Senthil Selvaraj Email and Phone Number

• Commanded superior global leadership and manage ASAP (Advanced Solutions and Active Planning) organization with Product Champions with market knowledge, high technical skills, customer centric and global cross-functional team sense.• Initiated and successfully led the business initiatives for current product portfolio through competitive and market analysis resulting in creating a predictive marketing strategies and feature roadmaps for the ICE(Integrated Cloud Environment), DSM (Distributed Scan Management – Microsoft enterprise scan workflow) and GCP (Google Cloud Print) product.• Demonstrated extraordinary ability to expand markets and increase visibility of ICE, DSM, and GCP by skillfully creating new business opportunities through enterprise customer outreach, educating internal marketing, top enterprise solution engineers, internal internet marketing team and SEO.• Carefully elevate business needs and by utilizing excellent collaborative relationship-building skills to cultivate partnerships with technology leaders such as Microsoft and Google.• With technical background, understanding of key technologies and with customer insight, participate in designing key features, User Interface, and provide alternative code to engineers that fits varying enterprise environment.• Highly focus on details to provide outstanding customer experience by sometimes drilling into deployment, test cases and weekly meetings with Product Champions, Engineers and QA team. • As leader of ASAP team, manage productization of current product through customization and commercialization process and incubation of new ideas.

• Windows 8 co-development with Microsoft: New Ricoh multifunction device model driver development, Class driver, V4 driver, DSM 2.0.• Responsible for functional spec and design spec.• Managing business and engineering relationship with Microsoft.• Escalating customer issues and internal requirements with Microsoft.• Managing QA team.

• Windows 7 co-development with Microsoft: New Ricoh multifunction device model driver development, Driver Package, Device Stage.• Windows Server 2008 R2 co-development with Microsoft: New Ricoh multifunction device model driver development, Enterprise Scan workflow development (DSM).• Windows Vista co-development with Microsoft: New Ricoh and Ricoh Family Group (Savin, Lanier, Infotech, Gestetner) multifunction device model driver development, UI replacement, PrintSchema, AutoConfig, WSD and XPS development. • Windows XP co-development with Microsoft: New Ricoh and Ricoh Family Group (Savin, Lanier, Infotech, Gestetner) multifunction device model driver development.• Responsible for functional spec and design spec and code review with Microsoft.• Code owner and check-in code to Microsoft code repository. Microsoft-Ricoh bug owner.• Managing Engineering relationship with Microsoft.• Escalating customer issues and internal requirements with Microsoft.• Managing offshore development team.• Managing QA team.

• Design and development of complete Audit Folders web application. The Audit Folders server provides automated archive, audit services, comprehensive search engine, print function for incoming and outgoing fax documents, and other electronics files.• Customer interfacing for data collection.• Database design and administration.• Build and CVS owner.• Responsible for automating test process.

• Install, configure and setup DB2, MQ Series server and MQ Series Integrator 2.x in a NT environment.• Administer the system – setting up queues, configuring.• Interviewed end users and completed a full requirements study and developed message flow patterns, extensively developed support code with ESQL.• Guided other developers in completing deliverable.• Developed several utility programs in C language and developed a custom parser script.

• Developed powerful generic web based solutions to support web based supply chain management processes, financial management, e- commerce applications etc.• Features ranging from developing web adapters (for different clients WAP etc.,) facades, different layers with their own proxies, navigator, alert systems, security systems, log and a database system.

• ECS – Emirates Co-Operative Society is a mid-range departmental. Developed a full-scale solution that features electronic catalog, order receipts, order tracking and online payment processing and several reports needed for management information systems.• ARIS – Al Rostomani Information Systems: Developed an interactive web site that presented their capabilities and partnerships with several other technology companies’ worldwide and the spectrum of solutions that they had to offer.• ECG – EC Gulf is a multinational trading company. The web site featured anonymous trading, tracking features, and chat facility.• Spinneys – Spinneys is a large departmental, re-designed the site with estore enabling visitors to buy on-line and keep track of web visitors, store location map, animated graphic front end, search engine, and E-catalogue for different products & banner ads.

• Developed a generic e-store package that can be customized and implemented for a wide variety of customers with minimum programming and coding changes.• Features including setting up of customer catalogues with pictures, ability to purchase orders online and credit card purchases on the internet.• Directing a team of developers, developing, prototyping systems and organizing customer demos.

• Design and development of the GUI modules, Cash, Credit, Bank transaction modules and Data base design for financial accounting package.

• Started a computer hardware reselling business and undertaken full internet café projects.• Involved in purchasing hardware from respective venders and assembling to customer specific.• Involved in marketing and sales and meeting with customers.