Provided marketing consultancy to the Istanbul Metropolitan Municipality's subsidiary companies. Led the development of the Circular Economy Strategy, targeting Zero Waste and Net Zero, in accordance with the commitments of the UN Paris Agreement and the C40 Cities Climate Leadership Group. Developed in phases for 2030 and 2050, the plan includes operational activities, investments, and strategies to mobilize the community and is making a significant contribution to the Istanbul Climate Action Plan.

Led digital and traditional operations, developing business growth plans, securing new business agreements, and managing data-driven strategic decisions for major clients such as PepsiCo, Mercedes-Benz, Ferrero, Ford, Bridgestone, Lassa, Erikli, Huawei, and ExxonMobil. Collaborated closely with senior client management to revamp overall marketing strategies and campaign scopes, ensuring data-driven marketing initiatives across communication channels.Played a lead role in the integration of the data and analytics platform OMNI* across internal teams and clients to deliver value by providing insightful analysis of the target audience and the factors driving consumer behavior. Directed relevant parties to develop effective strategies, enabling the efficient delivery of personalized messaging at scale.*OMNI, by Omnicom Group, is a data analytics platform for analyzing multi-channel consumer behavior. It uses advanced modeling techniques to merge data sets, providing a comprehensive view of behavior, and enabling personalized marketing and optimized media spend.

Led the Content Practice for the media agencies of Publicis One Turkey; Starcom, Zenith, Spark Foundry, through organic growth and new business.Played a leading role in translating client business goals into impactful content strategies by combining creativity, media expertise, data analysis, and technology, to craft platform-native projects across all mediums for Samsung, Mercedes-Benz, BMW, Jaguar, Land Rover, MINI, Procter & Gamble, and Turkish Airlines. Collaborated with media planning teams for branded entertainment creation, media partnerships for TV and streaming platforms, and sponsorship management.

Led advertising initiatives for Procter & Gamble's dish-care brand, Fairy, orchestrating holistic communication across the CEEMEA region at Grey Istanbul. Delivered campaign strategies for new product launches, managed campaigns on both strategic and creative levels, and oversaw local agencies for campaign implementations in liaising with P&G's regional and local teams. Also, supervised all aspects of advertising efforts for Pantene, Gillette, Febreze, Duracell, and Koleston.After a highly successful launch in Turkey that resulted in an Effie Gold award, Fairy business experienced rapid growth. Through subsequent campaigns and strategic initiatives, Fairy (HDW) became the market leader, surpassing long-term market leader Pril in just three years.

Managed the development of communication strategies and creative campaigns across the full spectrum of communication disciplines for Türk Telekom, Sony, Visa, and SSM Museum, in collaboration with the strategy and creative teams.

Contributed to managing Coca-Cola, Procter & Gamble, and Turkcell accounts for Microsoft MSN, Windows Live Messenger, and the MSN Women portal through content partnerships.