Semira Yesufu

Semira Yesufu Email and Phone Number

United States
Semira Yesufu's Location
Abuja, Federal Capital Territory, Nigeria, Nigeria
About Semira Yesufu

Semira Yesufu is an experience designer specialising in crafting solutions driven by people, data, and strategy.For the past 4 years, she has leveraged innovation and design strategies to create services and products that have increased user satisfaction and facilitated millions of dollars in transactions for individuals and businesses.Her experience spans diverse sectors, including Fintech (B2B and B2C), e-Commerce, SaaS (ERP systems, CRMs), Productivity, Nonprofits, and Government Enterprise. She has worked with renowned organizations such as the Bill and Melinda Gates Foundation, African Union, Selar, and iRecharge.Beyond design, she is a digital creator, nurturing a vibrant community on Instagram [@semira.yesufu]. Through her platform, she shares insights on career, tech, and life, advocating for more women to acquire tech skills and become financially literate. She also amplifies this message through public speaking, having presented at over 25 events for communities such as Google Women Techmakers, Friends of Figma Africa, TASCK, Women Techstars, Zikoko, DesignChics, and Muslims in Tech (formerly MusDev).In addition, she is the founder of path4her.org, a nonprofit dedicated to empowering 12th-grade female students in marginalised communities by introducing them to product-driven careers in technology. To date, Path4Her has impacted over 280 girls.Semira’s most cherished role, however, is being a proud mom to her adorable cat, Sparkle.

Semira Yesufu's Current Company Details
Indiana University - Kelley School of Business

Indiana University - Kelley School Of Business

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STEM MBA Candidate
United States
Semira Yesufu Work Experience Details
  • Indiana University - Kelley School Of Business
    Stem Mba Candidate
    Indiana University - Kelley School Of Business
    United States
  • Path4Her
    Founder
    Path4Her May 2022 - Present
    Spotlighting product - driven careers in the technology space for young women and teenage girls.
  • Selar
    Product Design Lead
    Selar Jul 2023 - Aug 2024
    Lagos State, Nigeria
    Led the design and optimisation of key features and workflows for 200,000+ creators, driving increased engagement and contributing to $191,000 in affiliate sales and $2.6 million in total creator payouts by the end of 2023.Conceptualised the 'ShowLove' feature, resulting in over 5,000 user sign-ups within 60 days of launch and generating over $10,000 in revenue.Refactored the product chat widget, leading to a 50% decrease in customer support tickets across the user base of 1 million.Implemented a strategic redesign introducing personalised onboarding and seamless profile switching for all 3 types of product users – Creators, Affiliates, and Customers. Resulted in a 20% reduction in new user drop-off rate.Iteratively enhanced our ticketing feature to enable users to purchase multiple tickets with varying specifications, optimising user flexibility.
  • Selar
    Product Designer
    Selar Jan 2023 - Aug 2023
  • Goalspaces
    Senior Product Designer
    Goalspaces Jul 2023 - Mar 2024
    Boston, Massachusetts, United States
    Developed and maintained platform's design system that increased design consistency and scalability, reducing design time by 30% and accelerating feature release cycles by 25%.Led the redesign of the Goalspaces app, leading to a significant increase of over 200 active users and enhanced user engagement and retention.Created a compelling pitch deck that secured acceptance into the Microsoft for Startups Founders Hub, resulting in over $10,000 in Azure credits, which reduced operational expenses and supported accelerated startup growth.
  • Acioe Associates (Advisory Services)
    Service Design Consultant
    Acioe Associates (Advisory Services) Jul 2023 - Dec 2023
    Abuja, Federal Capital Territory, Nigeria
    Digi Link is a digital capability project developed by ACIOE Associates in collaboration with Public Digital UK, Bill and Belinda Gates Foundation and Edo State Government (EDSG). Facilitated design sprints and conducted multiple 'learning by doing' sessions. These sessions aimed to equip public and civil servants with the skills necessary to develop and maintain government services that are citizen-centric, inclusive, and sustainable.Developed a comprehensive Design Toolkit for EDSG Change Agents. This toolkit included templates for user research, usability testing, and design sprint run of show. It enabled Change Agents to execute user-centric projects more effectively.Conducted expert interviews and field research across schools and markets to enhance the Edo State Residency Identity Card, driving a more effective government rollout plan.
  • Irecharge Tech Innovations
    Senior Ui/Ux Designer
    Irecharge Tech Innovations Apr 2023 - Jul 2023
    Abuja, Federal Capital Territory, Nigeria
    As the UI/UX Designer at iRecharge, a fintech company that facilitates billing payments across Nigeria with over 15,000 merchants and 1 million users, I played a pivotal role in leading and contributing to the design of a seamless experience for our customers. Some of my achievements include:Led a team of 3 designers to conceptualise and design the "Accelerate" aggregator's dashboard, a B2B payment solution for businesses and enterprise in Nigeria.Redesigned the Accelerate website to achieve the company's goal of over a 10% website conversion rate.Mentored and coached junior designers, fostering a culture of creativity, collaboration, and continuous learning within the team.
  • Irecharge Tech Innovations
    Ui/Ux Designer
    Irecharge Tech Innovations Feb 2022 - Jul 2023
    Abuja, Federal Capital Territory, Nigeria
    Collaborated with the product lead to implement an onboarding experience, resulting in a 30% merchant activation rate for iRecharge's new feature, "Meter Permanent Account Number.”Implemented a refined registration flow in the iRecharge web app, providing the marketing team with valuable insights into user acquisition channels. This improvement contributed to a more informed and strategic approach to user outreach.
  • Infostrategy Technology
    User Experience Designer
    Infostrategy Technology May 2022 - Feb 2023
    Overhauled the online processing management system of the Nigeria Export and Processing Zone Authority (NEPZA) to streamline tariff operations across all 34 zones in Nigeria.Translated stakeholder requirements into detailed user flows and stories, leading to the development of a customised ERP system for NEPZA that streamlined workflows and increased staff efficiency by 25%.
  • Molcas Limited
    Ui/Ux Designer
    Molcas Limited Oct 2020 - Jan 2022
    Remote
    Designed diverse product touchpoints including landing pages, websites, mobile, and web apps, achieving a 95% client satisfaction rate. Clients: Daboju Cosmetics, Alphamsa Apartments, éaziLife, and BuzzaCollaborated with frontend developers to implement pixel-perfect designs.Designed the consulting website, enhancing brand visibility and client engagement.
  • Setraco Group
    It Support Specialist
    Setraco Group Jan 2020 - Jul 2020
    Abuja, Federal Capital Territory, Nigeria

Semira Yesufu Education Details

Frequently Asked Questions about Semira Yesufu

What company does Semira Yesufu work for?

Semira Yesufu works for Indiana University - Kelley School Of Business

What is Semira Yesufu's role at the current company?

Semira Yesufu's current role is STEM MBA Candidate.

What schools did Semira Yesufu attend?

Semira Yesufu attended Benson Idahosa University.

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