Senih Erdem Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Developed monthly and quarterly business review presentation decks and weekly performance reports that communicate the value of Flipp and the results it has achieved for its partners.
• Provided customer insights and actionable data to build compelling stories that help drive the business and retailer (Walmart, Hudson’s Bay and The Brick) objectives forward.
• Leveraged data and financial metrics to build business cases that communicate the size of the impressions, opens, engagements, costs, and ROI both internally and externally.

• Led the marketing initiatives coordinating with the retailer (Carrefour) and 12 supervisors from the RB field team to ensure timely completion of all in-store promotions.
• Monitored implementation of promotions in over 50 stores regularly and reported back findings and insights to Key Account Manager to drive retail effectiveness.
• Compiled POS data of the retailer to interpret in-depth customer analysis and created reports by utilizing available market data to identify business development opportunities.
• Assisted in sales strategy development and provided recommendations on 4P’s to maximize opportunities, including store sell-out, store-level inventory, display mix, and post promo analysis.
• Supported the Revenue Maximization department by tracking key accounts’ sell-out with respect to their stock level and analyzed the product mix of the key accounts to improve their GM.

• Analyzed cash-out trends and stock levels of customers (Discounters) to understand the efficiency and effectiveness of sales promotion activities.
• Ensured correct order entry to a customer-defined location and tracked shipment processes.
• Performed efficient inventory control and cash management on a weekly basis.

• Researched diverse external market intelligence resources for monitoring trends and competition.
• Reported market insights and presented to management periodically or sporadically as needed.
• Supported benchmarking studies across peer companies operating in the consumer goods industry.

Postgraduate Degree, Marketing Research & Analytics

Bachelor Of Arts - Ba, Economics