Senthilkumar Kaliappan Email & Phone Number

Coimbatore, Tamil Nadu, India

*Maintaining positive client relationships and driving new acquisitions.*Developing and implementing organizational goals, procedures, and policies.*Consulting and cooperating with other executives and employees.*Managing, monitoring, and reviewing business operations.*Assessing, managing, and resolving problematic developments and situations.*Identifying improvement gaps and implementing corrective measures.*Reviewing and overseeing all financial activities, performance, and documentation.*Overseeing hiring activities and approving contracts.

Dubai, United Arab Emirates

*Assist in the development and movement of key eCommerce initiatives*Own the day-to-day activities of the e-commerce platform and all online sales efforts*Deliver online sales targets and online metrics*Creation of online and digital campaigns, including EDM and social media management*Maintain relationships with e-commerce retail partners and manage partner/client expectations*Support and manage the creation and execution of all e-commerce promotional activities and merchandising strategy*Oversee paid search programs and run bi-monthly Google Analytics reports*Work with retail e-commerce partners to obtain analytics on retailer programs as well as overall sales goals/strategies*Assist with analysis of product performance reports and e-commerce best practices to arrive at recommendations on how to improve sales *Implement strategies to grow incremental revenue per current customer base and strategies to acquire new online customers*Identify and survey market trends, new product launches/innovations, and stay up-to-date on trends in e-commerce and the retail industry

Coimbatore, Tamil Nadu, India

*Designed and developed retention digital marketing programs.*Supported brands acquisition and updated digital marketing budget.*Implemented content creation and executed social engagement plans.*Prepared and maintained campaign landing pages.*Participated in offsite link building and website development.*Formulated social media strategy for various social media channels.

Coimbatore, Tamil Nadu, India

*Analyzed all data sources for informing campaign strategies.*Prepared plans for campaign performance and optimization.*Formulated and executed campaign tracking needs such as display media.*Assisted in synthesizing digital data and relevant results.*Supported SEM campaigns such as competitive analysis and execution.*Prepared proposals to execute new digital initiatives.

Coimbatore Area, India

*Converted clients business goals into successful search engine optimization strategies.*Applied the gap analysis between SEO and PPC in the market.*Collaborated with the clients and third-party tracking systems to assure various tracking elements.*Stayed abreast with industry best practices and search engine technologies.*Recognized critical keywords utilizing keyword research tools.*Collaborated with other departments to apply SEO-impacting site changes.*Established SEO content on highest priority pages.*Created and administered the SEO reporting system.*Utilized the Core Metrics web analytics to enhance natural traffic and overall site conversion.*Collaborated with the outside SEO vendors to gain quotes and deliver the result.*Trained SEO interns to assure delivery of quality SEO content and projects.*Reported addressed the issues that affected project delivery and results.

Coimbatore Area, India

Serves customers by providing product and service information; resolving product and service problems.