Senthil Kumar Email & Phone Number

Chennai, Tn, In

India

Chennai, Tamil Nadu, India

Chennai Area, India

I am responsible for Eurotherm Division spanning across 16 countries in APAC with accountability for P&L Management, strategy planning, top and bottom line targets, sales and marketing, business development, operations, customer management, finance, stakeholder and team management. I have also assumed the additional responsibility of Middle East from Jan 2019.I have been associated with the Eurotherm Division since 2004 and have successfully steered the growth through five internal/external company re-organization and re-structuring. Delivered consistently on defined sales and marketing targets, built and nurtured key customer accounts across geographies, developed and implemented long/short term growth strategies and action plans specific to prevalent country/region/geography, created/revised policies, processes and systems, identified and penetrated new customer segments and industry verticals, re-aligned business model to country specific requirements, tied up strategically with distributors, resellers and value added partners, and worked closely with HO to ensure visibility and synergy are prevalent in all inter-company dealings.

Chennai

 Established and set up the Equipment LOB post organizational re-structuring; integrated 2 separate business lines of Eurotherm & Field Instruments into a single LOB “Equipment".Faced challenge of integrating, harmonizing, and provision of new direction to the Equipment LOB .Built a complete P&L framework impacting 17 countries; created strategies on sales & marketing, delivery, service, finance, dispatch and more .Strategic Initiatives Drove strategic focus on the Field Instrument business; repositioned the business, executed various promotional activities and enhanced service and delivery . Developed and implemented industry vertical based GTM strategies for APAC involving the direct and indirect sales models. Repositioned the product portfolio into niche application solutions where the value proposition and differentiators were highly visible and accepted. Built the KAM process and model of customer management; identified and nurtured key customer accounts from oil & gas, onshore/offshore platforms, glass, F&B and other domains.

Chennai Area, India

 Set up the Business Development function for Eurotherm business from scratch; supported the new business objective mandate of the company post internal re-organization. Defined the operational & strategic framework including the policies, processes and systems; built a team for managing span of 17+ Asia Pacific countries.Met both top and bottom line targets. Brought in much needed visibility to Eurotherm business; expanded and penetrated newer customer segments using value proposition and differentiators offered by the portfolio.Realigned the business model to country specific requirements in terms of direct & indirect sales; changed sales focus in India from direct sales to distribution. Diversified into different industry verticals in Korea and reduced dependency on life sciences  Initiated strategic tie-ups with distributors, resellers and value added partners for ASEAN countries; professionalized the indirect sales model

Chennai Area, India

 Joined with mandate of stabilizing and strengthening Projects & Engineering function; led and managed teams of varying sizes.Set up the pre-sales function; standardized RFP/RFI process & quotation formats, optimized offerings, improved value proposition and highlighted the differentiators to customers. Engaged in end-to-end project management responsibilities from estimation, customer meetings, execution to site implementation.Handled multiple industrial automation and power system projects.Met bottom line targets on y-o-y basis and exceeded delivery margins on select projects. Managed multiple vendors such as Siemens, Schneider and ABB

Chennai Area, India

Managed the continuous improvement and maintenance team for Float 1 product line.

Chennai Area, India

End-to-end project management responsibilities right from concept to commissioning including project delivery, detailed engineering and vendor/consultant management.

Bhadrachalam Area, India

A project management role involving automation and electrical power projects for paper machines.

Hyderbad

This was the start of my career and I was involved in various power projects for the tyre lines.

Executive Mba, General Management

B.E., Electrical And Electronics Engineering