools integrate innovation, spirituality, wellbeing, imagination, movement and technology into their curriculum.5. provides brand & marketing mentoring and designs projects to companies to increase brand equity and valueSemih Yalman Soft power Architect, Brand & Perception Consultant and Academician Professor Semih Yalman is an expert in soft power, intangible asset management and brand perception strategy design. He is also the cofounder of Brand Eye Global consultancy firm which helps brands become global. Semih Yalman holds the professor of practice position at Ted University school of business administration in Ankara. He is also a columnist of Harvard Business Review Turkey.Professor Yalman previously held various positions world wide both at board and executive level with global organizations. Doğuş Group, Gillette, VolksWagen Group, Turkish American Business Council, GE, EADA Business School are to name a few. Professor Yalman is a graduate of AMP program of Harvard Business School and Emerson College Marketing Communications Masters of Arts. Published author and multiple TedX speaker Professor Yalman’s change agent methodology in forming internal perception is of mention in Harvard Business School case study on Doğuş Group. Last but not least Professor Yalman is also the founder of a social innovation platform branded DreamsTalk helping university students to reboot their imagination capacity. Yalman holds patents to three methods on improving imagination capacity, personal innovation and building equity through soft power design. On personal level he is the cofounder of İstanbul yacht club a challenger candidate of Americas Cup 2010, musical artist, kite surfer and a yogi.Reference siteshttps://www.hbs.edu/faculty/Pages/item.aspx?num=28652https://www.ted.com/talks/semih_yalman_human_re_engineering_and_value_adjustmenthttps://open.spotify.com/artist/7oq4kjUEqlaNXWcfW07yAPhttps://www.dreamstalk.orghttps://www.youtube.com/channel/UCWiPaAhiuvovdy2AdM-hrbQhttps://www.nytimes.com/2013/04/08/world/europe/08iht-educside08.html