Senaly Singh Email & Phone Number

Johannesburg, Gp, Za

Austria

Via EntelectProduct Owner, Business Analyst and Scrum Master on the Mobile App Team with primary focus being the implementation of the Mobile App for a new entity in the Bawag Group, which currently supports Bawag PSK and easybank. Responsible for co-ordinating the BA team to deliver tickets aligned to the app roadmap as agreed with the lead BA, creating and reviewing user stories through collaboration with UX and Tech Leads, co-ordinating cross-team refinements and supporting Dev and QA teams through the development process to achieve rapid delivery of features and improvements.

City Of Johannesburg, Gauteng, South Africa

Via Entelect Consulting Product Owner for the Multicurrency projectLead the analysis and solution design for a new Multicurrency offering that will enable customers to spend in Forex using their existing bank card. Facilitated sessions with UX, Solution Architects and Tech Leads to collaboratively design a process that will deliver near real-time enablement and fulfilment to ensure a slick customer experience and minimize customer drop-off.

Via EntelectConsulting Business Analyst for the Payments Modernization projects to enable the Rapid Payments Programme (PayShap).Lead the analysis and provided technical solution detail to software development and QA teams for the implementation of a cloud-based data persistence layer that allows for near real-time adjustments to client's available balances 24/7.

Designing, documenting, and testing of a digital product that enables financial institutions to improve data quality for FATCA and CRS Tax reporting, for both OECD and non-OECD jurisdictions, saving millions of dollars in potential regulatory fines. The tool focuses on the validation of tax reference numbers and their equivalents for each jurisdiction, but also includes enhanced data validation to maximise the likelihood of clean and valid data in AEOI submissions. • Facilitation of product design and requirements gathering workshops with product managers, customers and key stakeholders, ensuring that the goals are clear and aligned with the vision and business objectives • Providing guidance and direction to the agile development team, by planning, prioritising and grooming the feature backlog • Documentation of requirements via user stories, epics, end-to-end customer journey maps and process flows • Conducting of quality assurance and user acceptance testing • Management of a cross-functional team of developers, test analysts, architects and UX designers • Guiding the Product Managers in the definition of the product roadmap and release planning • Ensuring data security and system security requirements are enforced and upheld by collaborating with development team on architectural design

City Of Johannesburg, Gauteng, South Africa

Responsible for strategy, operations, development and sales for Nedbank’s Human Capital Management and Financial Capital Management Solutions in the Client Value Enablement and Insights team• Developed and introduced a Sales and Engagement tracking and reporting framework to encourage and improve Sales on the product, predicted to increase sales by driving volumes in the Business and Corporate Investment Banking space• Introduced a tiered pricing model that alleviates financial pressure on small businesses and increases NIR for Nedbank• Currently developing a predictive payroll shortfall loan opportunity identifier, leveraging HCM insights to unlock cross-sell opportunities

Johannesburg Area, South Africa

The newly established Product Design Engineering Team consults with various business areas within the bank on key issues being faced and, using a range of skills and tools, identifies key insights and optimization opportunities and recommends the best way forward. Where possible, we also implement recommendations selected by the client. • Optimization and business area review for the Customized Trade Deal Management team, with recommendations for resolution of operational inefficiencies, audit and risk non-compliance, key man dependencies and proposal of a workflow system to aid and improve ways of work• System architecture evaluation and analysis for Payment Referencing products within the bank, with key outcome being the recommendation of a migration from legacy infrastructure onto newer digital channels. Several product management inefficiencies identified and follow up services on process optimization, pricing plan, marketing strategy and UX enhancement is under way.• Conducted an end to end evaluation on a staff-facing product information cheat sheet tool, including user research and interviews, UX testing and cross project opportunity identification, producing a specification for a centralised digital product content management tool with PowerApp front ends for both Product managers and Sales staff. The tool is currently under development and set to go live by November 2020.• Evaluation of the newly launched CRM Servicing Module, identifying usability and system design issues that are impeding the effectiveness of service delivery to CIB clients. UX enhancement and system architecture recommendations have been handed over to development teams. • Contribute and establish best practices, protocols and procedures for the Product Design Engineering team, including the development of MS Power BI internal trend analysis tools and interactive stakeholder reporting systems, formulation of standardised artefacts and collateral

Johannesburg Area, South Africa

Solution maintenance and operationalization of an image recognition tool which gathers sales fundamentals and provides insights on how to win with customers at the first moment of truth, when a customer sees a product in store. • Lead the successful migration of the Ghibli Data Visualization Power BI Dashboards to an internal environment for all countries in P&G IMEA region• Strategized with the Sales team to identify and develop solution enhancements that automate sales fundamental reporting and reduce manual effort• Drove SLA Compliance Reporting with vendor teams to increase accuracy, availability and timeliness, and minimize cost spent on non-delivery • Developed and implemented Ghibli support tools such as Sharepoint and support Ions for multi-level user support

Sandton, Johannesburg

Responsible for requirements elicitation, refinement and design of an end-to-end digital onboarding platform for corporate and business banking clients that will save the bank millions in branch resources and administration costs. • Engaged and collaborated with business stakeholders to understand problems and opportunities, identify needs and requirements, facilitate cross-divisional collaboration, and deliver solution and design requirements to IT teams. • Facilitated JAD sessions across juristic clusters in the bank to align and improve the product onboarding process• Creation of user stories to populate the backlog to deliver the functional requirements of the proposed system• Facilitation of backlog prioritization on JIRA with product owners using agile methodologies • Ensured the business cases are supported and enabled by the proposed solutions• Collaborated with UX/UI team to design aesthetically sleek interfaces to support a simple, efficient user experience and journey

I lead the Centurion Service Desk team in providing SLA and post-release services to existing clients, as well as conducting analysis and software development of new phases on other projects. • Designed, developed and implemented a communication tracking system to monitor and manage fraud requests sent from SARB to a leading financial services provider, saving the bank over R100mil per year in non-compliance fines.• Reworked the user interface for a proficiency testing web platform, that resulted in a 95% reduction in the number of user complaint emails• Designed and implemented an invoicing feature for a leading UK auction/tender management platform that eliminated the need for manual invoicing• Lead and facilitated workshops and meetings with key stakeholders across business units to determine current business processes, identify opportunities to improve these processes within our systems, and obtain buy-in from multiple departments

Johannesburg Area, South Africa

As a Software Engineer on the Service Desk team, my duties have involved providing and managing the SLA and maintenance services offered to existing clients as well as analysis and development of new phases on some of these projects. This includes the following: • C#, .NET, HTML & JavaScript project development experience while building additional features, improving usability and user experience, and implementing bug fixes to existing software solutions• Full business analysis and SDLC process (i.e. requirements analysis, design, development, testing and maintenance) for new phases and features on solutions• Facilitation of workshops and meetings with key stakeholders across business units to determine current business processes, identify opportunities to improve these processes within the systems, obtain buy-in from multiple departments and on-board users with new features• Database and SQL integration and analysis to draw reports and information to guide business decisions as well as within the software design itself

Vodaworld, Midrand

As a graduate in the Product Management team, I was given exposure to the wide range of tasks a product specialist would be required to perform. Some of these tasks were as follows:• Internal & competitor product performance and trend analysis to identify market gaps • Conceptualization and functional specification development of new prepaid products such as new Power Hour bundles• Evaluating existing offerings and developing methods to improve and enhance these offerings• Relationship management and engagement with key stakeholders from both internal and external divisions• Forecasting & projection of financial impact of prospective products

Midrand, Gauteng

Vodacom 2014 Discover Graduate ProgramOn the Vodacom Discover Graduate Programme, I attended several professional development courses, including Public Speaking/ Presentation Skills at The Voice Clinic, Negotiation for Results, and Business Report Writing Skills. I also completed a Graduation in Training Certification with the Nelson Mandela Metropolitan University- Leadership Foundation Program which covered management skills, emotional intelligence and financial management. The PRINCE2 Project Management Foundation and Practitioner courses were also undertaken and completed on this programme.

Umhlanga Ridge

As a bursary intern at Vodacom Umhlanga, I worked with the solutions architecture team gaining insight and skills on network architectures that Vodacom could provide to business customers. This included MPLS networks, 3G, WiMax, among others. I also engaged with the Service Management team, and learnt about SLA management. During a rotation to the Radio Planning & Optimization department, I was responsible for determining network coverage penetration at specific locations and proposing the locations for placement of new BTSs to rectify the poor coverage issue where possible.

Durban

Master Of Professional Studies, Technology Entrepreneurship, 3.8 Gpa

Courses included:  Innovative Ideas and Concept Development  Strategies for Managing Innovation  Business Modeling and Customer.

Bsc Computer Engineering, Computer Engineering

Activities and Societies: Golden Key Honours Society Member - 2011 GirlEng KZN Treasurer - 2012 Delegate at 7th annual SAWomEng Conference.

National Senior Certificate, Further Education And Training

Activities and Societies: Teenagers Against Drug Abuse - President - 2008 Rotary Interact Club - Treasurer - 2007 Hindu Students.