Andrew Senkо́ Email & Phone Number

Belgrade, Rs

Came back recharged and actively looking for new opportunities!

Belgrade, Serbia

Engineer's view Belgrade (Белград глазами инженера), educational project (franchise). The key product is architectural and historical tours of Belgrade in Russian.Conducted research on best SMM practices in the market and niche. Created an SMM strategy and content plan from scratch. Updated existing business profiles, launched accounts on TikTok and YouTube. Developed guidelines for content production based on the franchise's brand book, created and published 300+ content units. Updated the structure of the Meta Ads account and improved PPC campaign efficiency without increasing the budget. Three months results: increased Total Audience Growth Rate by 5% (total net increase across all platforms – 3467 accounts), average monthly reach on Instagram – X3, average number of engaged accounts (monthly) on Instagram – X4, website traffic from SMM sources – +25% (in unique users).

Belgrade, Serbia

Megabudka — an internationally-known Russian architectural bureau, 10 years in the market. Launched Instagram business profile from scratch to enter new markets.Created a visual concept and launched the profile from scratch. Resized and adapted existing content for Instagram formats. Published a total of 178+ content units. Results: net follower growth – 737 accounts. Audience quality: AQS=60, average ER=3.1%.

Bishkek, Kyrgyzstan

Launched, managed and optimized multiple performance-marketing campaigns simultaneously using my own budget, and drove traffic to an affiliate program. Achievements: 569 qualified leads, 218% overall ROI.

Moscow, Russia

Moscow Institute of Psychoanalysis (MIP), a top-5 private university in Russia with over 5,000 higher education students and over 12,000 additional professional education listeners annually.Managed performance campaigns for higher education and additional professional education product groups. Responsible for performance support of special projects. Led cross-functional teams (4-6 people) of in-house and outsourced specialists.1/ Conducted a four-month brandformance campaign as part of a special project to increase brand awareness (MIP's 25th Anniversary). Overall PPC budget – $30k+. As a result, acquired a total of 9k+ registrations for 7 open online events (103% KPI) and reached an audience of 8m+ unique users.2/ After the exit of key traffic sources from the Russian advertising market (Meta Ads and Google Ads), I completely re-established performance marketing strategy for the higher education product group (38 units) to available PPC platforms. This included leading the outsource contractors, who helped me build new advertising accounts and each separate ad campaign (100+) from scratch in a short time. As a result, in the role of team lead, I conducted a six-month brandformance campaign with a total budget of over $250k and exceeded the KPI for qualified leads by 15%.3/ I worked closely with Sales Executives and Product Owners both for higher education product group and for professional education products. In the absence of product marketing expertise in the team, I independently researched the market and demand, monitored competitors. Together with the POs, I formulated value propositions for segments and developed communication strategies. In 6 months, I rebranded 10 and launched 17 new professional education products.

Moscow, Russia

GTK Leasing is a group of companies focused on car leasing for individuals and businesses. With over 12 years in the market, the company group has a fleet of 1300+ cars and a RUR 3Bl+ clients portfolio.Achievements:1/ Implemented HADI cycle for marketing hypotheses testing — X2 Meta Ads ROI growth.2/ Optimized Tik Tok Ads campaigns and website pixel — 25% CPL decrease.3/ Re-established the business process of ad accounts replenishment — eliminated interruptions and campaigns overall performance decrease due to insufficient funds.Key responsibilities:● Performance marketing campaigns launch and optimization● End-to-end marketing analytics and reporting (Excel, PowerBI)● A/B tests management● Cohort analysis● Ad creative production● Landing page creation and content management (Tilda)● Benchmarking● Outsource contractors management

Moscow, Russia

EX-TECH (2008-2022), car repair center in Moscow. Was responsible for the entire content lifecycle and social media activities.Streamlined content production (video). Produced and published over 500 content units. Restructured the paid promotion strategy in Instagram Ads. As a result, 3x multiplied average engagement rate in Instagram/ Achieved an average net gain of 750+ followers monthly (started from -300 per month). Proactively updated key website content – doubled CVR to lead from PPC sources.Key responsibilities:● Social media marketing● Visual content creation● Content management● Outsource contractors management