As a strategist and marketing professional, I’ve been fortunate to work with many of the most powerful brands and creative agencies in the world. Through experience that spans all product categories, a radically evolved communications landscape, and ever-changing research tools it’s more clear than ever that knowing your customer, being authentic to your brand, and weaving stories that are culturally relevant will always serve as the most powerful springboard for strategy, innovation, and growth. I’ve brought a background in psychology and decades of experience to my love of solving business problems, defining brands, understanding consumer behavior, and developing marketing / communication strategies that are distinctive, compelling, and enduring. Experienced + Nimble + Curious Splitting my time between market research and extended consulting engagements allows me to remain connected to real world business issues while being able to quickly see opportunities through the lens of human behavior. Along the way, I’ve lived and worked in Portland, New York, Los Angeles, Seattle and I am now tucked-away amongst the mountains of North Idaho.My category expertise runs deep and wide, with experience in:• Science and technology • Automotive • Sustainable / green markets and products • Product and category innovation• Luxury markets • Banking• Food and beverages • On and offline shopping behaviorsCore competencies include:• Research planning and execution• Marketing and communication strategy and planning • Brand differentiation, development and measurement• Brand portfolio planning • Consumer insights, target identification and persona development• Cultural and category trend spotting• Competitive analysis, category influences and opportunities for innovation