Anthony is a Creative Strategist and Senior Graphic Designer with two decades of experience managing complex design processes from concept to delivery. He is an expert in visual strategy, branding, layout development, print, and digital media creation and execution, and apparel design. Anthony began his design career creating promotional flyers for hip hop pioneers Grand Wizard Theodore and the Fantastic Five, and Grand Master Flash and the Furious Five. His added notable achievements: overseeing the design vision for Brand Jordan kids at Haddad Brands, a leading children's wear manufacturer representing some of the most iconic brands in the world: Nike, Converse, Hurley and Levi's. While at Haddad, Anthony’s contributions led to an increase in company sales from $20M to $100M plus. For Haddad, his design categories ranged from baby to big boys. His apparel design experience results from a love of fashion and majoring in Fashion Illustration at the Art & Design High School in Manhattan. Anthony has also demonstrated success in managing design teams and leading those teams to deliver a strong brand experience for the enterprises and corporations they supported and served. His design skills include creating interiors, having demonstrated this expertise by decorating the Brand Jordan showroom and workspace. Anthony Riley- “I am a design partner working closely with each client through every engagement, helping them to communicate their truth while simultaneously supporting them in achieving their branding objectives and goals.”CORE COMPETENCIES:Visual strategyLayout developmentBrandingGraphic designApparel designTeam managementTechnical packagingIllustrator CCPhotoshop CCiMovieKeynotePremiere CCInDesign CCDreamweaverPursuing independent graphic design opportunities in retail manufacturing, hospitality, literary, non-profit/for-profit stuttering agencies, and associations
Sensr Dsgn
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OwnerSensr Dsgn Oct 2017 - PresentFar Rockaway, New YorkAs a high performing freelance Graphic Designer, Anthony creates engaging and innovative digital and print designs for his clients covering a broad range of industries. He is a visual strategist, using computer software to communicate ideas to inspire, inform, and captivate consumers. He is astute at developing the overall layout and production design for advertisements, brochures and magazines He specializes in creating a strong brand experience for startups venture proceeded, to companies garnering millions of dollars in revenue.
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Fashion Graphic DesignerHaddad Brands- Jordan Kids May 2006 - Sep 2017New YorkFor Haddad’s Jordan Kids, Anthony supported the graphic design functions as well as supporting apparel designs, for this leading children's wear manufacturer. From conceptual design to layout, to production and archiving, projects included, creating brand- specific collateral (look books, line sheets, flyers, and media kits), He demonstrated his success in creating collaborations by working with the accessories team and leading that team through branding cohesion. He designed the graphics and also created a line of boys sportswear/ streetwear apparel. The creation and launch of the apparel line resulted in an increase in division sales from $20M to $100M.
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Fashion Graphic DesignerHaddad Brands- Avirex Kids Sep 2000 - Apr 2006New YorkServed as Lead Designer, managing graphics and designing apparel for boys ages two to twenty. He supervised a team to include graphic and production artist and design assistants. From idea to execution, Anthony oversaw the creation of sales collateral and presentation decks. His inspiration was the brand’s aviation history and the profound impact on streetwear culture. The idea was to inspire and to celebrate our customers experience. Under his design direction sales increased 300% increase in annual revenue from $6 to $30 million.
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Graphic Designer, FashionFranco Apparel Group Inc Sep 1996 - Jul 2000Greater New York City AreaAnthony served as design architect charged with creating the full spectrum of graphics for the National Basketball Association, NBA, Major League Baseball, MLB, National Football League, NFL, National Hockey League, NHL, Collegiate, and Starter branded apparel. He designed collateral assets for print advertising, assets for the press, and presentations. He collaborated with and led the technical design teams from around the globe ensuring sample fits were adhered to and/or resolved. Anthony also created pitch presentations in support of the acquisition of additional licensures.
Anthony Riley Education Details
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Communication Design -
High School Of Art & DesignFashion Illustration/ Graphic Design
Frequently Asked Questions about Anthony Riley
What company does Anthony Riley work for?
Anthony Riley works for Sensr Dsgn
What is Anthony Riley's role at the current company?
Anthony Riley's current role is CREATIVE STRATEGIST |SENIOR GRAPHIC DESIGNER |BRANDING EXPERT | DESIGN STRATEGY.
What schools did Anthony Riley attend?
Anthony Riley attended Parsons School Of Design - The New School, High School Of Art & Design.
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