🎈 My career in digital marketing started a little bit unusual. First, I graduated from Vilnius University with a master’s degree in Physics, but the first job in this field made me realize this was not my path. Instead of building a career in a sterile lab environment, I was dreaming about applying my technical background and scientific mindset to work with digital technologies. Digital marketing field is constantly developing, making sure it never gets boring. What’s my secret recipe for staying ahead of all the industry changes? It’s my unique combination of passion and curiosity.🐱‍🏍 My journey in digital marketing has been enriched by immersive experiences within international companies, such as Western Union, CGI, BAA Training and others. I’m constantly improving my digital marketing skills and deepening experience by working with marketing professionals, attending training (Digital Academy, Google, etc.), and analyzing the best practices. I have worked in various business sectors such as finance, aviation, IT, public, and others. I'm all about digging into the numbers to uncover what works best for your campaigns.🎬 Outside of work, I am a big fan of an active and healthy lifestyle. I enjoy jogging – I have completed a full marathon twice, a half marathon many times and hope to soon get back in shape after a recent training break. For the last couple of years, I have regularly practiced yoga, which helps me find the perfect balance between my body, mind, and emotions. Another field I’m very interested in is the film industry. Sometimes, instead of running personal errands, I like to spend time on the sets for filming the newest Netflix miniseries, video training, and commercials.🎓 At Turing College, I'm immersing myself in a comprehensive curriculum tailored to the demands of modern data analytics. From mastering databases like SQL, MySQL, and BigQuery to crafting compelling data visualizations using tools like Looker Studio I'm equipped to transform raw data into actionable insights. Analytical methods such as cohort analysis, churn analysis, and RFM & CLV modeling are becoming second nature, alongside statistical techniques like A/B testing and logistic regression. With a focus on product and marketing analytics, coupled with proficiency in Python programming and machine learning libraries like Pandas and Scikit-learn, I'm poised to drive impactful strategies that propel businesses forward.