Sen Sun Email & Phone Number

Culver City, California, US

Culver City, California, US

Culver City, California, US

Culver City, California, US

Leading all functions associated with the advertising business including operations, product management, quality assurance, data analytics and engineering.

San Francisco, California, US

• Hired to lead financial operations and was promoted to head all operations within 1 year. Served as a proxy to the SVP of Global Advertising and had the responsibility of managing revenue and operating expenses of a.
• Achieved 20%+ yoy revenue growth in consecutive years, driven by yield strategies and data analytics
• Developed and implemented a three-year strategic plan to drive continued robust revenue growth
• Automated and streamlined 90% of revenue data collection and reporting processes to address overreliance on manual data collections
• Managed the development of user segmentation models to promote business growth by targeting high value users
• Led annual budgeting and forecasting processes and engaged in sales team bonus plan development

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

• Led the team that redesigned the forecasting, planning, and budgeting process of Zynga’s publishing business with $200 million in advertising revenue and $180 million in marketing spend to meet the needs of new.
• Recommended changes and led the redesign of the process to effectively plan and forecast advertising revenues
• Developed financial and operational metrics to evaluate and drive insights into key marketing initiatives including both traditional media (TV, Radio) and online user acquisition channels
• Managed the monthly and quarterly business review processes, and assisted the CFO with the preparation of investor communications and reports to the Board of Directors

San Francisco, California, US

Tampa, Florida, US

• Recruited to build a team to carry out strategic treasury and investor relation functions. Built the financial strategy, investor relations, and risk management practices necessary to transition the business from a.
• Refinanced $525 million term loan that was 2x oversubscribed, saving $6 million in annual interest costs
• Developed foreign exchange hedging strategies for a $100 million buyout of the Brazil joint venture
• Worked closely with the senior executives for ratings agency relationship management, which resulted in multiple rating upgrades from both Moody’s and S&P

Richfield, Minnesota, US

• Promoted to redefine the strategic roadmap of Best Buy’s global e-commerce. Challenged to develop a country entry strategy and create a multi-year operating and financial plan.
• Created and presented strategic e-commerce and mobile business options to the CEO of the international division
• Projected a three-year business plan as well as strategic partnerships opportunities for China
• Conducted detailed due diligence on prospective investments for Best Buy’s $100 million venture fund, and presented key findings, analyses, and investment recommendations to senior management

Richfield, Minnesota, US

• Hired by the Treasurer to lead the development of capital funding strategy and was responsible for communications to the Board of Directors, rating agencies, and lenders.
• Created custom liquidity analysis tools and applied finance theory, forecasting, and accounting rules to support the execution of a $2.5 billion revolving credit facility
• Constructed DCF, EVA, and LBO valuation models and performed other quantitative evaluations of financing strategies under different business scenarios

Bentonville, Arkansas, US

• Hired to participate in the highly regarded rotational program. Completed rotations in real estate finance, Sam’s club FP&A, global treasury, and merchandising finance.
• Spearheaded effort to provide a post-audit valuation performance report and improvement recommendations on Walmart’s multi-billion dollar real estate portfolios
• Partnered with both internal and external tax experts to optimize Walmart’s global legal structures ahead of anticipated tax law changes

• Selected as team leader to participate in a semester-long business valuation project.
• Authored reports with debt covenant analysis, modeling and forecasting on a subject company.

Master Of Science, Finance

Bachelor Of Arts, Economics