Semira Yesufu Email and Phone Number
Semira Yesufu is an experience designer specialising in crafting solutions driven by people, data, and strategy.For the past 4 years, she has leveraged innovation and design strategies to create services and products that have increased user satisfaction and facilitated millions of dollars in transactions for individuals and businesses.Her experience spans diverse sectors, including Fintech (B2B and B2C), e-Commerce, SaaS (ERP systems, CRMs), Productivity, Nonprofits, and Government Enterprise. She has worked with renowned organizations such as the Bill and Melinda Gates Foundation, African Union, Selar, and iRecharge.Beyond design, she is a digital creator, nurturing a vibrant community on Instagram [@semira.yesufu]. Through her platform, she shares insights on career, tech, and life, advocating for more women to acquire tech skills and become financially literate. She also amplifies this message through public speaking, having presented at over 25 events for communities such as Google Women Techmakers, Friends of Figma Africa, TASCK, Women Techstars, Zikoko, DesignChics, and Muslims in Tech (formerly MusDev).In addition, she is the founder of path4her.org, a nonprofit dedicated to empowering 12th-grade female students in marginalised communities by introducing them to product-driven careers in technology. To date, Path4Her has impacted over 280 girls.Semira’s most cherished role, however, is being a proud mom to her adorable cat, Sparkle.
-
Stem Mba CandidateIndiana University - Kelley School Of BusinessUnited States -
FounderPath4Her May 2022 - PresentSpotlighting product - driven careers in the technology space for young women and teenage girls. -
Product Design LeadSelar Jul 2023 - Aug 2024Lagos State, NigeriaLed the design and optimisation of key features and workflows for 200,000+ creators, driving increased engagement and contributing to $191,000 in affiliate sales and $2.6 million in total creator payouts by the end of 2023.Conceptualised the 'ShowLove' feature, resulting in over 5,000 user sign-ups within 60 days of launch and generating over $10,000 in revenue.Refactored the product chat widget, leading to a 50% decrease in customer support tickets across the user base of 1 million.Implemented a strategic redesign introducing personalised onboarding and seamless profile switching for all 3 types of product users – Creators, Affiliates, and Customers. Resulted in a 20% reduction in new user drop-off rate.Iteratively enhanced our ticketing feature to enable users to purchase multiple tickets with varying specifications, optimising user flexibility. -
Product DesignerSelar Jan 2023 - Aug 2023 -
Senior Product DesignerGoalspaces Jul 2023 - Mar 2024Boston, Massachusetts, United StatesDeveloped and maintained platform's design system that increased design consistency and scalability, reducing design time by 30% and accelerating feature release cycles by 25%.Led the redesign of the Goalspaces app, leading to a significant increase of over 200 active users and enhanced user engagement and retention.Created a compelling pitch deck that secured acceptance into the Microsoft for Startups Founders Hub, resulting in over $10,000 in Azure credits, which reduced operational expenses and supported accelerated startup growth. -
Service Design ConsultantAcioe Associates (Advisory Services) Jul 2023 - Dec 2023Abuja, Federal Capital Territory, NigeriaDigi Link is a digital capability project developed by ACIOE Associates in collaboration with Public Digital UK, Bill and Belinda Gates Foundation and Edo State Government (EDSG). Facilitated design sprints and conducted multiple 'learning by doing' sessions. These sessions aimed to equip public and civil servants with the skills necessary to develop and maintain government services that are citizen-centric, inclusive, and sustainable.Developed a comprehensive Design Toolkit for EDSG Change Agents. This toolkit included templates for user research, usability testing, and design sprint run of show. It enabled Change Agents to execute user-centric projects more effectively.Conducted expert interviews and field research across schools and markets to enhance the Edo State Residency Identity Card, driving a more effective government rollout plan. -
Senior Ui/Ux DesignerIrecharge Tech Innovations Apr 2023 - Jul 2023Abuja, Federal Capital Territory, NigeriaAs the UI/UX Designer at iRecharge, a fintech company that facilitates billing payments across Nigeria with over 15,000 merchants and 1 million users, I played a pivotal role in leading and contributing to the design of a seamless experience for our customers. Some of my achievements include:Led a team of 3 designers to conceptualise and design the "Accelerate" aggregator's dashboard, a B2B payment solution for businesses and enterprise in Nigeria.Redesigned the Accelerate website to achieve the company's goal of over a 10% website conversion rate.Mentored and coached junior designers, fostering a culture of creativity, collaboration, and continuous learning within the team. -
Ui/Ux DesignerIrecharge Tech Innovations Feb 2022 - Jul 2023Abuja, Federal Capital Territory, NigeriaCollaborated with the product lead to implement an onboarding experience, resulting in a 30% merchant activation rate for iRecharge's new feature, "Meter Permanent Account Number.”Implemented a refined registration flow in the iRecharge web app, providing the marketing team with valuable insights into user acquisition channels. This improvement contributed to a more informed and strategic approach to user outreach. -
User Experience DesignerInfostrategy Technology May 2022 - Feb 2023Overhauled the online processing management system of the Nigeria Export and Processing Zone Authority (NEPZA) to streamline tariff operations across all 34 zones in Nigeria.Translated stakeholder requirements into detailed user flows and stories, leading to the development of a customised ERP system for NEPZA that streamlined workflows and increased staff efficiency by 25%. -
Ui/Ux DesignerMolcas Limited Oct 2020 - Jan 2022RemoteDesigned diverse product touchpoints including landing pages, websites, mobile, and web apps, achieving a 95% client satisfaction rate. Clients: Daboju Cosmetics, Alphamsa Apartments, éaziLife, and BuzzaCollaborated with frontend developers to implement pixel-perfect designs.Designed the consulting website, enhancing brand visibility and client engagement.
-
It Support SpecialistSetraco Group Jan 2020 - Jul 2020Abuja, Federal Capital Territory, Nigeria
Semira Yesufu Education Details
-
First Class Honors (4.97/5.00)
Frequently Asked Questions about Semira Yesufu
What company does Semira Yesufu work for?
Semira Yesufu works for Indiana University - Kelley School Of Business
What is Semira Yesufu's role at the current company?
Semira Yesufu's current role is STEM MBA Candidate.
What schools did Semira Yesufu attend?
Semira Yesufu attended Benson Idahosa University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial