Sen Margan Email & Phone Number

Washington, Dc, Us

Addison, Tx, Us

Spearheading the Enterprise Architecture solution engineering practice with primary focus on Enterprise Martech and Middleware integration, aligning sophisticated enterprise Integration, strategy and marketing tools with overarching business and architectural goals. Managing and inspiring, high performing team of managers and consultants spread across multiple geo-locations. Specialization includes CDP, CMS, E-commerce, marketing orchestration , Insights and personalization, middleware, microservices and enterprise data management spanning Adobe and Salesforce ecosystems.• Expanded client base through stellar relationship management, securing multi-million repeat business.• Built executive rapport, fostering C-level engagements (CIO, CTO, CMO, CDO) to drive enterprise goals at multiple engagements.• Chaired the architecture review board and provided guidance, reviewed and approval to ensure compliance and re-suability across multiple architecture proposed.• Executed comprehensive portfolio rationalization, mapping and documenting the alignment between Value Streams, Business Capabilities, and Technology Capabilities. Identified and leveraged opportunities for innovation while significantly reducing risk, complexity, and total operational costs.• Managed vendor engagements for tool analysis, POCs, roadmap definition, and program execution • Led the procurement processes, including RFP/RFI processes, vendor selection criteria, and contract negotiations.• Provide technical leadership on best practices for chosen architecture and technology• Evangelized strategy to improve onboarding, recruiting, operational excellence, delivery excellence, employee engagement, and innovation across the teams.• Successfully championed and delivered many large scale multiyear and multi solution transformation involving AEP, AEM, Magento, CJA, AJO, Marketo, NetSuite, Salesfore , MuleSoft and Event Solutions

San Francisco, California, Us

Led the efforts to build the next generation customer engagement platform for managing Ride hail customer data across multiple business units including customer support, customer experience, engineering, sales, claims, legal, marketing, and other cross-functional organization. As cruise is marching towards commercialization from the research phase, autonomous driving data and customer data are foundational for the success of the company.• Proposed conceptual phased architecture approach with technical evolution along with risks and advantages for chosen approach.• Defined and formalized a solution selection framework, including in the framework principles such as modularization, standardization, and reuse of existing technologies and incorporated in the vendor assessment.• Successfully completed thorough vetting of vendor solutions along with scorecards and architectural recommendations to the leadership for budget and finance approval.• Developed Enterprise Integration Patterns to modernize existing customer support tool. ( Salesforce Service Cloud, Google Cloud Platform , MuleSoft, CDP, MMP and Marketing Automation platforms).• Developed Business Capability Model framework to align business roadmap with technical roadmap and spearheading the efforts to rationalize the people, process and tools.• Instrumental in creating the foundation of the Customer Engagement platform by modernizing customer service tool leveraging Salesforce Service Cloud and integrating with cruise infrastructure.• Conceived, Designed, and operationalized high volume customer engagement touchpoints by integrating Salesforce Service cloud with Google Cloud Platform leveraging MuleSoft as transformation and integration API layer.

San Jose, Ca, Us

Originated role as technical owner in the sales process, supporting sales account team in position enterprise technology stack to align with long-term executive sponsor goals at foremost cloud technology provider in the US. Responsible for defining and validating enterprise architecture. As partner to client leadership and account team, liaise with business, IT engineering, and sales teams in defining end-state architecture. Manage discovery and ideation sessions across many business units and organizations, deriving technical foundations for enterprise architecture. • Helped close a single $140M transaction by identifying and providing structure solution to major technical problems, providing a roadmap for a team of 150+, and validating every technical aspect. • Supported sales teams in closing $200M+ in 1 year by identifying major feature gaps, aligning with the product roadmap, and providing comprehensive execution solution sequencing approach. • Implemented recommendations in adopting customer data platforms to executive and senior client leadership teams.• Prevented disaster by identifying mismatched performance metrics and providing remedial solution aligned with customer vision for a major web-service provider with 1B users. • Ensured completion of many $10M+ transactions by identifying deal-breaking feature gaps, aligning with product roadmap, and providing a comprehensive solution sequencing approach. • Provided millions of dollars in time/cost savings by establishing and executing best practices in sales delivery and engineering and influencing customer senior leadership to adopt tools. • Improved each customer product by streamlining product alignment with customer requirements.• Produced the highest YOY sales revenue by working closely with CTO for a major product launch. • Increased business and revenue by championing cross-team engagements, including external partners, executing ahead of schedule, and satisfying legal and SLA requirements.

San Jose, Ca, Us

Leveraged executive presence, digital marketing strategy, and software and technical architecture expertise to guide cross-functional project teams through definition, deployment, and optimization stages of consulting engagements.• Ensured consistent, long-term customer success by working closely with senior executives to identify challenges, collaborate on solution creation, and turn the vision into reality. • Provided timely advisory services and technology guidance to solve critical marketing problems. • Instrumental in identifying and integrating Adobe solutions with customer-specific solutions including Google Cloud, AWS and Azure• Defined and executed playbook for connected experience marketing campaign involving solutions (AdCloud, Analytics, Target, Audience Manager). Successfully integrated the solutions and assisted in calculating attribution from in-store transactions.• As a trusted advisor, defined and refined experience cloud integrations for a media company and increased conversions and accelerated GTM for digital campaigns.• Conducted multiple workshops across industry customers advocating content, measurement, optimization, and audience strategies. • Assisted sales team in regularly closing $50M+ deals by providing expert guidance in product and solution alignment and final technical architecture validation.• Created training materials that accelerate the enablement of the technical teams in the areas of product knowledge and positioning, as well as enhance the understanding of service delivery for Project Managers, Project Coordinators, and Sales Support Specialists.• Collaborated with subject matter experts and engineering decision makers in creating an impressive enablement curriculum and fostered a culture that retained and developed effective top consulting engineers.

San Jose, Ca, Us

Developed, implemented, and configured digital marketing web-based solutions using Adobe Experience Manager (AEM). Implemented connectivity across other Experience Cloud solutions, including Adobe Target, Analytics, and Search and Promote. Crafted multiple re-usable UX and OSGi based components. Spearheaded multiple large scale multi-million successful implementations. Identified, recommended and executed strategies information architecture, content, component, caching, URL, search, and release strategies for each customer. • Highlighted speaker at Adobe SUMMIT for leading large-scale vendor driven AEM implementation by creating playbook for pharmaceutical product; playbook modeled by Adobe for other projects.• Successfully directed the ahead of time, well within budget completion of a multi-million AEM project. Responsible in pre-sales and post sales event and guiding the team to go-live.• • Principal architect for multiple multi-million-dollar engagements focused on content management and modernizing the cloud adoption approach involving front-end frameworks Angular, React and jquery.o Successfully designed and built the underlying integration architectureo Responsible for a geographically distributed team and executed the project with strict adherence to agile development approach.• Evangelized the CI/CD approach for a team of more than 60 engineers and reduced the code inefficiency by 98%.• Designed and developed multiple REST based API enabled optimized tools to accelerate customer focused CI/CD process which were later productized.• Effected Fortune 500 retail customer’s highest online sales week by identifying and resolving critical due diligence inaccuracy 1 week before Black Friday. • Conducted recruitment interviews and hiring for top-level technical consulting positions.

Cincinnati, Oh, Us

Provided solutions to health care, retail, and pharmacy industry based on Adobe Enterprise technologies. Assessed individual client needs and delivered crucial process improvements and IT solutions. Worked with technical staff to craft service catalogues and change management processes, ensuring customer/internal input. Developed solutions in SOA architecture following Agile methodologies and architected solutions for business verticals on Adobe platform.• Improved process efficiency by 50% and reduced cost by $1M for 1 of largest insurance providers in US by architecting internal client tracking system. • Provided accurate and time-critical solution for biotech company by diagnosing and architecting novel solution. • Designed and developed end-to-end Adobe-based solution using open-source technology in a distributed environment for pharmacy company researchers. • Ensured exceptional future development by mentoring and tutoring many junior level developers. • Drove large-scale technical transformations by effectively consulting with solutions architects and technical delivery teams to strategically plan infrastructure architecture and optimization. • Maximized operational productivity, efficiency, and profitability by developing and implementing targeted action plans and proposing optimization and effective software selection.

Austin, Texas, Us

Architected, designed, and implemented a connector architecture for Oracle Enterprise Manager to monitor SAP processes. Designed and implemented an automatic build deployment for developers in a large-scale company to automate the build and deploy process using luntbuild, maven, and ant.• Provided expert advice to a large-scale company and designed and implemented the Proof of concept.• Worked as an application architect to a major commercial client in migrating their existing system to the latest oracle based system. Provided the solution alignment.• Assisted as a functional analyst in requirement gathering for a multi-million project involving a large-scale system to act as an HR outsourcing product.• Implemented cross-product communication using BPEL and web services to link PeopleSoft and Oracle products.• Successfully troubleshot mission-critical stock market trading application and avoided a loss of 30K/hour.• Debugged and provided expert analysis to a critical issue for a major bank for their loan application.• Architected a J2EE application for managing the data warehouse data for a major client.

Identified business object models and created business domain model diagrams; used case diagrams with Rational Rose and OOA/OOD techniques. • Translated the business requirement to scalable component-oriented architecture from an existing structured architecture.• Involved in translating business requirements into technical requirements document. Created UI site maps and menu navigations for the web application using the Weblogic Integration server• Designed and implemented claims synchronization with worklists. • Successfully led a team to develop a Business Calendar for automatic payment generation

Bangalore, Karnataka, In

As Technical Lead, trained and managed a team of 10+ highly skilled members. Performed the technical design and guided the team in the successful execution of order-management systems for Insurance and Telecom projects. • Delivered the project well within the budget and ahead of schedule.• Created reusable common framework for Weblogic components to be used internally.

Austin, Texas, Us

As an integral and core team member, responsible for creating technical and functional designs and implementing major enhancements to the Business Intelligence module.• Designed and implemented the Bucketing functionality for the DBI Pages.• Architected the conversion of existing PLSQL based reports’ meta definition to XML-based definitions.• Designed, developed, and performance-tuned the system. • Re-architected the rendering of existing PLSQL based DBI reports to XML/XSLT-based reports.• Mentored team members and conducted knowledge-sharing sessions.

Noida, Uttar Pradesh, In