+ Formulated corporate brand messaging strategy, personality, points of differentiation, and construct for a $1B national engineering firm. Naming, recruiting materials, and advertising messaging work continues with this client.+ Support C-level insurance industry executives with developing their marketing communications strategies and efforts. Serve as the ad-hoc storytelling arm to effectively communicate issues and opportunities to their stakeholders. Naming, presentation development, promotional material, and case studies are ongoing work.+ Created the brand strategy, messaging framework, and voice and now run the ongoing editorial program for a global employee benefits partnership. Manage the continuing development and writing of sales materials, news articles, and content management for this client.+ Please see my portfolio at patchoulian.com to learn more about my storytelling skills.

+ Managed a team of writers for an in-house creative agency while serving as lead writer for high-profile projects.+ Brought to life the brand promise, attributes, and key messages for Premera Blue Cross Blue Shield of Alaska.+ Defined and articulated key external messages for the revitalized Medicare Supplement product line.+ Wrote and provided content management for Facebook posts.+ Helped build departmental processes to improve the quality of marketing materials content, collaboration, and streamline the approval process.

+ Wrote and produced a monthly email newsletter, Clear Blue Sky, that received an average 5%-7% click rate for this creative staffing and studios company.+ Initiated marketing strategy to effectively position and distinguish FILTER from national competitors in a tight labor market.* Served as web site content writer and manager.* Wrote, tracked, and strengthened AdWords program and SEO initiative.

+ Managed marketing communication strategy and tactical plans for this creative firm.+ Deliverables included a new website, proposals, complex client presentations, case studies, messaging, public relations plans, as well as seminar and direct marketing program.+ Leveraged new website development efforts to simultaneously create a highly adaptable and versatile client presentation system.+ Reformulated a complex collateral program so it could be easily customized and cost-effective.+ Collaborated with business development to refine and intensify target account research and approach.

+ Developed and executed product marketing plans to support product management goals for this mortgage software provider.

+ Directed marketing communication strategy and staff of five to support marketing and business development plan for this wireless software company.+ Initiated rebranding of the organization to strengthen company position, mission, personality, and connection with their wireless client base.

+ Oversaw marketing program for pre-IPO company focused on developing JAVA-based solution for Internet advertising. + Supervised a team of three. Media kit, event plan and web site completed in three months.

+ Project managed large-scale marketing communication programs for a global $5 billion data technology services corporation contributing directly to the fastest-growing division within Automatic Data Processing.+ Established first divisional marketing effort including website, capabilities brochure, and 12 product demonstrations across four business units enabling sales teams to implement new cross-selling strategies. + Transformed and managed public relations program for two business units resulting in frequent and favorable coverage in key trade publications.+ Initiated online business strategy and marketing plan for a $34MM business resulting in the first business unit to actively pursue a formal ebusiness program.