I lead Product Management for three organizations within Search Ads (see below). Under my leadership my orgs. have delivered ~$30 Billion in annual incremental revenue - a substantial XX% of Google's search ad revenue growth. Critical areas of responsibility and impact include:(a) Evolution of Google.com consumer UI across mobile and desktop for ads and organic results (in partnership with organic teams)(b) Creating new approaches to monetizing search surfaces, including Search Generative Experience (genAI driven search page)(c) Ad formats and ad content, including development of new formats and driving performance and adoption of formats(d) AI driven construction of ads, including the use of generative AI and ML driven optimizations for ranking, triggering of quality ad content, and(e) Syndication of search ads to publishersPrevious Positions:* Director, Product Management, Search ads UI, ML/AI and ad formats [2020-23]* Group Product Manager, Search Ads UI and ad formats[2017-20]* Senior Product manager, Search Ads formats [2015-17]* Product Manager, Search ad formats [2014-15]

+ Lead Product manager for Google CRM solution for Small & Medium Business Sales+ Led a team of 4 product managers and 40+ engineers in launching a built from scratch CRM app+ Drove big improvements to sales efficiency and win-rates

Highlights+ Led more than 20 engagements for leading companies in two continents+ Led multiple client development initiatives across core hi-tech & banking clients+ Recognized thought leader globally and speak at CXO level conferences + Developed associates and engagement managers with significant following

Leader of 20-25 member CRM center of excellence providing CRM implementation and support for GE businesses in Europe and the US

Led and grew an India based team to serve CRM solution needs for Citibank businesses in continental EuropeSample projects:• Led 50 member team in European CRM implementation for Call centers and Back offices of Citibank businesses in UK, Spain and Portugal • Led implementation of CRM strategy for Citibank Belgium to improve cross-sell, sales force productivity and achieve ‘segment of one’ marketing• Defined new approach to identify customer household relationships to up-sell, cross-sell; cut down implementation time by 70%

• Proposed market segmentation and market entry strategies for Tata group companies in Steel and retail sectors